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Top-Up Shopping - Trends And Behaviors In An Economic Downturn (Datamonitor)

  • Market: Retail
  • Published Date: 01/12/2008
  • Report Title: Top-Up Shopping - Trends And Behaviors In An Economic Downturn
  • Table of Contents: View Table of Contents
  • Report Type: Market Report
  • Country: Global
  • Number of Pages: 61

Offer! 15% discount on this report. The price will update once it is in your shopping cart.

Introduction

This report analyzes key trends affecting top-up grocery shopping (i.e. grocery shopping trips made to fill gaps or supplement main grocery shops). In doing so, it assesses the frequency of 'top-up' versus 'main' grocery shops in 15 countries across 4 regions and how this is affected by the economic downturn.

Scope

*Detailed insights and analysis documenting the drivers and inhibitors of top-up shopping and the broad opportunities associated with the trend.

*Insights highlighting consumers' changing priorities in an economic downturn and how this will impact shopping habits.

*Top-up shopping prevalence data by country, age and gender. Additional primary insight covering consumers' general shopping attitudes in 15 countries.

*Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil and Russia.

Highlights

The "credit crunch" and consumers' financial concerns are resulting in large numbers of people seriously reappraising their shopping habits, with a particular emphasis on keeping their grocery bills low. Up until very recently the frequency of top-up grocery shopping has been growing, but this is no longer the case in all countries.

The overwhelming majority of global consumers are more likely to not even notice new products than to actively monitor new products. This is symptomatic of how capturing consumers' imagination with new launches is a difficult task despite the fact that consumers are highly attracted to new things or new experiences.

Brazilian, Spanish and UK shoppers all make a substantially greater number of 'top-up' shops each year compared to 'main shops'. Australia, China, Germany and the US can be seen as a following group behind these countries which show a relatively small but nonetheless significant bias towards greater number of top-up shops.

Reasons to Purchase

*Gain an understanding of consumer attitudes towards shopping and how this impacts both main and top-up shopping behavior.

*Use the latest evidence based insights to launch and/or reposition products, so that they capitalize on pertinent consumer trends.

*Access unique and insightful primary research across 15 countries in order to better support your decision making during the recessionary climate.
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