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Measuring the effectiveness of bundles - a European perspective (Ovum)
- Market: Telecommunications
- Published Date: 25/01/2008
- Report Title: Measuring the effectiveness of bundles - a European perspective
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Europe
- Number of Pages: 25
Much has been written about the benefits to service providers of offering bundles of multiple services. In our report Triple play and service bundling: strategies in the European market, published in June 2007, we analysed the goals that service bundling can address and the different types of bundles implemented by European players. Senior analysts Steven Hartley and Marta Munoz Mendez-Villamil follow up from that research and analyse the effectiveness that such bundles have had on European operators’ performance to date.
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