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Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile

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Report Summary

Introduction

Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.

Scope

*Contains corporate strategy, value chain presence and SWOT Analysis

*Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

*Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006.

The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world.

The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.

Reasons to Purchase

*Access all the important information and analysis on the company in a single report

*Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

*Gain access to company's adjusted five year financial data along with key ratios and market capitalization

Table of Contents

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company overview and key facts 5
Business description 6
History 8
Company locations and subsidiaries 9
Company Financials 11
Overview 11
Revenue by geography 11
Products and Services List 12
Major products and services 12
List of products 12
List of brands 12
Competitors and strategic business relationships 13
Top competitors 13
List of competitors 13
Suppliers and partners 14
Clients 15
Shareholding structure 16
Strategy 17
Vision 17
Company statement 18
Strategy 22
Corporate social responsibility 24
SWOT Analysis 26
Overview 26
Strengths 27
Weaknesses 28
Opportunities 29
Threats 31
Value Chain Analysis 33
Overview 33
Raw Materials 34
Manufacturing 34
Distribution and sales 34
Marketing 34
Services 34
Key Employees 35
List of key employees 35
Key employee biographies 37
Financial and Operational Overview 45
Financial overview 45
Key industry-specific ratios 47
APPENDIX 48
Data definitions 48
Ask the analyst 48
Datamonitor consulting 48
Disclaimer 49



TABLES
Table 1: Kellogg—key facts 5
Table 2: Kellogg—other locations and subsidiaries 9
Table 3: Kellogg—revenue by geography, 2006–2007 ($m) 11
Table 4: Kellogg—list of products 12
Table 5: Kellogg—list of brands 12
Table 6: Kellogg—list of competitors 13
Table 7: Kellogg—key shareholders 16
Table 8: Kellogg—SWOT analysis summary 26
Table 9: Kellogg—value chain analysis 33
Table 10: Kellogg—key employees 35
Table 11: Kellogg Company—financial and operational highlights, 2003–2007 ($m) 45
Table 12: Kellogg Company—key industry–specific ratios, 2003–2007 47
Table 13: Kellogg—data definitions 48