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Summary: Lifestyle Food and Drinks
Future product opportunities from changing consumer attitudes

Identify and target the key growth areas in lifestyle food and drinks by
category and region with the analysis and forecasts in this new report...
Consumer lifestyles determine the food and drinks they consume, and consumption choices help consumer′s to achieve the lifestyle they desire. Fragmenting lifestyles present a complex maze of influences and drivers. Just as lifestyles become more fragmented, so food and drink consumption patterns will follow less clearly defined routes and will become individualized to match the lifestyle and aspirations of the individual.
Lifestyle Food and Drinks is a new management report that explores the new product developments of food and drink manufacturers that cater for key lifestyle trends, and highlights future opportunities for manufacturers. It also draws on an exclusive industry survey to assess current and future trends in lifestyle food and drinks.
Discover the latest innovations undertaken by manufacturers to appeal to certain lifestyle trends with this new report...

Key issues examined by this report...
• Environmental issues. Manufacturers cannot afford to ignore environmental issues such as recycling, biodegradable packaging and carbon footprints, which are increasingly important to consumers.
• Food safety and artificial additives. Food safety scares and concern over artificial colors, preservatives and flavorings are prompting consumers to look for products made with natural ingredients.
• Hectic lifestyles. Long working hours, rising female employment and long commutes are increasing stress levels and leaving consumers seeking energy and fun.
• Mainstream diet products. Manufacturers are attempting to broaden the appeal of low and light food and drinks by avoiding using the word “diet”.
• An ageing population. The world’s ageing population is increasing demand for functional and beauty products, including anti-ageing food and drinks.

This new report will enable you to...
• Quantify and target future growth areas with this report’s epidemiology data on major depressive/anxiety disorder and obesity in the 7 major markets, to determine the potential for stress reduction and weight management food and drinks.
• Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 28,000 food and drink product launches, to determine the key trends, fast growth categories and leading regions.
• Create more effective competitive strategies based on detailed analysis of an industry survey conducted for this report, presenting industry insiders’ opinions on lifestyle food and drinks and the future of the market.
• Predict future market growth levels with this report′s analysis of statistical data such as, international tourist arrivals and foreign populations to determine opportunity in the culture, travel and exploration trend.

Your questions answered...
• What lifestyle trends do today’s consumers aspire to?
• How are food and drinks manufacturers emulating trends seen in topical beauty products and beauty supplements?
• What ingredients are manufacturers using to create food and drinks products which help consumers to relax?
• How can food and drinks manufacturers create products which evoke a sense of heritage or nostalgia?
• What future opportunities are there for ethnic food and drinks?
• How important is it to be environmentally friendly?
• How can the appeal of diet products be widened?
• What natural energy-giving ingredients are food and drinks manufacturers using?

Some key findings from this report...
• The combined value of the oral beauty supplements market in Europe and the US is forecast to grow at a CAGR of 9% between 2005 and 2010 to be worth $2.3bn by 2010. Consumers are willing to spend money on products that provide them with beauty benefits.
• 1 in 10 people in the 7 major markets have a major depressive/anxiety disorder, and work-related stress is extremely common. This has created opportunities for food and drinks products which claim to help consumers relax and improve mental function.
• The combined value of the diet food and drinks market in Europe and the US is forecast to grow by 15% between 2006 and 2010 to be worth $111bn. Manufacturers are dropping the word “diet” from their products to gain widespread appeal and are exploring the opportunities of nutraceutical products.
• The ethical, Fairtrade, organic and safety trend will be the most important lifestyle food and drinks trend over the next 5 years.

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