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The Airline Industry and Social Media - A Review & Analysis (Air Insight)
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jetBlue, Southwest and Virgin America employ Twitter the most |
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- Market: Transportation
- Published Date: 01/09/2009
- Report Title: The Airline Industry and Social Media - A Review & Analysis
- Table of Contents: View Table of Contents
- Report Type: Market Report
- Country: Global
- Number of Pages: 62
The report provides a comprehensive analysis of numerous airlines and their use of social media. Theanalysis is based on primary and secondary research. The report details the short and evolving impact ofsocial media on travel generally, and airlines specifically.
It also provides a detailed road map forsuccessful deployment of social media. A number of airlines' use of Twitter is analyzed - demonstratinghow these airlines have done well or are falling behind. The report lists the Top Three TwitteringAirlines; jetBlue, Southwest and Virgin America.
It analyzes Twitter activities at: Air Baltic, Air NewZealand, Alaska Airlines, British Airways, Cathay Pacific, Continental Airlines, Delta Air Lines, jetBlue,Kenya Airways, Qantas, Southwest Airlines, United Airlines, and Virgin America.
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