Introduction

Verdict Research: Based on a representative survey of 6,000 adults, this report provides a detailed analysis of consumer trends, customer loyalty and shopper profiles for eight retail sectors.

Scope

*Analysis of how customers shop in retail sectors including: clothing, DIY, electricals, food & grocery, homewares, music & video and personal care.

*How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.

*Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Highlights

Retailers are finding it harder to please customers. Across all sectors, retailers are converting fewer customers into main users and shoppers are less loyal to their main stores, as those concerned about the economic outlook are shopping around more to find the best possible value.

With more retailers employing an EDLP strategy, price is becoming a less effective driver of loyalty as customers now expect low prices when they go shopping. Retailers in a convenient location who can offer intangible benefits such as good customer service and a quick and efficient shopping experience will start to thrive.

Women are becoming more active shoppers. Compared to last year, more women are shopping in six of the eight sectors. This growth is largely being driven by traditionally male sectors, such as DIY, better serving female customers and also because female shopping habits are more robust in times of lower consumer confidence.

Reasons to Purchase

*How Britain Shops is the most comprehensive study of its kind drawing on a nationwide survey of 6,000 shoppers.

*Use this report to understand what drives the loyalty of your customers and find out where else they shop.

*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.