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Telco retail channel strategies (Ovum)
- Market: Telecommunications
- Published Date: 22/01/2008
- Report Title: Telco retail channel strategies
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Global
- Number of Pages: 8
With competition in mature telecoms markets intensifying, operators are fighting for customer loyalty and market share in broadband and value added services as traditional voice revenues decline. In this competitive environment, retail channels become increasingly important. This report outlines the key developments and strategies of incumbent operators in evolving their retail channels.
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