Introduction

It is widely acknowledged that payment cards in their current form can only hope to penetrate a certain portion of overall payment market. Prepaid cards offer a solution to capturing a greater share of payments and moving other payments towards payment cards. This report accurately quantifies various prepaid card programs available in order to identify future opportunities in prepaid cards.

Scope

The scope of the discussion in this report is restricted to general purpose prepaid cards issued in the banking sector. This report quantifies prepaid card market to identify which markets issuers are targeting at present. Includes comprehensive case studies for each of the markets identified and provides commentary on the potential of each program. Concludes with view on which markets offer the biggest opportunities for the issuers in the future.

Highlights

Based on the analysis in this report, it is evident that the prepaid card market has already defined a place for itself within the payment card industry. Furthermore, while others have been identified to offer only limited opportunities, certain market segments have already proved to be capable of becoming successful in the long run. The requirement of such programs and their success within different targeted market segments will partly depend on the fact that prepaid cards would be able to provide a better alternative to other options currently available in the market. Players in the prepaid card market must continue to concentrate on marketing their products and making the product more easily accessible in order for prepaid cards to succeed and reach their full potential.

Reasons to Purchase

Understand different prepaid card programs available in the marketplace today. Learn key features and characteristics of various prepaid card programs available globally. Find out, which markets issuers are targeting now and should be targeting in the future.