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Beer, Cider and FABs in Vietnam to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 3 categories: Beer, Cider and FAB's.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by categories.


    • Highlights

    The market for Beer, Cider and FAB's in Vietnam increased between 2001-2006, growing at an average annual rate of 8.7%.

    The leading company in the market in 2006 was Saigon Beer Alcohol and Beverages Corporation . The second-largest player was Hanoi Beer Alcohol and Beverages Corporation with Asia Pacific Breweries Ltd. in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Beer, Cider and FAB's markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Beer, cider & FABs 2
    Summary category level - Fabs 3
    Summary category level - Cider 4
    Summary category level - Beer 5
    Chapter 2 INTRODUCTION 6
    What is this report about? 6
    How to use this report 6
    Market Definition 7
    Chapter 3 MARKET OVERVIEW 20
    Value Analysis, 2001-2006 20
    Value Analysis, 2006-2011 21
    Value Analysis, US$ 2001-2006 23
    Value Analysis, US$ 2006-2011 23
    Volume Analysis, 2001-2006 25
    Volume Analysis, 2006-2011 26
    Company and Brand Share Analysis 28
    Distribution Analysis 32
    Expenditure & consumption per capita 34
    Chapter 4 LEADING COMPANY PROFILES 37
    Asia Pacific Breweries 37
    Chapter 5 CATEGORY ANALYSIS - FABS 39
    Value Analysis, 2001-2006 39
    Value Analysis, 2006-2011 40
    Value Analysis, US$ 2001-2006 42
    Value Analysis, US$ 2006-2011 42
    Volume Analysis, 2001-2006 44
    Volume Analysis, 2006-2011 45
    Company and Brand Share Analysis 47
    Distribution Analysis 50
    Expenditure & consumption per capita 52
    Chapter 6 CATEGORY ANALYSIS - CIDER 55
    Value Analysis, 2001-2006 55
    Value Analysis, 2006-2011 56
    Value Analysis, US$ 2001-2006 57
    Value Analysis, US$ 2006-2011 57
    Volume Analysis, 2001-2006 58
    Volume Analysis, 2006-2011 59
    Company and Brand Share Analysis 60
    Distribution Analysis 62
    Expenditure & consumption per capita 64
    Chapter 7 CATEGORY ANALYSIS - BEER 67
    Value Analysis, 2001-2006 67
    Value Analysis, 2006-2011 68
    Value Analysis, US$ 2001-2006 70
    Value Analysis, US$ 2006-2011 71
    Volume Analysis, 2001-2006 72
    Volume Analysis, 2006-2011 73
    Company and Brand Share Analysis 75
    Distribution Analysis 78
    Expenditure & consumption per capita 80
    Chapter 8 COUNTRY COMPARISON 83
    Value 83
    Volume 88
    Market Share 93
    Chapter 9 NEW PRODUCT DEVELOPMENT 94
    Product launches over time 94
    Recent product launches 96
    Chapter 10 VIETNAM SOCIOECONOMIC PROFILE 97
    Country Overview 97
    Key Facts 98
    Political Overview 99
    Vietnam Economic Overview 100
    Chapter 11 VIETNAM MACROECONOMIC PROFILE 101
    Macroeconomic Indicators 101
    Chapter 12 RESEARCH METHODOLOGY 106
    Methodology overview 106
    Secondary research 107
    Market modelling 108
    Primary research 109
    Data finalisation 109
    Ongoing research 110
    Chapter 13 APPENDIX 111
    Future readings 111
    How to contact experts in your industry 111


    LIST OF FIGURES
    Figure 1: Vietnam Beer, Cider & Fabs value & value forecast, 2001-2011 (VND m, nominal prices) 22
    Figure 2: Vietnam Beer, Cider & Fabs category growth comparison, by value, 2001-2011 24
    Figure 3: Vietnam Beer, Cider & Fabs volume & volume forecast, 2001-2011 (Liters m) 27
    Figure 4: Vietnam Beer, Cider & Fabs category growth comparison, by volume, 2001-2011 27
    Figure 5: Vietnam Beer, Cider & Fabs company share, by volume, 2005-2006 (%) 30
    Figure 6: Vietnam Beer, Cider & Fabs distribution channels, by volume, 2005-2006(Liters m) 33
    Figure 7: Vietnam Fabs value & value forecast, 2001-2011 (VND m, nominal prices) 41
    Figure 8: Vietnam Fabs category growth comparison, by value, 2001-2011 43
    Figure 9: Vietnam Fabs volume & volume forecast, 2001-2011 (Liters m) 46
    Figure 10: Vietnam Fabs category growth comparison, by volume, 2001-2011 46
    Figure 11: Vietnam Fabs company share, by volume, 2005-2006 (%) 48
    Figure 12: Vietnam Fabs distribution channels, by volume, 2005-2006(Liters m) 51
    Figure 13: Vietnam Cider value & value forecast, 2001-2011 (VND m, nominal prices) 56
    Figure 14: Vietnam Cider volume & volume forecast, 2001-2011 (Liters m) 59
    Figure 15: Vietnam Cider distribution channels, by volume, 2005-2006(Liters m) 63
    Figure 16: Vietnam Beer value & value forecast, 2001-2011 (VND m, nominal prices) 69
    Figure 17: Vietnam Beer category growth comparison, by value, 2001-2011 71
    Figure 18: Vietnam Beer volume & volume forecast, 2001-2011 (Liters m) 74
    Figure 19: Vietnam Beer category growth comparison, by volume, 2001-2011 74
    Figure 20: Vietnam Beer company share, by volume, 2005-2006 (%) 76
    Figure 21: Vietnam Beer distribution channels, by volume, 2005-2006(Liters m) 79
    Figure 22: Global Beer, Cider and FABs market split (value terms, 2006) – Top 5 countries 84
    Figure 23: Global Beer, Cider and FABs market value, 2001 – 2006 (Top 5 countries) 87
    Figure 24: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 89
    Figure 25: Global Beer, Cider and FABs market volume, 2001 – 2006 (Top 5 countries) 92
    Figure 26: Map of Vietnam 98
    Figure 27: Annual data review process 107

    LIST OF TABLES
    Table 1: Beer, Cider & FABs category definitions 8
    Table 2: Beer, Cider & FABs distribution channels 9
    Table 3: Vietnam Beer, cider & FABs value, 2001-2006 (VND m, nominal prices) 20
    Table 4: Vietnam Beer, cider & FABs value forecast, 2006-2011 (VND m, nominal prices) 21
    Table 5: Vietnam Beer, cider & FABs value, 2001-2006 (US$ m nominal prices) 23
    Table 6: Vietnam Beer, cider & FABs value forecast, 2006-2011 (US$ m nominal prices) 23
    Table 7: Vietnam Beer, cider & FABs volume, 2001-2006 (Liters m) 25
    Table 8: Vietnam Beer, cider & FABs volume forecast, 2006-2011 (Liters m) 26
    Table 9: Vietnam Beer, cider & FABs brand share, by volume, 2005-2006 (%) 28
    Table 10: Vietnam Beer, cider & FABs volume, by brand 2005-2006 (Liters m) 29
    Table 11: Vietnam Beer, cider & FABs company share by volume, 2005-2006 (%) 31
    Table 12: Vietnam Beer, cider & FABs volume, by company, 2005-2006 (Liters m) 31
    Table 13: Vietnam Beer, cider & FABs distribution channels, by volume, 2005-2006 (%) 32
    Table 14: Vietnam Beer, cider & FABs volume, by distribution channel, 2005-2006 (Liters m) 32
    Table 15: Vietnam Beer, cider & FABs expenditure per capita, 2001-2006 (VND, nominal prices) 34
    Table 16: Vietnam Beer, cider & FABs forecast expenditure per capita, 2006-2011 (VND, nominal prices) 34
    Table 17: Vietnam Beer, cider & FABs expenditure per capita, 2001-2006 (US$ nominal prices) 35
    Table 18: Vietnam Beer, cider & FABs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 35
    Table 19: Vietnam Beer, cider & FABs consumption per capita, 2001-2006 (Liters) 36
    Table 20: Vietnam Beer, cider & FABs forecast consumption per capita, 2006-2011 (Liters) 36
    Table 21: Asia Pacific Breweries Key Facts 37
    Table 22: Vietnam Fabs value, 2001-2006 (VND m, nominal prices) 39
    Table 23: Vietnam Fabs value forecast, 2006-2011 (VND m, nominal prices) 40
    Table 24: Vietnam Fabs value, 2001-2006 (US$ m nominal prices) 42
    Table 25: Vietnam Fabs value forecast, 2006-2011 (US$ m nominal prices) 42
    Table 26: Vietnam Fabs volume, 2001-2006 (Liters m) 44
    Table 27: Vietnam Fabs volume forecast, 2006-2011 (Liters m) 45
    Table 28: Vietnam Fabs brand share, by volume, 2005-2006 (%) 47
    Table 29: Vietnam Fabs volume, by brand 2005-2006 (Liters m) 47
    Table 30: Vietnam Fabs company share by volume, 2005-2006 (%) 49
    Table 31: Vietnam Fabs volume, by company, 2005-2006 (Liters m) 49
    Table 32: Vietnam Fabs distribution channels, by volume, 2005-2006 (%) 50
    Table 33: Vietnam Fabs volume, by distribution channel, 2005-2006 (Liters m) 50
    Table 34: Vietnam Fabs expenditure per capita, 2001-2006 (VND, nominal prices) 52
    Table 35: Vietnam Fabs forecast expenditure per capita, 2006-2011 (VND, nominal prices) 52
    Table 36: Vietnam Fabs expenditure per capita, 2001-2006 (US$ nominal prices) 53
    Table 37: Vietnam Fabs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 53
    Table 38: Vietnam Fabs consumption per capita, 2001-2006 (Liters) 54
    Table 39: Vietnam Fabs forecast consumption per capita, 2006-2011 (Liters) 54
    Table 40: Vietnam Cider value, 2001-2006 (VND m, nominal prices) 55
    Table 41: Vietnam Cider value forecast, 2006-2011 (VND m, nominal prices) 56
    Table 42: Vietnam Cider value, 2001-2006 (US$ m nominal prices) 57
    Table 43: Vietnam Cider value forecast, 2006-2011 (US$ m nominal prices) 57
    Table 44: Vietnam Cider volume, 2001-2006 (Liters m) 58
    Table 45: Vietnam Cider volume forecast, 2006-2011 (Liters m) 59
    Table 46: Vietnam Cider brand share, by volume, 2005-2006 (%) 60
    Table 47: Vietnam Cider volume, by brand 2005-2006 (Liters m) 60
    Table 48: Vietnam Cider company share by volume, 2005-2006 (%) 61
    Table 49: Vietnam Cider volume, by company, 2005-2006 (Liters m) 61
    Table 50: Vietnam Cider distribution channels, by volume, 2005-2006 (%) 62
    Table 51: Vietnam Cider volume, by distribution channel, 2005-2006 (Liters m) 62
    Table 52: Vietnam Cider expenditure per capita, 2001-2006 (VND, nominal prices) 64
    Table 53: Vietnam Cider forecast expenditure per capita, 2006-2011 (VND, nominal prices) 64
    Table 54: Vietnam Cider expenditure per capita, 2001-2006 (US$ nominal prices) 65
    Table 55: Vietnam Cider forecast expenditure per capita, 2006-2011 (US$ nominal prices) 65
    Table 56: Vietnam Cider consumption per capita, 2001-2006 (Liters) 66
    Table 57: Vietnam Cider forecast consumption per capita, 2006-2011 (Liters) 66
    Table 58: Vietnam Beer value, 2001-2006 (VND m, nominal prices) 67
    Table 59: Vietnam Beer value forecast, 2006-2011 (VND m, nominal prices) 68
    Table 60: Vietnam Beer value, 2001-2006 (US$ m nominal prices) 70
    Table 61: Vietnam Beer value forecast, 2006-2011 (US$ m nominal prices) 71
    Table 62: Vietnam Beer volume, 2001-2006 (Liters m) 72
    Table 63: Vietnam Beer volume forecast, 2006-2011 (Liters m) 73
    Table 64: Vietnam Beer brand share, by volume, 2005-2006 (%) 75
    Table 65: Vietnam Beer volume, by brand 2005-2006 (Liters m) 75
    Table 66: Vietnam Beer company share by volume, 2005-2006 (%) 77
    Table 67: Vietnam Beer volume, by company, 2005-2006 (Liters m) 77
    Table 68: Vietnam Beer distribution channels, by volume, 2005-2006 (%) 78
    Table 69: Vietnam Beer volume, by distribution channel, 2005-2006 (Liters m) 78
    Table 70: Vietnam Beer expenditure per capita, 2001-2006 (VND, nominal prices) 80
    Table 71: Vietnam Beer forecast expenditure per capita, 2006-2011 (VND, nominal prices) 80
    Table 72: Vietnam Beer expenditure per capita, 2001-2006 (US$ nominal prices) 81
    Table 73: Vietnam Beer forecast expenditure per capita, 2006-2011 (US$ nominal prices) 81
    Table 74: Vietnam Beer consumption per capita, 2001-2006 (Liters) 82
    Table 75: Vietnam Beer forecast consumption per capita, 2006-2011 (Liters) 82
    Table 76: Global Beer, Cider and FABs market value, 2006 83
    Table 77: Global Beer, Cider and FABs market split (value terms (US$ m), 2006) – Top 5 countries 86
    Table 78: Global Beer, Cider and FABs market volume, 2006 88
    Table 79: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 91
    Table 80: Leading players - Top 5 countries 93
    Table 81: Vietnam Beer new product launches (reports) and SKUs, by company, 2006 94
    Table 82: Vietnam Beer new product launches (reports), by flavor and fragrances, 2006 94
    Table 83: Vietnam Beer new product launches (reports), by Ingredients, 2006 95
    Table 84: Vietnam Beer new product launches (reports) 96
    Table 85: Vietnam Key Facts 98
    Table 86: Vietnam population, by age group, 2000-2005 (millions) 101
    Table 87: Vietnam population forecast, by age group, 2005-2010 (millions) 102
    Table 88: Vietnam population, by gender, 2000-2005 (millions) 102
    Table 89: Vietnam population forecast, by gender, 2005-2010 (millions) 103
    Table 90: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 103
    Table 91: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 103
    Table 92: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 104
    Table 93: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 104
    Table 94: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 104
    Table 95: Vietnam consumer price index, 2000-2005 (2000=100) 105
    Table 96: Vietnam consumer price index, 2005-2010 (2000=100) 105
    Table 97: Vietnam exchange rate, 2000-2005 105