Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 OVERVIEW 21
Value Analysis 21
Volume Analysis 23
Chapter 4 WESTERN EUROPE HAIRCARE - MARKET OVERVIEW 25
Value Analysis, 2002?2007 25
Value Analysis, 2007?2012 26
Volume Analysis, 2002?2007 28
Volume Analysis, 2007?2012 29
Company Share Analysis 31
Distribution Analysis 34
Chapter 5 LEADING COMPANY PROFILES 36
L'Oreal S.A 36
Procter & Gamble Company, The 39
Chapter 6 CATEGORY ANALYSIS - CONDITIONER 42
Value Analysis, 2002?2007 42
Value Analysis, 2007?2012 43
Volume Analysis, 2002?2007 45
Volume Analysis, 2007?2012 46
Company Share Analysis 48
Distribution Analysis 51
Chapter 7 CATEGORY ANALYSIS - SHAMPOO 53
Value Analysis, 2002?2007 53
Value Analysis, 2007?2012 54
Volume Analysis, 2002?2007 56
Volume Analysis, 2007?2012 57
Company Share Analysis 59
Distribution Analysis 62
Chapter 8 CATEGORY ANALYSIS - PERMS & RELAXERS 64
Value Analysis, 2002?2007 64
Value Analysis, 2007?2012 65
Volume Analysis, 2002?2007 67
Volume Analysis, 2007?2012 68
Company Share Analysis 70
Distribution Analysis 73
Chapter 9 CATEGORY ANALYSIS - STYLING AGENTS 75
Value Analysis, 2002?2007 75
Value Analysis, 2007?2012 76
Volume Analysis, 2002?2007 79
Volume Analysis, 2007?2012 80
Company Share Analysis 82
Distribution Analysis 85
Chapter 10 CATEGORY ANALYSIS - HAIR COLORANTS 87
Value Analysis, 2002?2007 87
Value Analysis, 2007?2012 88
Volume Analysis, 2002?2007 91
Volume Analysis, 2007?2012 92
Company Share Analysis 95
Distribution Analysis 98
Chapter 11 RESEARCH METHODOLOGY 100
Methodology overview 100
Secondary research 101
Market modeling 102
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 12 APPENDIX 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105

LIST OF FIGURES
Figure 1: Western Europe Haircare value & value forecast, 2002?2012 (US$ m, nominal prices) 27
Figure 2: Western Europe Haircare category growth comparison, by value, 2002?2012 27
Figure 3: Western Europe Haircare volume & volume forecast, 2002?2012 (Units m) 30
Figure 4: Western Europe Haircare category growth comparison, by volume, 2002?2012 30
Figure 5: Western Europe Haircare company share (Top 5 Companies), by value, 2006?2007 (%) 33
Figure 6: Western Europe Haircare distribution channels, by value, 2006?2007(%) 35
Figure 7: Western Europe Conditioner value & value forecast, 2002?2012 (US$ m, nominal prices) 44
Figure 8: Western Europe Conditioner category growth comparison, by value, 2002?2012 44
Figure 9: Western Europe Conditioner volume & volume forecast, 2002?2012 (Units m) 47
Figure 10: Western Europe Conditioner category growth comparison, by volume, 2002?2012 47
Figure 11: Western Europe Conditioner company share (Top 5 Companies), by value, 2006?2007 (%) 50
Figure 12: Western Europe Conditioner distribution channels, by value, 2006?2007(%) 52
Figure 13: Western Europe Shampoo value & value forecast, 2002?2012 (US$ m, nominal prices) 55
Figure 14: Western Europe Shampoo category growth comparison, by value, 2002?2012 55
Figure 15: Western Europe Shampoo volume & volume forecast, 2002?2012 (Units m) 58
Figure 16: Western Europe Shampoo category growth comparison, by volume, 2002?2012 58
Figure 17: Western Europe Shampoo company share (Top 5 Companies), by value, 2006?2007 (%) 61
Figure 18: Western Europe Shampoo distribution channels, by value, 2006?2007(%) 63
Figure 19: Western Europe Perms & relaxers value & value forecast, 2002?2012 (US$ m, nominal prices) 66
Figure 20: Western Europe Perms & relaxers category growth comparison, by value, 2002?2012 66
Figure 21: Western Europe Perms & relaxers volume & volume forecast, 2002?2012 (Units m) 69
Figure 22: Western Europe Perms & relaxers category growth comparison, by volume, 2002?2012 69
Figure 23: Western Europe Perms & relaxers company share (Top 5 Companies), by value, 2006?2007 (%) 72
Figure 24: Western Europe Perms & relaxers distribution channels, by value, 2006?2007(%) 74
Figure 25: Western Europe Styling agents value & value forecast, 2002?2012 (US$ m, nominal prices) 77
Figure 26: Western Europe Styling agents category growth comparison, by value, 2002?2012 78
Figure 27: Western Europe Styling agents volume & volume forecast, 2002?2012 (Units m) 81
Figure 28: Western Europe Styling agents category growth comparison, by volume, 2002?2012 81
Figure 29: Western Europe Styling agents company share (Top 5 Companies), by value, 2006?2007 (%) 84
Figure 30: Western Europe Styling agents distribution channels, by value, 2006?2007(%) 86
Figure 31: Western Europe Hair colorants value & value forecast, 2002?2012 (US$ m, nominal prices) 89
Figure 32: Western Europe Hair colorants category growth comparison, by value, 2002?2012 90
Figure 33: Western Europe Hair colorants volume & volume forecast, 2002?2012 (Units m) 93
Figure 34: Western Europe Hair colorants category growth comparison, by volume, 2002?2012 94
Figure 35: Western Europe Hair colorants company share (Top 5 Companies), by value, 2006?2007 (%) 97
Figure 36: Western Europe Hair colorants distribution channels, by value, 2006?2007(%) 99
Figure 37: Annual data review process 101

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Western Europe Haircare value (country-wise), 2002?2007 (US$ m, nominal prices) 21
Table 4: Western Europe Haircare value (country-wise) forecast, 2007?2012 (US$ m, nominal prices) 22
Table 5: Western Europe Haircare volume (country-wise), 2002?2007 (Units m) 23
Table 6: Western Europe Haircare volume (country-wise) forecast, 2007?2012 (Units m) 24
Table 7: Western Europe Haircare value, 2002?2007 (US$ m, nominal prices) 25
Table 8: Western Europe Haircare value forecast, 2007?2012 (US$ m, nominal prices) 26
Table 9: Western Europe Haircare volume, 2002?2007 (Units m) 28
Table 10: Western Europe Haircare volume forecast, 2007?2012 (Units m) 29
Table 11: Western Europe Haircare company share (Top 20 Companies) by value, 2006?2007 (%) 31
Table 12: Western Europe Haircare value, by company, 2006?2007 (US$ m nominal prices) 32
Table 13: Western Europe Haircare distribution channels, by value, 2006?2007 (%) 34
Table 14: Western Europe Haircare value, by distribution channel, 2006?2007 (US$ m nominal prices) 34
Table 15: L'Oreal S.A Key Facts 36
Table 16: Procter & Gamble Company, The Key Facts 39
Table 17: Western Europe Conditioner value, 2002?2007 (US$ m, nominal prices) 42
Table 18: Western Europe Conditioner value forecast, 2007?2012 (US$ m, nominal prices) 43
Table 19: Western Europe Conditioner volume, 2002?2007 (Units m) 45
Table 20: Western Europe Conditioner volume forecast, 2007?2012 (Units m) 46
Table 21: Western Europe Conditioner company share (Top 20 Companies) by value, 2006?2007 (%) 48
Table 22: Western Europe Conditioner value, by company, 2006?2007 (US$ m nominal prices) 49
Table 23: Western Europe Conditioner distribution channels, by value, 2006?2007 (%) 51
Table 24: Western Europe Conditioner value, by distribution channel, 2006?2007 (US$ m nominal prices) 51
Table 25: Western Europe Shampoo value, 2002?2007 (US$ m, nominal prices) 53
Table 26: Western Europe Shampoo value forecast, 2007?2012 (US$ m, nominal prices) 54
Table 27: Western Europe Shampoo volume, 2002?2007 (Units m) 56
Table 28: Western Europe Shampoo volume forecast, 2007?2012 (Units m) 57
Table 29: Western Europe Shampoo company share (Top 20 Companies) by value, 2006?2007 (%) 59
Table 30: Western Europe Shampoo value, by company, 2006?2007 (US$ m nominal prices) 60
Table 31: Western Europe Shampoo distribution channels, by value, 2006?2007 (%) 62
Table 32: Western Europe Shampoo value, by distribution channel, 2006?2007 (US$ m nominal prices) 62
Table 33: Western Europe Perms & relaxers value, 2002?2007 (US$ m, nominal prices) 64
Table 34: Western Europe Perms & relaxers value forecast, 2007?2012 (US$ m, nominal prices) 65
Table 35: Western Europe Perms & relaxers volume, 2002?2007 (Units m) 67
Table 36: Western Europe Perms & relaxers volume forecast, 2007?2012 (Units m) 68
Table 37: Western Europe Perms & relaxers company share by value, 2006?2007 (%) 70
Table 38: Western Europe Perms & relaxers value, by company, 2006?2007 (US$ m nominal prices) 71
Table 39: Western Europe Perms & relaxers distribution channels, by value, 2006?2007 (%) 73
Table 40: Western Europe Perms & relaxers value, by distribution channel, 2006?2007 (US$ m nominal prices) 73
Table 41: Western Europe Styling agents value, 2002?2007 (US$ m, nominal prices) 75
Table 42: Western Europe Styling agents value forecast, 2007?2012 (US$ m, nominal prices) 76
Table 43: Western Europe Styling agents volume, 2002?2007 (Units m) 79
Table 44: Western Europe Styling agents volume forecast, 2007?2012 (Units m) 80
Table 45: Western Europe Styling agents company share (Top 20 Companies) by value, 2006?2007 (%) 82
Table 46: Western Europe Styling agents value, by company, 2006?2007 (US$ m nominal prices) 83
Table 47: Western Europe Styling agents distribution channels, by value, 2006?2007 (%) 85
Table 48: Western Europe Styling agents value, by distribution channel, 2006?2007 (US$ m nominal prices) 85
Table 49: Western Europe Hair colorants value, 2002?2007 (US$ m, nominal prices) 87
Table 50: Western Europe Hair colorants value forecast, 2007?2012 (US$ m, nominal prices) 88
Table 51: Western Europe Hair colorants volume, 2002?2007 (Units m) 91
Table 52: Western Europe Hair colorants volume forecast, 2007?2012 (Units m) 92
Table 53: Western Europe Hair colorants company share by value, 2006?2007 (%) 95
Table 54: Western Europe Hair colorants value, by company, 2006?2007 (US$ m nominal prices) 96
Table 55: Western Europe Hair colorants distribution channels, by value, 2006?2007 (%) 98
Table 56: Western Europe Hair colorants value, by distribution channel, 2006?2007 (US$ m nominal prices) 98