Global Mining Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery analyzes how metal and mining companies and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading miners and suppliers to the mining industry. The report also identifies metal and mining companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 1,000 industry executives have been captured in our in-depth survey, of which over 50% represent Directors, C-levels & Departmental Heads
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by miners and their suppliers
- The report examines current practices and provides future expectations over the next 12-24 months
- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the mining industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 55% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 29% looking to decrease it
- 28% of industry players are adapting product portfolios or positioning to meet clients cost pressures
- 57% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the mining industry
- Effectively plan your business strategies
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry