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SK Telecom - facing new challenges (Ovum) Market: Telecommunications Published Date: 25/10/2007 Market Research Report Title: SK Telecom - facing new challenges Table of Contents: View Report Type: Market Report Country: Global Number of Pages: 20 |
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Summary: SK Telecom has enjoyed a dominant position in South Korea but is facing new challenges due to changes in the regulatory environment, market saturation and a stronger-than-ever marketing blitz from its competitors. How will the Korean mobile giant maintain its growth in these challenging conditions? Senior Analyst Suran Seong provides an overview of SK Telecom’s business and strategies.
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