Food and beverage packaging is one of the most significant components of the packaging market, for which the U.S. is the largest global market. Growth of food and beverage packaging is approximately 3% annually, with the market is being driven by important innovations and technological developments. Packaging for foods and beverages is primarily designed to preserve and protect the contents; secondarily, it serves as a marketing tool to attract consumers. Today’s innovations add a new dimension-environmental concern.

Once thought of as only recycling, sustainability refers the entire life cycle of products. Considerations of packaging’s sustainability include analysis of source materials, the manufacturing/production processes and technologies, transportation and distribution, and end-of-life scenarios.

Sustainability is a relatively new issue for the industry, in which key players acknowledge being in the early stages of the learning curve. At the same time sustainability policies are nearly universal among packaging companies, which are sensitive to the environmental, economic, regulatory, and public image aspects of the issue.

Methodology

The information in this report is based on both primary and secondary research. Primary research entailed in-depth interviews with industry executives and analysts to obtain information on new product trends, industry influences, marketing programs, and technological innovations.

Secondary research entailed data gathering from government sources, trade associations, business journals, transcripts, company literature and websites, and research reports. Shipment statistics were derived from the U.S. Census of Manufacturers and the Annual Survey of Manufactures, estimated and forecasted. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index. The consumer demographics analysis was developed using data from the summer 2008 consumer survey.

What You’ll Get in This Report

Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition offers.

Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition includes the following five packaging material categories:

-Paper
-Plastic
-Metal
-Glass
-Flexible

The report presents industry historical statistics (2003-2008) and forecasts to 2013 for sustainable food and beverage packaging production for both the U.S. and international markets. It also includes data on global municipal waste production and recovery data. The report identifies key drivers of and trends affecting the marketplace, discusses marketing and distribution challenges, profiles major manufacturers, and examines end user attitudes and behaviors.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit From This Report

If your company is involved with the packaging industry, you will find this report invaluable as it provides or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight about sustainability issues not offered in any other single source. You will gain a thorough understanding of the current market for sustainable packaging in the food and beverage industry, as well as projected market demand and trends through 2013.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans that address and incorporate sustainable packaging.

Research and development professionals stay on top of competitor initiatives and explore demand for sustainable packaging.

Advertising agencies working with clients in the food and beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

About the Author

Mary Hopkins (Berwyn, PA) has been in market research for more than 25 years, as analyst, instructor, and manager.