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Boost Juice Bars case study - marketing smoothie bars as a healthy alternative to coffee shops (Datamonitor)

Market: Consumer Goods

Published Date: 23/05/2008

Market Research Report Title: Boost Juice Bars case study - marketing smoothie bars as a healthy alternative to coffee shops

Table of Contents: View

Report Type: Market Report

Country: Global

Number of Pages: 12

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Summary: Introduction

This report on Boost Juice Bars forms part of Datamonitor′s case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is expanding from its Australian roots into other countries, buoyed by soaring smoothie demand.

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Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.

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