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Summary: Fruit & Vegetables: Global Industry Guide is an essential resource for top-level data and analysis covering the fruit & vegetables industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry′s prospects, competitive landscape and profiles of the leading companies

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global fruit and vegetables market grew by 5.9% in 2006 to reach a value of $659.9 billion.

In 2011, the global fruit and vegetables market is forecast to have a value of $878.5 billion, an increase of 33.1% since 2006.

The global fruit and vegetables market grew by 3.5% in 2006 to reach a volume of 678.4 million tons.

In 2011, the global fruit and vegetables market is forecast to have a volume of 814.3 million tons, an increase of 20% since 2006.

Sales of vegetables account for 58.6% of the global fruit and vegetable market value.

Asia-Pacific accounts for 54.5% of the global fruit and vegetable market value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fruit & vegetables market reflects the sale of all types of fruit and vegetables, regardless of whether they are sold as fresh, canned or frozen produce. Potatoes have been included within the vegetables sector. Market values have been calculated at retail selling price (RSP), and include all applicable taxes. Any currency conversions used to create this report have been calculated at constant 2006 annual average exchange rates.
Market volumes show domestic demand for fruit and vegetables. While fruit & vegetables used to produce beverages have been included within the market volumes, they have not been considered when calculating market values. The players shown in the leading companies section of this report are all fruit & vegetable retailers.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

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