Introduction
Coldwater purchases its merchandise directly from foreign manufacturers. The share of merchandise sourced directly from foreign manufacturers was increased from 15% in 2006 to 30% in 2007 to 50% in 2008. The company targets to increase this share to 60% by the end of 2009. This sourcing strategy is likely to reduce retail inventories per square foot by an average of 15%.
Scope
Highlights
Coldwater is planning to strengthen its business by taking initiatives such as opening new premium retail stores in 2009. It is also planning to target the key customers by shifting the focus of advertising spend from print and television advertising to point of sale.
In order to improve the inventory cost management and to improve the product offering, the company revisited its inventory management by bringing about changes such as increasing the sourcing from foreign manufacturers and reducing the number of stock keeping units in the stores.
Coldwater operates in three segments of the retail value chain: wholesale (procurement of stock), operations and distribution (warehousing) and sales (physical store operations, online sales) segments of the retail value chain. The company does not have presence in two other sections of the retail value chain: raw materials and manufacture.
Reasons to Purchase
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 7
Company Locations and Subsidiaries 8
Company Financials 9
Overview 9
Revenue by Division 9
Products and Services List 10
Major products and services list 10
List of Brands 10
Competitors and Strategic Business Relationships 11
Top Competitors 11
Suppliers and Partners 12
Clients 12
Shareholding Structure 12
Strategy 13
Vision 13
Strategy 13
Corporate Social Responsibility 14
SWOT Analysis 15
Overview 15
Strengths 16
Weaknesses 17
Opportunities 17
Threats 19
Value Chain Analysis 20
Overview 20
Wholesale 21
Operations and distribution 21
Sales 21
Key Employees 22
List of Key Employees 22
Key Employee Biographies 23
Appendix 33
Ask the analyst 33
Datamonitor consulting 33
Disclaimer 33
TABLES
Table 1: Coldwater Creek, Inc. - Key Facts 5
Table 2: Coldwater Creek, Inc. - Other Locations and Subsidiaries 8
Table 3: Coldwater Creek, Inc. - Revenue by Division 9
Table 4: Coldwater Creek , Inc. - List of Products 10
Table 5: Coldwater Creek , Inc. - List of Brands 10
Table 6: Coldwater Creek , Inc. - List of Competitors 11
Table 7: Coldwater Creek, Inc - Key Shareholders 12
Table 8: Coldwater Creek, Inc. - SWOT Analysis Summary 15
Table 9: Coldwater Creek, Inc. - Value Chain Analysis 20
Table 10: Coldwater Creek, Inc. - Key Employees 22