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Summary: Datamonitor′s Biscuits: Global Industry Guide is an essential resource for top-level data and analysis covering the biscuits industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry′s prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global Biscuits market grew by 2.9% in 2006 to reach a value of $23.9 billion.

In 2011, the market is forecast to have a value of $27.4 billion, an increase of 14.4% since 2006.

The market grew by 3.1% in 2006 to reach a volume of 1,270.8 million units.

In 2011, the market is forecast to have a volume of 1,482.8 million units, an increase of 16.7% since 2006.

Female Biscuits form the most lucrative sector of the global market, with a 65.3% share of the market by value.

Europe is the leading region in the global market, with a 47.3% share of the market by value.

Estee Lauder is the leading company in the global market, with a 4.9% share of the market by value.

Specialist retailers form the most lucrative distribution channel, with a 37.4% share of the global market by value

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The cookies (sweet biscuits) market consists of American cookies, assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies and egg-based cookies. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

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