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Summary: US Mobile Virtual Network Operators 2007 is simply the only publication that provides competitive analysis, and evaluation of the US MVNO marketplace.

This report provides an in-depth critical analysis of the American MVNO landscape today. The report is aimed at investors, consultants, integrators and analysts in the mobile space, suppliers of MVNO equipment and software, and mobile carriers and other service providers. The Competitive Analysis report examines a telecom sector that has recently experienced a billion-dollar wave of new investments and seen the launch of new service providers such as Amp’d, Helio, Mobile ESPN and Disney Mobile.

The report covers not only the new MVNO entrants but also critically reviews the existing resellers and MVNOs, providing a deep-dive into all the players in this market, including key ownership, management team and principals, partners, funding, network operators and underlying technology, MVNE (Mobile Virtual Network Enabler), pricing, target markets, and their strategies for branding, marketing and distribution. The report also examines the future prospects for each MVNO and rates its chances of business success.

Report Coverage

The report provides in depth coverage and analysis of over 50 MVNO’s, evaluating quantitative data and providing a qualitative assessment. A proprietary grading system is used to compare each MVNO and rate their performance. Factors addressed include the following:

General Overview
Key Ownership
Management Team and Principals
Funding Overview
Underlying Network Provider
Network Technology
MVNE and Service Providers
Hardware (if any)
MVNO Type
Prepaid
Ethnic
Convergent
Youth
Unlimited
Family
Charity
MVNWB
Official Launch Date
Prepaid or Postpaid Offering
Pricing Overview and Analysis
Plan Overview and Analysis
Handset Overview and Analysis
Branding
MVNO Message
Marketing Overview
Distribution Partners
Target Market
MVNO Cannibalization
Content, Features and Special Services
Strategic Partners
Number of Customers
Professional Analysis
A Comment on the Future
Contact Details
STAR Awards - The Rating System is a combined measurement of different factors that represent the MVNO including management, distribution, marketing, branding, funding and general & strategic partners and overall chance of business success in the marketplace.

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