Finance and Banking
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Australian Credit Card Customers 2008 (Datamonitor)
- Market: Finance and Banking
- Published Date: 17/04/2008
- Report Title: Australian Credit Card Customers 2008
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Australia
- Number of Pages: 107
Introduction
Australian credit card customers 2008 is an invaluable insight into the behaviour and preferences of Australian credit card holders. The report focuses on key issues including card spending, reasons for card choice and preferred providers and sales channels. Each chapter concludes with a section that draws together the key findings and explains the relevance for providers.
Scope
Based on Australian Financial Services Survey of 2,000 adult consumers
Survey conducted in December 2007
Analysis broken down by parameters including gender, age, state and income
Survey findings related to specific providers
Report Highlights
There is a high level of satisfaction towards credit card providers, although it is highest towards smaller players and credit unions in particular. 50% of consumers who have their main credit card with a credit union are very satisfied with their provider.
Consumers were asked for their views on the following statement – ‘I feel that the rewards that I get from my card make up for the annual fee that I pay’. Consumers’ responses underlined both scepticism towards the value of reward schemes and annoyance at the level of annual fees.
More consumers would like to arrange their credit card online than are currently doing so. While only 26% of consumers aged 35-44 arranged their main credit card online, 41% would like to do so. Similarly, while only 20% of consumers aged 45-54 arranged their credit card online, 32% would like to do so.
Reasons to Purchase
Confirm what consumers look for when choosing a credit card
Quantify the benefit of card features such as reward schemes and balance transfer offers
Better understand consumers’ channel preferences when arranging a credit card
Australian credit card customers 2008 is an invaluable insight into the behaviour and preferences of Australian credit card holders. The report focuses on key issues including card spending, reasons for card choice and preferred providers and sales channels. Each chapter concludes with a section that draws together the key findings and explains the relevance for providers.
Scope
Based on Australian Financial Services Survey of 2,000 adult consumers
Survey conducted in December 2007
Analysis broken down by parameters including gender, age, state and income
Survey findings related to specific providers
Report Highlights
There is a high level of satisfaction towards credit card providers, although it is highest towards smaller players and credit unions in particular. 50% of consumers who have their main credit card with a credit union are very satisfied with their provider.
Consumers were asked for their views on the following statement – ‘I feel that the rewards that I get from my card make up for the annual fee that I pay’. Consumers’ responses underlined both scepticism towards the value of reward schemes and annoyance at the level of annual fees.
More consumers would like to arrange their credit card online than are currently doing so. While only 26% of consumers aged 35-44 arranged their main credit card online, 41% would like to do so. Similarly, while only 20% of consumers aged 45-54 arranged their credit card online, 32% would like to do so.
Reasons to Purchase
Confirm what consumers look for when choosing a credit card
Quantify the benefit of card features such as reward schemes and balance transfer offers
Better understand consumers’ channel preferences when arranging a credit card
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