Report Summary

Datamonitor's Brunswick Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Brunswick Corporation (Brunswick) manufactures marine and indoor recreation equipment. The company is engaged in manufacturing and marketing of boats, marine engines, fitness equipment, and bowling and billiards equipment. It also owns and operates bowling centers and retail billiards stores. The company primarily operates in the US. It is headquartered in Lake Forest, Illinois and employs 29,920 people. The company recorded revenues of $5,671.2 million during FY2007, an increase of 0.1% over FY2006. The increase in revenues was primarily due to the strong performance of boat and engine sales outside the US, higher sales for fitness; marine parts and accessories, and sales gains at bowling retail centers. The operating profit of the company was $107.2 million during FY2007, a decrease of 68.6% compared with FY2006. The net profit was $111.6 million in FY2007, a decrease of 16.7% compared with FY2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available