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Summary: Introduction

Online pharmacies are playing an increasing role in the prescription pharmaceutical industry as patients seek the convenience and in some cases cost benefits that they can provide. However while online pharmacies offer considerable benefits there are also risks attached to their increasing role.

Scope

Introduction to the online pharmacy market Assessment of the factors driving uptake Discussion of the risks posed by the growing influence of online pharmacies

Highlights

Online pharmacies have to date had a relatively limited impact on the pharmaceutical market but the increasing impact of the internet globally combined with developments such as the increasing adoption of ePrescribing will only serve to increase impact

Reasons to Purchase

Gain insight into the factors driving the development of the online pharmacy sector Understand the benefits and risks of this new aspect of the market

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