Table of Contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Global Spreads - Market Overview 23
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
Kraft Foods Inc. 37
Unilever 39
Chapter 6 Category Analysis: Chocolate Spreads 41
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 7 Category Analysis: Honey 52
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Jams & Preserves 63
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 9 Category Analysis: Nut-Based Spreads 76
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 10 Category Analysis: Savory Spreads 87
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 APPENDIX 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: Global spreads value and value forecast, 2003?13 ($m, nominal prices) 25
Figure 2: Global spreads category growth comparison, by value, 2003?13 25
Figure 3: Global spreads volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Global spreads category growth comparison, by volume, 2003?13 28
Figure 5: Global spreads company share (top five companies), by value, 2007?08 (%) 31
Figure 6: Global spreads distribution channels, by value, 2007?08 (%) 33
Figure 7: Global chocolate spreads value and value forecast, 2003?13 ($m, nominal prices) 42
Figure 8: Global chocolate spreads volume and volume forecast, 2003?13 (kg, million) 44
Figure 9: Global chocolate spreads company share (top five companies), by value, 2007?08 (%) 47
Figure 10: Global chocolate spreads distribution channels, by value, 2007?08 (%) 49
Figure 11: Global honey value and value forecast, 2003?13 ($m, nominal prices) 53
Figure 12: Global honey volume and volume forecast, 2003?13 (kg, million) 55
Figure 13: Global honey company share (top five companies), by value, 2007?08 (%) 58
Figure 14: Global honey distribution channels, by value, 2007?08 (%) 60
Figure 15: Global jams & preserves value and value forecast, 2003?13 ($m, nominal prices) 65
Figure 16: Global jams & preserves category growth comparison, by value, 2003?13 65
Figure 17: Global jams & preserves volume and volume forecast, 2003?13 (kg, million) 68
Figure 18: Global jams & preserves category growth comparison, by volume, 2003?13 68
Figure 19: Global jams & preserves company share (top five companies), by value, 2007?08 (%) 71
Figure 20: Global jams & preserves distribution channels, by value, 2007?08 (%) 73
Figure 21: Global nut-based spreads value and value forecast, 2003?13 ($m, nominal prices) 77
Figure 22: Global nut-based spreads volume and volume forecast, 2003?13 (kg, million) 79
Figure 23: Global nut-based spreads company share (top five companies), by value, 2007?08 (%) 82
Figure 24: Global nut-based spreads distribution channels, by value, 2007?08 (%) 84
Figure 25: Global savory spreads value and value forecast, 2003?13 ($m, nominal prices) 88
Figure 26: Global savory spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 27: Global savory spreads company share (top five companies), by value, 2007?08 (%) 93
Figure 28: Global savory spreads distribution channels, by value, 2007?08 (%) 95
Figure 29: Annual data review process 99

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Global spreads value (region-wise), 2003?08 ($m, nominal prices) 21
Table 4: Global spreads value (region-wise) forecast, 2008–13 ($m, nominal prices) 21
Table 5: Global spreads volume (region-wise), 2003?08 (kg, million) 22
Table 6: Global spreads volume (region-wise) forecast, 2008–13 (kg, million) 22
Table 7: Global spreads value, 2003?08 ($m, nominal prices) 23
Table 8: Global spreads value forecast, 2008?13 ($m, nominal prices) 24
Table 9: Global spreads volume, 2003?08 (kg, million) 26
Table 10: Global spreads volume forecast, 2008?13 (kg, million) 27
Table 11: Global spreads company share (top 20 companies) by value, 2007?08 (%) 29
Table 12: Global spreads value, by company, 2007?08 ($m, nominal prices) 30
Table 13: Global spreads distribution channels, by value, 2007?08 (%) 32
Table 14: Global spreads value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 15: Global spreads expenditure per capita, 2003?08 ($, nominal prices) 34
Table 16: Global spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 17: Global spreads consumption per capita, 2003?08 (kg) 35
Table 18: Global spreads forecast consumption per capita, 2008?13 (kg) 36
Table 19: Kraft Foods Inc. key facts 37
Table 20: Unilever key facts 39
Table 21: Global chocolate spreads value, 2003?08 ($m, nominal prices) 41
Table 22: Global chocolate spreads value forecast, 2008?13 ($m, nominal prices) 42
Table 23: Global chocolate spreads volume, 2003?08 (kg, million) 43
Table 24: Global chocolate spreads volume forecast, 2008?13 (kg, million) 44
Table 25: Global chocolate spreads company share (top 20 companies) by value, 2007?08 (%) 45
Table 26: Global chocolate spreads value, by company, 2007?08 ($m, nominal prices) 46
Table 27: Global chocolate spreads distribution channels, by value, 2007?08 (%) 48
Table 28: Global chocolate spreads value, by distribution channel, 2007?08 ($m, nominal prices) 48
Table 29: Global chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 50
Table 30: Global chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 50
Table 31: Global chocolate spreads consumption per capita, 2003?08 (kg) 51
Table 32: Global chocolate spreads forecast consumption per capita, 2008?13 (kg) 51
Table 33: Global honey value, 2003?08 ($m, nominal prices) 52
Table 34: Global honey value forecast, 2008?13 ($m, nominal prices) 53
Table 35: Global honey volume, 2003?08 (kg, million) 54
Table 36: Global honey volume forecast, 2008?13 (kg, million) 55
Table 37: Global honey company share (top 20 companies) by value, 2007?08 (%) 56
Table 38: Global honey value, by company, 2007?08 ($m, nominal prices) 57
Table 39: Global honey distribution channels, by value, 2007?08 (%) 59
Table 40: Global honey value, by distribution channel, 2007?08 ($m, nominal prices) 59
Table 41: Global honey expenditure per capita, 2003?08 ($, nominal prices) 61
Table 42: Global honey forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 43: Global honey consumption per capita, 2003?08 (kg) 62
Table 44: Global honey forecast consumption per capita, 2008?13 (kg) 62
Table 45: Global jams & preserves value, 2003?08 ($m, nominal prices) 63
Table 46: Global jams & preserves value forecast, 2008?13 ($m, nominal prices) 64
Table 47: Global jams & preserves volume, 2003?08 (kg, million) 66
Table 48: Global jams & preserves volume forecast, 2008?13 (kg, million) 67
Table 49: Global jams & preserves company share (top 20 companies) by value, 2007?08 (%) 69
Table 50: Global jams & preserves value, by company, 2007?08 ($m, nominal prices) 70
Table 51: Global jams & preserves distribution channels, by value, 2007?08 (%) 72
Table 52: Global jams & preserves value, by distribution channel, 2007?08 ($m, nominal prices) 72
Table 53: Global jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 74
Table 54: Global jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 55: Global jams & preserves consumption per capita, 2003?08 (kg) 75
Table 56: Global jams & preserves forecast consumption per capita, 2008?13 (kg) 75
Table 57: Global nut-based spreads value, 2003?08 ($m, nominal prices) 76
Table 58: Global nut-based spreads value forecast, 2008?13 ($m, nominal prices) 77
Table 59: Global nut-based spreads volume, 2003?08 (kg, million) 78
Table 60: Global nut-based spreads volume forecast, 2008?13 (kg, million) 79
Table 61: Global nut-based spreads company share (top 20 companies) by value, 2007?08 (%) 80
Table 62: Global nut-based spreads value, by company, 2007?08 ($m, nominal prices) 81
Table 63: Global nut-based spreads distribution channels, by value, 2007?08 (%) 83
Table 64: Global nut-based spreads value, by distribution channel, 2007?08 ($m, nominal prices) 83
Table 65: Global nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 85
Table 66: Global nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 67: Global nut-based spreads consumption per capita, 2003?08 (kg) 86
Table 68: Global nut-based spreads forecast consumption per capita, 2008?13 (kg) 86
Table 69: Global savory spreads value, 2003?08 ($m, nominal prices) 87
Table 70: Global savory spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 71: Global savory spreads volume, 2003?08 (kg, million) 89
Table 72: Global savory spreads volume forecast, 2008?13 (kg, million) 90
Table 73: Global savory spreads company share (top 20 companies) by value, 2007?08 (%) 91
Table 74: Global savory spreads value, by company, 2007?08 ($m, nominal prices) 92
Table 75: Global savory spreads distribution channels, by value, 2007?08 (%) 94
Table 76: Global savory spreads value, by distribution channel, 2007?08 ($m, nominal prices) 94
Table 77: Global savory spreads expenditure per capita, 2003?08 ($, nominal prices) 96
Table 78: Global savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 79: Global savory spreads consumption per capita, 2003?08 (kg) 97
Table 80: Global savory spreads forecast consumption per capita, 2008?13 (kg) 97