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Summary: Datamonitor′s Milk: Global Industry Guide is an essential resource for top-level data and analysis covering the milk industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry′s prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global milk market grew by 2.9% in 2007 to reach a value of $118.1 billion.

In 2012, the market is forecast to have a value of $135.6 billion, an increase of 14.8% since 2007.

Sales of fresh liquid milk account for 53.6% of the market’s value.

Europe is the largest milk market, accounting for 46% of the global market′s value.

Parmalat Finanziaria is one of the leading companies in the market, holding a 4.3% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for milk in the global market, accounting for 45.1% of the market’s value

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The milk market consists of concentrated milk, fresh liquid milk, long-life liquid milk and powdered milk. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

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