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Personal Hygiene in Egypt to 2013 (Datamonitor)
- Market: Consumer Goods
- Published Date: 09/10/2009
- Report Title: Personal Hygiene in Egypt to 2013
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Egypt
- Number of Pages: 137
Introduction
This databook provides key data and information on the personal hygiene market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: deodorants, soap and bath & shower products
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Egypt increased at a compound annual growth rate of 3.3% between 2003 and 2008.
The Soap category led the personal hygiene market in Egypt, accounting for a share of 58.8%.
Leading players in Egyptian personal hygiene market include Unilever, Henkel KGaA and PZ Cussons.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Egypt
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
This databook provides key data and information on the personal hygiene market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: deodorants, soap and bath & shower products
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Egypt increased at a compound annual growth rate of 3.3% between 2003 and 2008.
The Soap category led the personal hygiene market in Egypt, accounting for a share of 58.8%.
Leading players in Egyptian personal hygiene market include Unilever, Henkel KGaA and PZ Cussons.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Egypt
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
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