Report Summary

Introduction

Insights Into Consumer Behavior to Keep You a Step Ahead is a presentation given at the Food Marketing Institute's Advertising & Marketing Conference held at Miami Beach, Florida on April 2007.

Scope

A presentation given by product and trend analysis team. This presentation combines global consumer trend analysis with market observations and product innovation trends.

Highlights

Women's growing economic status is driving a 'feminization of society' - fewer men now associate themselves with traditional male or "macho" attributes.

Reasons to Purchase

Understand how changes in consumer behavior are likely to affect future purchase decisions. Benchmark your NPD with the prevailing product innovation trends.