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Hot Drinks in Hungary to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Hot Drinks in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 3 categories: Coffee, Tea and Other hot drinks.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by categories.


  • Highlights

    The market for Hot Drinks in Hungary increased between 2001-2006, growing at an average annual rate of 5.6%.

    The leading company in the market in 2006 was Sara Lee Corporation. The second-largest player was Nestle S.A. with Tchibo Holding AG in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Hot Drinks markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.

  • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary market level - Hot Drinks 2
    Summary category level - Coffee 3
    Summary category level - Tea 4
    Summary category level - Other Hot Drinks 5
    Chapter 2 INTRODUCTION 6
    What is this report about? 6
    How to use this report 6
    Market Definition 7
    Chapter 3 HUNGARY HOT DRINKS - MARKET OVERVIEW 19
    Value Analysis, 2001-2006 19
    Value Analysis, 2006-2011 20
    Value Analysis, US$ 2001-2006 22
    Value Analysis, US$ 2006-2011 23
    Volume Analysis, 2001-2006 25
    Volume Analysis, 2006-2011 26
    Company and Brand Share Analysis 29
    Expenditure & consumption per head 33
    Chapter 4 LEADING COMPANY PROFILES 36
    Sara Lee Corporation 36
    Nestle S.A. 38
    Chapter 5 CATEGORY ANALYSIS - COFFEE 41
    Value Analysis, 2001-2006 41
    Value Analysis, 2006-2011 42
    Value Analysis, US$ 2001-2006 44
    Value Analysis, US$ 2006-2011 45
    Volume Analysis, 2001-2006 47
    Volume Analysis, 2006-2011 48
    Company and Brand Share Analysis 51
    Expenditure & consumption per head 54
    Chapter 6 CATEGORY ANALYSIS - TEA 57
    Value Analysis, 2001-2006 57
    Value Analysis, 2006-2011 58
    Value Analysis, US$ 2001-2006 60
    Value Analysis, US$ 2006-2011 61
    Volume Analysis, 2001-2006 63
    Volume Analysis, 2006-2011 64
    Company and Brand Share Analysis 67
    Expenditure & consumption per head 70
    Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 73
    Value Analysis, 2001-2006 73
    Value Analysis, 2006-2011 74
    Value Analysis, US$ 2001-2006 76
    Value Analysis, US$ 2006-2011 77
    Volume Analysis, 2001-2006 79
    Volume Analysis, 2006-2011 80
    Company and Brand Share Analysis 83
    Expenditure & consumption per head 86
    Chapter 8 COUNTRY COMPARISON 89
    Value 89
    Volume 93
    Market Share 96
    Chapter 9 NEW PRODUCT DEVELOPMENT 97
    Product launches over time 97
    Recent product launches 101
    Chapter 10 HUNGARY SOCIOECONOMIC PROFILE 102
    Country Overview 102
    Key Facts 103
    Political Overview 104
    Hungary Economic Overview 105
    Chapter 11 HUNGARY MACROECONOMIC PROFILE 106
    Macroeconomic Indicators 106
    Chapter 12 RESEARCH METHODOLOGY 111
    Methodology overview 111
    Secondary research 112
    Market modelling 113
    Primary research 114
    Data finalisation 114
    Ongoing research 115
    Chapter 13 APPENDIX 116
    Future readings 116
    How to contact experts in your industry 116


    LIST OF FIGURES
    Figure 1: Hungary Hot Drinks value & value forecast, 2001-2011 (HUF m, nominal prices) 21
    Figure 2: Hungary Hot Drinks category growth comparison, by value, 2001-2011 24
    Figure 3: Hungary Hot Drinks volume & volume forecast, 2001-2011 (Kg m) 27
    Figure 4: Hungary Hot Drinks category growth comparison, by volume, 2001-2011 28
    Figure 5: Hungary Hot Drinks company share, by value, 2005-2006 (%) 31
    Figure 6: Hungary Coffee value & value forecast, 2001-2011 (HUF m, nominal prices) 43
    Figure 7: Hungary Coffee category growth comparison, by value, 2001-2011 46
    Figure 8: Hungary Coffee volume & volume forecast, 2001-2011 (Kg m) 49
    Figure 9: Hungary Coffee category growth comparison, by volume, 2001-2011 50
    Figure 10: Hungary Coffee company share, by value, 2005-2006 (%) 52
    Figure 11: Hungary Tea value & value forecast, 2001-2011 (HUF m, nominal prices) 59
    Figure 12: Hungary Tea category growth comparison, by value, 2001-2011 62
    Figure 13: Hungary Tea volume & volume forecast, 2001-2011 (Kg m) 65
    Figure 14: Hungary Tea category growth comparison, by volume, 2001-2011 66
    Figure 15: Hungary Tea company share, by value, 2005-2006 (%) 68
    Figure 16: Hungary Other hot drinks value & value forecast, 2001-2011 (HUF m, nominal prices) 75
    Figure 17: Hungary Other hot drinks category growth comparison, by value, 2001-2011 78
    Figure 18: Hungary Other hot drinks volume & volume forecast, 2001-2011 (Kg m) 81
    Figure 19: Hungary Other hot drinks category growth comparison, by volume, 2001-2011 82
    Figure 20: Hungary Other hot drinks company share, by value, 2005-2006 (%) 84
    Figure 21: Global Hot Drinks market split (value terms, 2006) – Top 5 countries 90
    Figure 22: Global Hot Drinks market value, 2001 – 2006 (Top 5 countries) 92
    Figure 23: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 93
    Figure 24: Global Hot Drinks market volume, 2001 – 2006 (Top 5 countries) 95
    Figure 25: Map of Hungary 103
    Figure 26: Annual data review process 112


    LIST OF TABLES
    Table 1: Hot Drinks category definitions 8
    Table 2: Hungary Hot Drinks value, 2001-2006 (HUF m, nominal prices) 19
    Table 3: Hungary Hot Drinks value forecast, 2006-2011 (HUF m, nominal prices) 20
    Table 4: Hungary Hot Drinks value, 2001-2006 (US$ m nominal prices) 22
    Table 5: Hungary Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 23
    Table 6: Hungary Hot Drinks volume, 2001-2006 (Kg m) 25
    Table 7: Hungary Hot Drinks volume forecast, 2006-2011 (Kg m) 26
    Table 8: Hungary Hot Drinks brand share, by value, 2005-2006 (%) 29
    Table 9: Hungary Hot Drinks value, by brand, 2005-2006 (HUF m nominal prices) 30
    Table 10: Hungary Hot Drinks company share by value, 2005-2006 (%) 32
    Table 11: Hungary Hot Drinks value, by company, 2005-2006 (HUF m nominal prices) 32
    Table 12: Hungary Hot Drinks expenditure per head, 2001-2006 (HUF, nominal prices) 33
    Table 13: Hungary Hot Drinks forecast expenditure per head, 2006-2011 (HUF, nominal prices) 33
    Table 14: Hungary Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 34
    Table 15: Hungary Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
    Table 16: Hungary Hot Drinks consumption per head, 2001-2006 (Kg) 35
    Table 17: Hungary Hot Drinks forecast consumption per head, 2006-2011 (Kg) 35
    Table 18: Sara Lee Corporation Key Facts 36
    Table 19: Nestle S.A. Key Facts 38
    Table 20: Hungary Coffee value, 2001-2006 (HUF m, nominal prices) 41
    Table 21: Hungary Coffee value forecast, 2006-2011 (HUF m, nominal prices) 42
    Table 22: Hungary Coffee value, 2001-2006 (US$ m nominal prices) 44
    Table 23: Hungary Coffee value forecast, 2006-2011 (US$ m nominal prices) 45
    Table 24: Hungary Coffee volume, 2001-2006 (Kg m) 47
    Table 25: Hungary Coffee volume forecast, 2006-2011 (Kg m) 48
    Table 26: Hungary Coffee brand share, by value, 2005-2006 (%) 51
    Table 27: Hungary Coffee value, by brand, 2005-2006 (HUF m nominal prices) 51
    Table 28: Hungary Coffee company share by value, 2005-2006 (%) 53
    Table 29: Hungary Coffee value, by company, 2005-2006 (HUF m nominal prices) 53
    Table 30: Hungary Coffee expenditure per head, 2001-2006 (HUF, nominal prices) 54
    Table 31: Hungary Coffee forecast expenditure per head, 2006-2011 (HUF, nominal prices) 54
    Table 32: Hungary Coffee expenditure per head, 2001-2006 (US$ nominal prices) 55
    Table 33: Hungary Coffee forecast expenditure per head, 2006-2011 (US$ nominal prices) 55
    Table 34: Hungary Coffee consumption per head, 2001-2006 (Kg) 56
    Table 35: Hungary Coffee forecast consumption per head, 2006-2011 (Kg) 56
    Table 36: Hungary Tea value, 2001-2006 (HUF m, nominal prices) 57
    Table 37: Hungary Tea value forecast, 2006-2011 (HUF m, nominal prices) 58
    Table 38: Hungary Tea value, 2001-2006 (US$ m nominal prices) 60
    Table 39: Hungary Tea value forecast, 2006-2011 (US$ m nominal prices) 61
    Table 40: Hungary Tea volume, 2001-2006 (Kg m) 63
    Table 41: Hungary Tea volume forecast, 2006-2011 (Kg m) 64
    Table 42: Hungary Tea brand share, by value, 2005-2006 (%) 67
    Table 43: Hungary Tea value, by brand, 2005-2006 (HUF m nominal prices) 67
    Table 44: Hungary Tea company share by value, 2005-2006 (%) 69
    Table 45: Hungary Tea value, by company, 2005-2006 (HUF m nominal prices) 69
    Table 46: Hungary Tea expenditure per head, 2001-2006 (HUF, nominal prices) 70
    Table 47: Hungary Tea forecast expenditure per head, 2006-2011 (HUF, nominal prices) 70
    Table 48: Hungary Tea expenditure per head, 2001-2006 (US$ nominal prices) 71
    Table 49: Hungary Tea forecast expenditure per head, 2006-2011 (US$ nominal prices) 71
    Table 50: Hungary Tea consumption per head, 2001-2006 (Kg) 72
    Table 51: Hungary Tea forecast consumption per head, 2006-2011 (Kg) 72
    Table 52: Hungary Other Hot Drinks value, 2001-2006 (HUF m, nominal prices) 73
    Table 53: Hungary Other Hot Drinks value forecast, 2006-2011 (HUF m, nominal prices) 74
    Table 54: Hungary Other Hot Drinks value, 2001-2006 (US$ m nominal prices) 76
    Table 55: Hungary Other Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 77
    Table 56: Hungary Other Hot Drinks volume, 2001-2006 (Kg m) 79
    Table 57: Hungary Other Hot Drinks volume forecast, 2006-2011 (Kg m) 80
    Table 58: Hungary Other Hot Drinks brand share, by value, 2005-2006 (%) 83
    Table 59: Hungary Other Hot Drinks value, by brand, 2005-2006 (HUF m nominal prices) 83
    Table 60: Hungary Other Hot Drinks company share by value, 2005-2006 (%) 85
    Table 61: Hungary Other Hot Drinks value, by company, 2005-2006 (HUF m nominal prices) 85
    Table 62: Hungary Other Hot Drinks expenditure per head, 2001-2006 (HUF, nominal prices) 86
    Table 63: Hungary Other Hot Drinks forecast expenditure per head, 2006-2011 (HUF, nominal prices) 86
    Table 64: Hungary Other Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 87
    Table 65: Hungary Other Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 87
    Table 66: Hungary Other Hot Drinks consumption per head, 2001-2006 (Kg) 88
    Table 67: Hungary Other Hot Drinks forecast consumption per head, 2006-2011 (Kg) 88
    Table 68: Global Hot Drinks market value, 2006 89
    Table 69: Global Hot Drinks market split (value terms (US$ m), 2006) – Top 5 countries 92
    Table 70: Global Hot Drinks market volume, 2006 93
    Table 71: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 95
    Table 72: Leading players - Top 5 countries 96
    Table 73: Hungary Coffee new product launches (reports) and SKUs, by company (Top 5 companies), 2006 97
    Table 74: Hungary Tea new product launches (reports) and SKUs, by company (Top 5 companies), 2006 97
    Table 75: Hungary Coffee new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 98
    Table 76: Hungary Tea new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 98
    Table 77: Hungary Coffee new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 99
    Table 78: Hungary Tea new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 99
    Table 79: Hungary Coffee new product launches (reports), by Package tags or Claims, 2006 100
    Table 80: Hungary Tea new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 100
    Table 81: Hungary Coffee new product launches (reports) - Recent 5 launches 101
    Table 82: Hungary Tea new product launches (reports) - Recent 5 launches 101
    Table 83: Hungary Key Facts 103
    Table 84: Hungary population, by age group, 2000-2005 (millions) 106
    Table 85: Hungary population forecast, by age group, 2005-2010 (millions) 107
    Table 86: Hungary population, by gender, 2000-2005 (millions) 107
    Table 87: Hungary population forecast, by gender, 2005-2010 (millions) 108
    Table 88: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 108
    Table 89: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 108
    Table 90: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 109
    Table 91: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 109
    Table 92: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 109
    Table 93: Hungary consumer price index, 2000-2005 (2000=100) 110
    Table 94: Hungary consumer price index, 2005-2010 (2000=100) 110
    Table 95: Hungary exchange rate, 2000-2005 110