Telecomms
Telecommunications
home | telecommunications | market report
Mobile search comes of age - opportunities and challenges (Ovum)
- Market: Telecommunications
- Published Date: 05/06/2007
- Report Title: Mobile search comes of age - opportunities and challenges
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Global
- Number of Pages: 17
The market for mobile content services is growing.
Today most of this content is consumed as downloads on mobile operator controlled portals, although this is changing due to the following reasons:
the growth in off-portal content. Consumers are becoming aware that operators are not the only source of content and they certainly don’t care about the on/off portal distinction. In fact, they will become increasingly intolerant of service providers that operate closed garden portals
associated with the above point is the fact that service providers with access to huge content catalogues are going mobile, such as record labels and broadcasters. They are, or will be, looking at mobile search to optimise discovery; for example, a particular music artist, TV programme or video
index initiatives such as dot.mobi, which encourage mobile optimised sites of better quality and usability. Approximately 545,000 names have now been registered with dot.mobi, although a more modest 10% of sites are live
the combination of 3G networks and improved device capabilities means that mobile browsing is getting faster and easier.
operators recognise these factors and are slowly breaking down their walled garden portals and supporting off-portal activity, particularly in Western Europe. This includes measures such the introduction of flat-rate data tariffs that make browsing and downloading content less expensive.
The net result is that consumers have more mobile content available than ever before, which is great. The problem is that finding content can be difficult and inefficient, which is not so great. This is where mobile search can help by making content and other services easier to find, and in doing so maximising the revenue opportunities that are attached to them.
Today most of this content is consumed as downloads on mobile operator controlled portals, although this is changing due to the following reasons:
the growth in off-portal content. Consumers are becoming aware that operators are not the only source of content and they certainly don’t care about the on/off portal distinction. In fact, they will become increasingly intolerant of service providers that operate closed garden portals
associated with the above point is the fact that service providers with access to huge content catalogues are going mobile, such as record labels and broadcasters. They are, or will be, looking at mobile search to optimise discovery; for example, a particular music artist, TV programme or video
index initiatives such as dot.mobi, which encourage mobile optimised sites of better quality and usability. Approximately 545,000 names have now been registered with dot.mobi, although a more modest 10% of sites are live
the combination of 3G networks and improved device capabilities means that mobile browsing is getting faster and easier.
operators recognise these factors and are slowly breaking down their walled garden portals and supporting off-portal activity, particularly in Western Europe. This includes measures such the introduction of flat-rate data tariffs that make browsing and downloading content less expensive.
The net result is that consumers have more mobile content available than ever before, which is great. The problem is that finding content can be difficult and inefficient, which is not so great. This is where mobile search can help by making content and other services easier to find, and in doing so maximising the revenue opportunities that are attached to them.
Purchase Information
There are various ways to purchase products from our site. Select the report title(s) you are interested in, and add it to your basket. At the Checkout page, you will be requested to submit your details. You will then have the option to pay via various methods: Debit Card ; Credit Card ; Purchase via Invoice (inc. Purchase Order no. if required) and Paypal. Companiesandmarkets.com accepts Visa, MasterCard, Diners, American Express, JCB and all the major credit cards. Companiesandmarkets.com uses RBSWorldpay.
Once you have purchased your report(s), you will receive a confirmation email. You will then either be able to download your report(s) immediately from your Customer Area in PDF format, or the report(s) will be emailed to you directly, depending on the agreement we have with the publisher. Orders that are deliverable via email which are taken outside of working hours will be delivered next business day.
Please note, if you purchase by invoice, you will receive your report(s) once payment has been received. If you have any questions about how to order, please Contact Us.
