The Future of Enterprise Mashups: Demand, challenges and vendor opportunities (Business Insights)

Mashups, or composite applications, first came to prominence on the social and consumer web as users looked to make the most of the Web 2.0 technology at their fingertips. Enterprises were quick to see the business benefits of turning various data sources into services and ‘mashing’ them together on an ad hoc basis into unique applications without the need for complex coding – essentially, the opportunity existed for non-technical business users to very quickly create their own situational applications to help speed up their decision making processes. As the understanding of what could be possible grew, a large amount of hype was created over the potential of enterprise mashups. This report examines to what extent the real benefits and potential match the hype over what is one of the hottest, potentially disruptive emerging enterprise technologies, and provides actionable insight into how to approach the challenges and opportunities afforded by it.
The report examines the market challenges and opportunities for enterprise mashups by analyzing the demand from organizations and end users, and looking at the current and predicted state of the market. It also considers the challenges to mashups in terms of competition from the existing software market, technical issues, and management culture. The report provides insight into the activities, views and strategies of the leading enterprise mashup players, and takes a look at the future possibilities for technological and market development in the space.

Key findings

• The enterprise mashup market was worth around $161m in 2008, and is forecasted to grow to $1.74bn by 2013.
• Market growth will be driven by factors including the growing involvement of the major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the impact of the recession.
• 32.8% of organizations surveyed by Business Insights used mashups.
• The enterprise mashup market will benefit from the increasing prevalence of software incorporating SOA. Worth $1.4bn in 2008, the SOA platform market will grow to $2.77bn in 2014.


Key features of this report

• Definitions of key terms
• Provides the size of the enterprise mashup market and gives a market forecast to 2013.
• Analysis of proprietary data related to enterprise mashup uptake gathered from surveys of CIOs across a wide variety of vertical sectors and geographic regions, and of leading mashup vendors.
• In-depth examination of key vendor performance, offerings and strategies.
• Case studies of organizations that have adopted enterprise mashups.
• Analysis of key technological and market issues affecting mashup market growth.

Use this report to

• Establish the size of the enterprise mashup market and identify growth drivers and patterns.
• Identify the types of organization that are adopting mashups by size and vertical industry.
• Examine how mashups can satisfy the unmet enterprise need and how attractive they are to end-users.
• Identify key partnership opportunities by establishing what type of vendors businesses trust most.
• Examine the business benefits and risks presented by mashup usage and how these issues can either be promoted or remedied.

Discover

• How big is the enterprise mashup market?
• What is driving market growth?
• Who is investing in the market?
• How many organizations use mashups? What types of organization are they?
• How can the open space in mashup market leadership be filled?