INTRODUCTION:
Financial services are the backbone of an economy since it provides financing to all the sectors/industries existing in the economy. The management of the financial services is the most important aspect of the financial services industry because error in managing the process of financial services will affect the economic activities of the other industries.

The environment in which financial services institutions operate is rapidly changing. Automation, e-commerce, outsourcing, globalisation, mergers and acquisitions, and a growing regulatory burden are creating conditions that put banking and business operations at greater risk. However, proper risk management strategy in place can mitigate the risk keeping investors’ interest intact.

KEY FINDINGS & HIGHLIGHTS:
• RBI and SEBI are the regulatory authorities in the financial services industry. They frame the guidelines as well as policies for the functioning of the industry.
• MFI model and SHG-Bank linkage (SHG) model are the two models which are predominantly prevalent in India in microfinance.
• Financial institutions are trying to create depth in the relationship management through the successful implementation of the CRM programmes.
• MIS helps in identifying the needs and objectives of the management and presenting the information in the precise and customised manner to the top management.
• Volatility, integration, regulatory supervision, changing investor needs and reduction in the cost of administration are emerging trends in the financial services industry.

REASONS TO BUY:
•Provides insight into the key concepts of Financial Services Business Management, Operation Management, Microfinance and its management, Customer Acquisition and Servicing, Managing Financial Services Organisation, Emerging trends and issues & challenges
• Prepares students and budding management executives to face the industry confidently