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Beer, Cider and FABs in Poland to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 3 categories: Beer, Cider and FAB's.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by categories.


    • Highlights

    The market for Beer, Cider and FAB's in Poland increased between 2001-2006, growing at an average annual rate of 3.1%.

    The leading company in the market in 2006 was SABMiller. The second-largest player was Heineken N.V. with Carlsberg in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Beer, Cider and FAB's markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Beer, cider & FABs 2
    Summary category level - Fabs 3
    Summary category level - Beer 4
    Chapter 2 INTRODUCTION 5
    What is this report about? 5
    How to use this report 5
    Market Definition 6
    Chapter 3 MARKET OVERVIEW 16
    Value Analysis, 2001-2006 16
    Value Analysis, 2006-2011 17
    Value Analysis, US$ 2001-2006 19
    Value Analysis, US$ 2006-2011 19
    Volume Analysis, 2001-2006 21
    Volume Analysis, 2006-2011 22
    Company and Brand Share Analysis 24
    Distribution Analysis 27
    Expenditure & consumption per capita 29
    Chapter 4 LEADING COMPANY PROFILES 32
    Heineken N.V. 32
    SABMiller 34
    Chapter 5 CATEGORY ANALYSIS - FABS 36
    Value Analysis, 2001-2006 36
    Value Analysis, 2006-2011 37
    Value Analysis, US$ 2001-2006 38
    Value Analysis, US$ 2006-2011 38
    Volume Analysis, 2001-2006 39
    Volume Analysis, 2006-2011 40
    Company and Brand Share Analysis 41
    Distribution Analysis 44
    Expenditure & consumption per capita 46
    Chapter 6 CATEGORY ANALYSIS - BEER 49
    Value Analysis, 2001-2006 49
    Value Analysis, 2006-2011 50
    Value Analysis, US$ 2001-2006 52
    Value Analysis, US$ 2006-2011 53
    Volume Analysis, 2001-2006 54
    Volume Analysis, 2006-2011 55
    Company and Brand Share Analysis 57
    Distribution Analysis 60
    Expenditure & consumption per capita 62
    Chapter 7 COUNTRY COMPARISON 65
    Value 65
    Volume 70
    Market Share 75
    Chapter 8 NEW PRODUCT DEVELOPMENT 76
    Product launches over time 76
    Recent product launches 79
    Chapter 9 POLAND SOCIOECONOMIC PROFILE 80
    Country Overview 80
    Key Facts 81
    Political Overview 82
    Poland Economic Overview 83
    Chapter 10 POLAND MACROECONOMIC PROFILE 84
    Macroeconomic Indicators 84
    Chapter 11 RESEARCH METHODOLOGY 90
    Methodology overview 90
    Secondary research 91
    Market modelling 92
    Primary research 93
    Data finalisation 93
    Ongoing research 94
    Chapter 12 APPENDIX 95
    Future readings 95
    How to contact experts in your industry 95


    LIST OF FIGURES
    Figure 1: Poland Beer, Cider & Fabs value & value forecast, 2001-2011 (PLN m, nominal prices) 18
    Figure 2: Poland Beer, Cider & Fabs category growth comparison, by value, 2001-2011 20
    Figure 3: Poland Beer, Cider & Fabs volume & volume forecast, 2001-2011 (Liters m) 23
    Figure 4: Poland Beer, Cider & Fabs category growth comparison, by volume, 2001-2011 23
    Figure 5: Poland Beer, Cider & Fabs company share, by volume, 2005-2006 (%) 25
    Figure 6: Poland Beer, Cider & Fabs distribution channels, by volume, 2005-2006(Liters m) 28
    Figure 7: Poland Fabs value & value forecast, 2001-2011 (PLN m, nominal prices) 37
    Figure 8: Poland Fabs volume & volume forecast, 2001-2011 (Liters m) 40
    Figure 9: Poland Fabs company share, by volume, 2005-2006 (%) 42
    Figure 10: Poland Fabs distribution channels, by volume, 2005-2006(Liters m) 45
    Figure 11: Poland Beer value & value forecast, 2001-2011 (PLN m, nominal prices) 51
    Figure 12: Poland Beer category growth comparison, by value, 2001-2011 53
    Figure 13: Poland Beer volume & volume forecast, 2001-2011 (Liters m) 56
    Figure 14: Poland Beer category growth comparison, by volume, 2001-2011 56
    Figure 15: Poland Beer company share, by volume, 2005-2006 (%) 58
    Figure 16: Poland Beer distribution channels, by volume, 2005-2006(Liters m) 61
    Figure 17: Global Beer, Cider and FABs market split (value terms, 2006) – Top 5 countries 66
    Figure 18: Global Beer, Cider and FABs market value, 2001 – 2006 (Top 5 countries) 69
    Figure 19: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 71
    Figure 20: Global Beer, Cider and FABs market volume, 2001 – 2006 (Top 5 countries) 74
    Figure 21: Map of Poland 81
    Figure 22: Annual data review process 90


    LIST OF TABLES
    Table 1: Beer, Cider & FABs category definitions 7
    Table 2: Beer, Cider & FABs distribution channels 8
    Table 3: Poland Beer, cider & FABs value, 2001-2006 (PLN m, nominal prices) 16
    Table 4: Poland Beer, cider & FABs value forecast, 2006-2011 (PLN m, nominal prices) 17
    Table 5: Poland Beer, cider & FABs value, 2001-2006 (US$ m nominal prices) 19
    Table 6: Poland Beer, cider & FABs value forecast, 2006-2011 (US$ m nominal prices) 19
    Table 7: Poland Beer, cider & FABs volume, 2001-2006 (Liters m) 21
    Table 8: Poland Beer, cider & FABs volume forecast, 2006-2011 (Liters m) 22
    Table 9: Poland Beer, cider & FABs brand share, by volume, 2005-2006 (%) 24
    Table 10: Poland Beer, cider & FABs volume, by brand 2005-2006 (Liters m) 24
    Table 11: Poland Beer, cider & FABs company share by volume, 2005-2006 (%) 26
    Table 12: Poland Beer, cider & FABs volume, by company, 2005-2006 (Liters m) 26
    Table 13: Poland Beer, cider & FABs distribution channels, by volume, 2005-2006 (%) 27
    Table 14: Poland Beer, cider & FABs volume, by distribution channel, 2005-2006 (Liters m) 27
    Table 15: Poland Beer, cider & FABs expenditure per capita, 2001-2006 (PLN, nominal prices) 29
    Table 16: Poland Beer, cider & FABs forecast expenditure per capita, 2006-2011 (PLN, nominal prices) 29
    Table 17: Poland Beer, cider & FABs expenditure per capita, 2001-2006 (US$ nominal prices) 30
    Table 18: Poland Beer, cider & FABs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 30
    Table 19: Poland Beer, cider & FABs consumption per capita, 2001-2006 (Liters) 31
    Table 20: Poland Beer, cider & FABs forecast consumption per capita, 2006-2011 (Liters) 31
    Table 21: Heineken N.V. Key Facts 32
    Table 22: SABMiller Key Facts 34
    Table 23: Poland Fabs value, 2001-2006 (PLN m, nominal prices) 36
    Table 24: Poland Fabs value forecast, 2006-2011 (PLN m, nominal prices) 37
    Table 25: Poland Fabs value, 2001-2006 (US$ m nominal prices) 38
    Table 26: Poland Fabs value forecast, 2006-2011 (US$ m nominal prices) 38
    Table 27: Poland Fabs volume, 2001-2006 (Liters m) 39
    Table 28: Poland Fabs volume forecast, 2006-2011 (Liters m) 40
    Table 29: Poland Fabs brand share, by volume, 2005-2006 (%) 41
    Table 30: Poland Fabs volume, by brand 2005-2006 (Liters m) 41
    Table 31: Poland Fabs company share by volume, 2005-2006 (%) 43
    Table 32: Poland Fabs volume, by company, 2005-2006 (Liters m) 43
    Table 33: Poland Fabs distribution channels, by volume, 2005-2006 (%) 44
    Table 34: Poland Fabs volume, by distribution channel, 2005-2006 (Liters m) 44
    Table 35: Poland Fabs expenditure per capita, 2001-2006 (PLN, nominal prices) 46
    Table 36: Poland Fabs forecast expenditure per capita, 2006-2011 (PLN, nominal prices) 46
    Table 37: Poland Fabs expenditure per capita, 2001-2006 (US$ nominal prices) 47
    Table 38: Poland Fabs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 47
    Table 39: Poland Fabs consumption per capita, 2001-2006 (Liters) 48
    Table 40: Poland Fabs forecast consumption per capita, 2006-2011 (Liters) 48
    Table 41: Poland Beer value, 2001-2006 (PLN m, nominal prices) 49
    Table 42: Poland Beer value forecast, 2006-2011 (PLN m, nominal prices) 50
    Table 43: Poland Beer value, 2001-2006 (US$ m nominal prices) 52
    Table 44: Poland Beer value forecast, 2006-2011 (US$ m nominal prices) 53
    Table 45: Poland Beer volume, 2001-2006 (Liters m) 54
    Table 46: Poland Beer volume forecast, 2006-2011 (Liters m) 55
    Table 47: Poland Beer brand share, by volume, 2005-2006 (%) 57
    Table 48: Poland Beer volume, by brand 2005-2006 (Liters m) 57
    Table 49: Poland Beer company share by volume, 2005-2006 (%) 59
    Table 50: Poland Beer volume, by company, 2005-2006 (Liters m) 59
    Table 51: Poland Beer distribution channels, by volume, 2005-2006 (%) 60
    Table 52: Poland Beer volume, by distribution channel, 2005-2006 (Liters m) 60
    Table 53: Poland Beer expenditure per capita, 2001-2006 (PLN, nominal prices) 62
    Table 54: Poland Beer forecast expenditure per capita, 2006-2011 (PLN, nominal prices) 62
    Table 55: Poland Beer expenditure per capita, 2001-2006 (US$ nominal prices) 63
    Table 56: Poland Beer forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
    Table 57: Poland Beer consumption per capita, 2001-2006 (Liters) 64
    Table 58: Poland Beer forecast consumption per capita, 2006-2011 (Liters) 64
    Table 59: Global Beer, Cider and FABs market value, 2006 65
    Table 60: Global Beer, Cider and FABs market split (value terms (US$ m), 2006) – Top 5 countries 68
    Table 61: Global Beer, Cider and FABs market volume, 2006 70
    Table 62: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 73
    Table 63: Leading players - Top 5 countries 75
    Table 64: Poland Beer new product launches (reports) and SKUs, by company (Top 5 companies), 2006 76
    Table 65: Poland Beer new product launches (reports), by flavor and fragrances(Top 10 flavors), 2006 77
    Table 66: Poland Beer new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 77
    Table 67: Poland Beer new product launches (reports), by Package tags or Claims, 2006 78
    Table 68: Poland Beer new product launches (reports) - Recent 5 launches 79
    Table 69: Poland Key Facts 81
    Table 70: Poland population, by age group, 2000-2005 (millions) 84
    Table 71: Poland population forecast, by age group, 2005-2010 (millions) 85
    Table 72: Poland population, by gender, 2000-2005 (millions) 85
    Table 73: Poland population forecast, by gender, 2005-2010 (millions) 86
    Table 74: Poland real GDP, 2000-2005 (PLN bn, 2005 prices) 86
    Table 75: Poland real GDP forecast, 2005-2010 (PLN bn, 2005 prices) 87
    Table 76: Poland nominal GDP, 2000-2005 (PLN bn, nominal prices) 87
    Table 77: Poland real GDP, 2000-2005 (US$ bn, 2005 prices) 88
    Table 78: Poland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 88
    Table 79: Poland consumer price index, 2005-2010 (2000=100) 89
    Table 80: Poland exchange rate, 2000-2005 89