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Haircare in Nigeria to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in Nigeria. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents.

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

*Includes company and brand share data by categories.

Highlights

The market for Haircare in Nigeria increased between 2001-2006, growing at an average annual rate of 15.2%.

The leading company in the market in 2006 was L'Oreal S.A. The second-largest player was Procter & Gamble with Unilever in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets.

*Understand consumers' consumption and expenditure patterns.

*Understand the future direction of the market with reliable historical data and full five year forecasting.

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 26
Value Analysis, US$ 2001-2006 29
Value Analysis, US$ 2006-2011 30
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 34
Company and Brand Share Analysis 37
Distribution 41
Expenditure & consumption per capita 43
Chapter 4 LEADING COMPANY PROFILES 47
L'Oreal S.A 47
The Procter & Gamble Company 49
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 60
Distribution 63
Expenditure & consumption per capita 65
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 74
Volume Analysis, 2006-2011 75
Company and Brand Share Analysis 78
Distribution 81
Expenditure & consumption per capita 83
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 87
Value Analysis, 2001-2006 87
Value Analysis, 2006-2011 88
Value Analysis, US$ 2001-2006 90
Value Analysis, US$ 2006-2011 90
Volume Analysis, 2001-2006 92
Volume Analysis, 2006-2011 93
Company and Brand Share Analysis 96
Distribution 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 104
Value Analysis, 2001-2006 104
Value Analysis, 2006-2011 105
Value Analysis, US$ 2001-2006 107
Value Analysis, US$ 2006-2011 108
Volume Analysis, 2001-2006 110
Volume Analysis, 2006-2011 111
Company and Brand Share Analysis 114
Distribution 117
Expenditure & consumption per capita 119
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 125
Value Analysis, 2001-2006 125
Value Analysis, 2006-2011 126
Value Analysis, US$ 2001-2006 128
Value Analysis, US$ 2006-2011 129
Volume Analysis, 2001-2006 131
Volume Analysis, 2006-2011 133
Company and Brand Share Analysis 136
Distribution 139
Expenditure & consumption per capita 141
Chapter 10 COUNTRY COMPARISON 147
Value 147
Volume 152
Market Share 157
Chapter 11 NIGERIA SOCIOECONOMIC PROFILE 158
Country Overview 158
Key Facts 159
Political Overview 161
Nigeria Economic Overview 162
Chapter 12 NIGERIA MACROECONOMIC PROFILE 163
Macroeconomic Indicators 163
Chapter 13 RESEARCH METHODOLOGY 168
Methodology overview 168
Secondary research 169
Market modelling 170
Primary research 171
Data finalisation 171
Ongoing research 172
Chapter 14 APPENDIX 173
Future readings 173
How to contact experts in your industry 173


LIST OF FIGURES
Figure 1: Nigeria Hair care value & value forecast, 2001-2011 (NIN m, nominal prices) 28
Figure 2: Nigeria Hair care category growth comparison, by value, 2001-2011 31
Figure 3: Nigeria Hair care volume & volume forecast, 2001-2011 (Units m) 35
Figure 4: Nigeria Hair care category growth comparison, by volume, 2001-2011 36
Figure 5: Nigeria Hair care company share, by value, 2005-2006 (%) 39
Figure 6: Nigeria Hair care distribution channels, by value, 2005-2006(NIN m, nominal prices) 42
Figure 7: Nigeria Conditioner value & value forecast, 2001-2011 (NIN m, nominal prices) 53
Figure 8: Nigeria Conditioner category growth comparison, by value, 2001-2011 55
Figure 9: Nigeria Conditioner volume & volume forecast, 2001-2011 (Units m) 58
Figure 10: Nigeria Conditioner category growth comparison, by volume, 2001-2011 59
Figure 11: Nigeria Conditioner company share, by value, 2005-2006 (%) 61
Figure 12: Nigeria Conditioner distribution channels, by value, 2005-2006(NIN m, nominal prices) 64
Figure 13: Nigeria Shampoo value & value forecast, 2001-2011 (NIN m, nominal prices) 70
Figure 14: Nigeria Shampoo category growth comparison, by value, 2001-2011 73
Figure 15: Nigeria Shampoo volume & volume forecast, 2001-2011 (Units m) 76
Figure 16: Nigeria Shampoo category growth comparison, by volume, 2001-2011 77
Figure 17: Nigeria Shampoo company share, by value, 2005-2006 (%) 79
Figure 18: Nigeria Shampoo distribution channels, by value, 2005-2006(NIN m, nominal prices) 82
Figure 19: Nigeria Perms & Relaxers value & value forecast, 2001-2011 (NIN m, nominal prices) 89
Figure 20: Nigeria Perms & Relaxers category growth comparison, by value, 2001-2011 91
Figure 21: Nigeria Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 94
Figure 22: Nigeria Perms & relaxers category growth comparison, by volume, 2001-2011 95
Figure 23: Nigeria Perms & relaxers company share, by value, 2005-2006 (%) 97
Figure 24: Nigeria Perms & Relaxers distribution channels, by value, 2005-2006(NIN m, nominal prices) 100
Figure 25: Nigeria Styling agents value & value forecast, 2001-2011 (NIN m, nominal prices) 106
Figure 26: Nigeria Styling agents category growth comparison, by value, 2001-2011 109
Figure 27: Nigeria Styling agents volume & volume forecast, 2001-2011 (Units m) 112
Figure 28: Nigeria Styling agents category growth comparison, by volume, 2001-2011 113
Figure 29: Nigeria Styling agents company share, by value, 2005-2006 (%) 115
Figure 30: Nigeria Styling agents distribution channels, by value, 2005-2006(NIN m, nominal prices) 118
Figure 31: Nigeria Hair colorants value & value forecast, 2001-2011 (NIN m, nominal prices) 127
Figure 32: Nigeria Hair colorants category growth comparison, by value, 2001-2011 130
Figure 33: Nigeria Hair colorants volume & volume forecast, 2001-2011 (Units m) 134
Figure 34: Nigeria Hair colorants category growth comparison, by volume, 2001-2011 135
Figure 35: Nigeria Hair colorants company share, by value, 2005-2006 (%) 137
Figure 36: Nigeria Hair colorants distribution channels, by value, 2005-2006(NIN m, nominal prices) 140
Figure 37: Global Haircare market split (value terms, 2006) – Top 5 countries 148
Figure 38: Global Haircare market value, 2001 – 2006 (Top 5 countries) 151
Figure 39: Global Haircare market split (volume terms, 2006) – Top 5 countries 153
Figure 40: Global Haircare market volume, 2001 – 2006 (Top 5 countries) 156
Figure 41: Map of Nigeria 160
Figure 42: Annual data review process 169


LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Nigeria Haircare value, 2001-2006 (NiN m, nominal prices) 25
Table 4: Nigeria Haircare value forecast, 2006-2011 (NiN m, nominal prices) 27
Table 5: Nigeria Haircare value, 2001-2006 (US$ m nominal prices) 29
Table 6: Nigeria Haircare value forecast, 2006-2011 (US$ m nominal prices) 30
Table 7: Nigeria Haircare volume, 2001-2006 (Units m) 33
Table 8: Nigeria Haircare volume forecast, 2006-2011 (Units m) 34
Table 9: Nigeria Haircare brand share, by value, 2005-2006 (%) 37
Table 10: Nigeria Haircare value, by brand 2005-2006 (NiN m nominal prices) 38
Table 11: Nigeria Haircare company share by value, 2005-2006 (%) 40
Table 12: Nigeria Haircare value, by company, 2005-2006 (NiN m nominal prices) 40
Table 13: Nigeria Haircare distribution channels, by value, 2005-2006 (%) 41
Table 14: Nigeria Haircare value, by distribution channel, 2005-2006 (NiN m nominal prices) 41
Table 15: Nigeria Haircare expenditure per capita, 2001-2006 (NiN, nominal prices) 43
Table 16: Nigeria Haircare forecast expenditure per capita, 2006-2011 (NiN, nominal prices) 44
Table 17: Nigeria Haircare expenditure per capita, 2001-2006 (US$ nominal prices) 44
Table 18: Nigeria Haircare forecast expenditure per capita, 2006-2011 (US$ nominal prices) 45
Table 19: Nigeria Haircare consumption per capita, 2001-2006 (Units) 45
Table 20: Nigeria Haircare forecast consumption per capita, 2006-2011 (Units) 46
Table 21: L'Oreal S.A Key Facts 47
Table 22: The Procter & Gamble Company Key Facts 49
Table 23: Nigeria Conditioner value, 2001-2006 (NiN m, nominal prices) 51
Table 24: Nigeria Conditioner value forecast, 2006-2011 (NiN m, nominal prices) 52
Table 25: Nigeria Conditioner value, 2001-2006 (US$ m nominal prices) 54
Table 26: Nigeria Conditioner value forecast, 2006-2011 (US$ m nominal prices) 54
Table 27: Nigeria Conditioner volume, 2001-2006 (Units m) 56
Table 28: Nigeria Conditioner volume forecast, 2006-2011 (Units m) 57
Table 29: Nigeria Conditioner brand share, by value, 2005-2006 (%) 60
Table 30: Nigeria Conditioner value, by brand 2005-2006 (NiN m nominal prices) 60
Table 31: Nigeria Conditioner company share by value, 2005-2006 (%) 62
Table 32: Nigeria Conditioner value, by company, 2005-2006 (NiN m nominal prices) 62
Table 33: Nigeria Conditioner distribution channels, by value, 2005-2006 (%) 63
Table 34: Nigeria Conditioner value, by distribution channel, 2005-2006 (NiN m nominal prices) 63
Table 35: Nigeria Conditioner expenditure per capita, 2001-2006 (NiN, nominal prices) 65
Table 36: Nigeria Conditioner forecast expenditure per capita, 2006-2011 (NiN, nominal prices) 65
Table 37: Nigeria Conditioner expenditure per capita, 2001-2006 (US$ nominal prices) 66
Table 38: Nigeria Conditioner forecast expenditure per capita, 2006-2011 (US$ nominal prices) 66
Table 39: Nigeria Conditioner consumption per capita, 2001-2006 (Units) 67
Table 40: Nigeria Conditioner forecast consumption per capita, 2006-2011 (Units) 67
Table 41: Nigeria Shampoo value, 2001-2006 (NiN m, nominal prices) 68
Table 42: Nigeria Shampoo value forecast, 2006-2011 (NiN m, nominal prices) 69
Table 43: Nigeria Shampoo value, 2001-2006 (US$ m nominal prices) 71
Table 44: Nigeria Shampoo value forecast, 2006-2011 (US$ m nominal prices) 72
Table 45: Nigeria Shampoo volume, 2001-2006 (Units m) 74
Table 46: Nigeria Shampoo volume forecast, 2006-2011 (Units m) 75
Table 47: Nigeria Shampoo brand share, by value, 2005-2006 (%) 78
Table 48: Nigeria Shampoo value, by brand 2005-2006 (NiN m nominal prices) 78
Table 49: Nigeria Shampoo company share by value, 2005-2006 (%) 80
Table 50: Nigeria Shampoo value, by company, 2005-2006 (NiN m nominal prices) 80
Table 51: Nigeria Shampoo distribution channels, by value, 2005-2006 (%) 81
Table 52: Nigeria Shampoo value, by distribution channel, 2005-2006 (NiN m nominal prices) 81
Table 53: Nigeria Shampoo expenditure per capita, 2001-2006 (NiN, nominal prices) 83
Table 54: Nigeria Shampoo forecast expenditure per capita, 2006-2011 (NiN, nominal prices) 84
Table 55: Nigeria Shampoo expenditure per capita, 2001-2006 (US$ nominal prices) 84
Table 56: Nigeria Shampoo forecast expenditure per capita, 2006-2011 (US$ nominal prices) 85
Table 57: Nigeria Shampoo consumption per capita, 2001-2006 (Units) 85
Table 58: Nigeria Shampoo forecast consumption per capita, 2006-2011 (Units) 86
Table 59: Nigeria Perms & relaxers value, 2001-2006 (NiN m, nominal prices) 87
Table 60: Nigeria Perms & relaxers value forecast, 2006-2011 (NiN m, nominal prices) 88
Table 61: Nigeria Perms & relaxers value, 2001-2006 (US$ m nominal prices) 90
Table 62: Nigeria Perms & relaxers value forecast, 2006-2011 (US$ m nominal prices) 90
Table 63: Nigeria Perms & relaxers volume, 2001-2006 (Units m) 92
Table 64: Nigeria Perms & relaxers volume forecast, 2006-2011 (Units m) 93
Table 65: Nigeria Perms & relaxers brand share, by value, 2005-2006 (%) 96
Table 66: Nigeria Perms & relaxers value, by brand 2005-2006 (NiN m nominal prices) 96
Table 67: Nigeria Perms & relaxers company share by value, 2005-2006 (%) 98
Table 68: Nigeria Perms & relaxers value, by company, 2005-2006 (NiN m nominal prices) 98
Table 69: Nigeria Perms & relaxers distribution channels, by value, 2005-2006 (%) 99
Table 70: Nigeria Perms & relaxers value, by distribution channel, 2005-2006 (NiN m nominal prices) 99
Table 71: Nigeria Perms & relaxers expenditure per capita, 2001-2006 (NiN, nominal prices) 101
Table 72: Nigeria Perms & relaxers forecast expenditure per capita, 2006-2011 (NiN, nominal prices) 101
Table 73: Nigeria Perms & relaxers expenditure per capita, 2001-2006 (US$ nominal prices) 102
Table 74: Nigeria Perms & relaxers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 102
Table 75: Nigeria Perms & relaxers consumption per capita, 2001-2006 (Units) 103
Table 76: Nigeria Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 103
Table 77: Nigeria Styling agents value, 2001-2006 (NiN m, nominal prices) 104
Table 78: Nigeria Styling agents value forecast, 2006-2011 (NiN m, nominal prices) 105
Table 79: Nigeria Styling agents value, 2001-2006 (US$ m nominal prices) 107
Table 80: Nigeria Styling agents value forecast, 2006-2011 (US$ m nominal prices) 108
Table 81: Nigeria Styling agents volume, 2001-2006 (Units m) 110
Table 82: Nigeria Styling agents volume forecast, 2006-2011 (Units m) 111
Table 83: Nigeria Styling agents brand share, by value, 2005-2006 (%) 114
Table 84: Nigeria Styling agents value, by brand 2005-2006 (NiN m nominal prices) 114
Table 85: Nigeria Styling agents company share by value, 2005-2006 (%) 116
Table 86: Nigeria Styling agents value, by company, 2005-2006 (NiN m nominal prices) 116
Table 87: Nigeria Styling agents distribution channels, by value, 2005-2006 (%) 117
Table 88: Nigeria Styling agents value, by distribution channel, 2005-2006 (NiN m nominal prices) 117
Table 89: Nigeria Styling agents expenditure per capita, 2001-2006 (NiN, nominal prices) 119
Table 90: Nigeria Styling agents forecast expenditure per capita, 2006-2011 (NiN, nominal prices) 120
Table 91: Nigeria Styling agents expenditure per capita, 2001-2006 (US$ nominal prices) 121
Table 92: Nigeria Styling agents forecast expenditure per capita, 2006-2011 (US$ nominal prices) 122
Table 93: Nigeria Styling agents consumption per capita, 2001-2006 (Units) 123
Table 94: Nigeria Styling agents forecast consumption per capita, 2006-2011 (Units) 124
Table 95: Nigeria Hair colorants value, 2001-2006 (NiN m, nominal prices) 125
Table 96: Nigeria Hair colorants value forecast, 2006-2011 (NiN m, nominal prices) 126
Table 97: Nigeria Hair colorants value, 2001-2006 (US$ m nominal prices) 128
Table 98: Nigeria Hair colorants value forecast, 2006-2011 (US$ m nominal prices) 129
Table 99: Nigeria Hair colorants volume, 2001-2006 (Units m) 132
Table 100: Nigeria Hair colorants volume forecast, 2006-2011 (Units m) 133
Table 101: Nigeria Hair colorants brand share, by value, 2005-2006 (%) 136
Table 102: Nigeria Hair colorants value, by brand 2005-2006 (NiN m nominal prices) 136
Table 103: Nigeria Hair colorants company share by value, 2005-2006 (%) 138
Table 104: Nigeria Hair colorants value, by company, 2005-2006 (NiN m nominal prices) 138
Table 105: Nigeria Hair colorants distribution channels, by value, 2005-2006 (%) 139
Table 106: Nigeria Hair colorants value, by distribution channel, 2005-2006 (NiN m nominal prices) 139
Table 107: Nigeria Hair colorants expenditure per capita, 2001-2006 (NiN, nominal prices) 141
Table 108: Nigeria Hair colorants forecast expenditure per capita, 2006-2011 (NiN, nominal prices) 142
Table 109: Nigeria Hair colorants expenditure per capita, 2001-2006 (US$ nominal prices) 143
Table 110: Nigeria Hair colorants forecast expenditure per capita, 2006-2011 (US$ nominal prices) 144
Table 111: Nigeria Hair colorants consumption per capita, 2001-2006 (Units) 145
Table 112: Nigeria Hair colorants forecast consumption per capita, 2006-2011 (Units) 146
Table 113: Global Haircare market value, 2006 147
Table 114: Global Haircare market split (value terms (US$ m), 2006) – Top 5 countries 150
Table 115: Global Haircare market volume, 2006 152
Table 116: Global Haircare market split (volume terms, 2006) – Top 5 countries 155
Table 117: Leading players - Top 5 countries 157
Table 118: Nigeria Key Facts 159
Table 119: Nigeria population, by age group, 2000-2005 (millions) 163
Table 120: Nigeria population forecast, by age group, 2005-2010 (millions) 164
Table 121: Nigeria population, by gender, 2000-2005 (millions) 164
Table 122: Nigeria population forecast, by gender, 2005-2010 (millions) 165
Table 123: Nigeria real GDP, 2000-2005 (NiN bn, 2005 prices) 165
Table 124: Nigeria real GDP forecast, 2005-2010 (NiN bn, 2005 prices) 165
Table 125: Nigeria nominal GDP, 2000-2005 (NiN bn, nominal prices) 166
Table 126: Nigeria real GDP, 2000-2005 (US$ bn, 2005 prices) 166
Table 127: Nigeria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 166
Table 128: Nigeria consumer price index, 2000-2005 (2000=100) 167
Table 129: Nigeria consumer price index, 2005-2010 (2000=100) 167
Table 130: Nigeria exchange rate, 2000-2005 167