Consumer Goods
Consumer Goods
home | consumer goods | market report
Cult of the Celebrity (Datamonitor)
- Market: Consumer Goods
- Published Date: 21/05/2008
- Report Title: Cult of the Celebrity
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Global
- Number of Pages: 37
Introduction
The 'Cult of Celebrity' has reached a crossroads over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking. Celebrities can still be highly effective within a marketing context, but new tactics are required to avoid the pitfalls associated with celebrity-backed campaigns or celebrity-branded consumer packaged goods (CPGs).
Scope
Detailed analysis documenting the drivers behind the accelerated interest in, and popularity of, celebrities Insights into how and why celebrity remains a powerful tool in a marketing context, along with assessments of its limitations and challenges Strategic conclusions and actionable recommendations on effectively harnessing the power of celebrity endorsement and branding Global scope countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, N. Zealand, Japan, China, S. Korea, India
Highlights
Voyeurism has achieved a level of acceptability and marketers need to meet consumers' needs for accessibility and information on celebrity endorsee. This is expressed through the very aggressive expansion of the market for explorations of celebrities' lives and the range of media that has evolved to answer demand Research shows that celebrities and athletes are the least trusted of all company/brand spokespersons. Despite this, millions of dollars are continually invested in such endorsements The concept of celebrity has transcended attachment to individual people and become attached in some cases to actual products. For example, personal technology has become dominated by products that have effectively achieved celebrity status themselves actual celebrity endorsement is not even necessary
Reasons to Purchase
Improve your marketing effectiveness: understand best practice principles in celebrity-led marketing and the societal trends relating to this Ideation and inspiration: spark new ideas by learning from innovative examples both within and outside of the FMCG industry Improve your decision making: celebrity-backed campaigns can be costly; use this report to understand the new tactics required to achieve success.
The 'Cult of Celebrity' has reached a crossroads over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking. Celebrities can still be highly effective within a marketing context, but new tactics are required to avoid the pitfalls associated with celebrity-backed campaigns or celebrity-branded consumer packaged goods (CPGs).
Scope
Detailed analysis documenting the drivers behind the accelerated interest in, and popularity of, celebrities Insights into how and why celebrity remains a powerful tool in a marketing context, along with assessments of its limitations and challenges Strategic conclusions and actionable recommendations on effectively harnessing the power of celebrity endorsement and branding Global scope countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, N. Zealand, Japan, China, S. Korea, India
Highlights
Voyeurism has achieved a level of acceptability and marketers need to meet consumers' needs for accessibility and information on celebrity endorsee. This is expressed through the very aggressive expansion of the market for explorations of celebrities' lives and the range of media that has evolved to answer demand Research shows that celebrities and athletes are the least trusted of all company/brand spokespersons. Despite this, millions of dollars are continually invested in such endorsements The concept of celebrity has transcended attachment to individual people and become attached in some cases to actual products. For example, personal technology has become dominated by products that have effectively achieved celebrity status themselves actual celebrity endorsement is not even necessary
Reasons to Purchase
Improve your marketing effectiveness: understand best practice principles in celebrity-led marketing and the societal trends relating to this Ideation and inspiration: spark new ideas by learning from innovative examples both within and outside of the FMCG industry Improve your decision making: celebrity-backed campaigns can be costly; use this report to understand the new tactics required to achieve success.
Purchase Information
There are various ways to purchase products from our site. Select the report title(s) you are interested in, and add it to your basket. At the Checkout page, you will be requested to submit your details. You will then have the option to pay via various methods: Debit Card ; Credit Card ; Purchase via Invoice (inc. Purchase Order no. if required) and Paypal. Companiesandmarkets.com accepts Visa, MasterCard, Diners, American Express, JCB and all the major credit cards. Companiesandmarkets.com uses RBSWorldpay.
Once you have purchased your report(s), you will receive a confirmation email. You will then either be able to download your report(s) immediately from your Customer Area in PDF format, or the report(s) will be emailed to you directly, depending on the agreement we have with the publisher. Orders that are deliverable via email which are taken outside of working hours will be delivered next business day.
Please note, if you purchase by invoice, you will receive your report(s) once payment has been received. If you have any questions about how to order, please Contact Us.
