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Oral Hygiene in Chile to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Chile. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment
  • Includes company and brand share data by categories


    • Highlights

    The market for Oral Hygiene in Chile increased between 2001-2006, growing at an average annual rate of 4.0%.

    The leading company in the market in 2006 was Colgate-Palmolive Company. The second-largest player was Unilever with Procter & Gamble Company, The in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Oral Hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Oral Hygiene 2
    Summary category level - Dental Floss 3
    Summary category level - Denture Care 4
    Summary category level - Mouthwash 5
    Summary category level - Toothbrushes 6
    Summary category level - Toothpaste 7
    Chapter 2 INTRODUCTION 8
    What is this report about? 8
    How to use this report 8
    Market Definition 9
    Chapter 3 MARKET OVERVIEW 24
    Value Analysis, 2001-2006 24
    Value Analysis, 2006-2011 25
    Value Analysis, US$ 2001-2006 27
    Value Analysis, US$ 2006-2011 27
    Volume Analysis, 2001-2006 29
    Volume Analysis, 2006-2011 30
    Company and Brand Share Analysis 32
    Distribution Analysis 36
    Expenditure & consumption per capita 38
    Chapter 4 LEADING COMPANY PROFILES 42
    Colgate-Palmolive Company. 42
    Unilever 44
    Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 46
    Value Analysis, 2001-2006 46
    Value Analysis, 2006-2011 47
    Value Analysis, US$ 2001-2006 49
    Value Analysis, US$ 2006-2011 49
    Volume Analysis, 2001-2006 51
    Volume Analysis, 2006-2011 52
    Company and Brand Share Analysis 54
    Distribution Analysis 57
    Expenditure & consumption per capita 59
    Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 62
    Value Analysis, 2001-2006 62
    Value Analysis, 2006-2011 63
    Value Analysis, US$ 2001-2006 65
    Value Analysis, US$ 2006-2011 65
    Volume Analysis, 2001-2006 67
    Volume Analysis, 2006-2011 68
    Company and Brand Share Analysis 70
    Distribution Analysis 73
    Expenditure & consumption per capita 75
    Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 78
    Value Analysis, 2001-2006 78
    Value Analysis, 2006-2011 79
    Value Analysis, US$ 2001-2006 81
    Value Analysis, US$ 2006-2011 81
    Volume Analysis, 2001-2006 83
    Volume Analysis, 2006-2011 84
    Company and Brand Share Analysis 86
    Distribution Analysis 89
    Expenditure & consumption per capita 91
    Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 94
    Value Analysis, 2001-2006 94
    Value Analysis, 2006-2011 95
    Value Analysis, US$ 2001-2006 97
    Value Analysis, US$ 2006-2011 97
    Volume Analysis, 2001-2006 99
    Volume Analysis, 2006-2011 100
    Company and Brand Share Analysis 102
    Distribution Analysis 105
    Expenditure & consumption per capita 107
    Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 110
    Value Analysis, 2001-2006 110
    Value Analysis, 2006-2011 111
    Value Analysis, US$ 2001-2006 113
    Value Analysis, US$ 2006-2011 113
    Volume Analysis, 2001-2006 115
    Volume Analysis, 2006-2011 116
    Company and Brand Share Analysis 118
    Distribution Analysis 121
    Expenditure & consumption per capita 123
    Chapter 10 COUNTRY COMPARISON 126
    Value 126
    Volume 131
    Market Share 136
    Chapter 11 NEW PRODUCT DEVELOPMENT 137
    Product launches over time 137
    Recent product launches 139
    Chapter 12 CHILE SOCIOECONOMIC PROFILE 140
    Country Overview 140
    Key Facts 141
    Political Overview 143
    Chile Economic Overview 144
    Chapter 13 CHILE MACROECONOMIC PROFILE 145
    Macroeconomic Indicators 145
    Chapter 14 RESEARCH METHODOLOGY 151
    Methodology overview 151
    Secondary research 152
    Market modelling 153
    Primary research 154
    Data finalisation 154
    Ongoing research 155
    Chapter 15 APPENDIX 156
    Future readings 156
    How to contact experts in your industry 156

    LIST OF FIGURES
    Figure 1: Chile Oral Hygiene value & value forecast, 2001-2011 (CLP m, nominal prices) 26
    Figure 2: Chile Oral Hygiene category growth comparison, by value, 2001-2011 28
    Figure 3: Chile Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
    Figure 4: Chile Oral Hygiene category growth comparison, by volume, 2001-2011 31
    Figure 5: Chile Oral Hygiene company share, by value, 2005-2006 (%) 34
    Figure 6: Chile Oral Hygiene distribution channels, by value, 2005-2006(%) 37
    Figure 7: Chile Dental Floss value & value forecast, 2001-2011 (CLP m, nominal prices) 48
    Figure 8: Chile Dental Floss category growth comparison, by value, 2001-2011 50
    Figure 9: Chile Dental Floss volume & volume forecast, 2001-2011 (Units m) 53
    Figure 10: Chile Dental Floss category growth comparison, by volume, 2001-2011 53
    Figure 11: Chile Dental Floss company share, by value, 2005-2006 (%) 55
    Figure 12: Chile Dental Floss distribution channels, by value, 2005-2006(%) 58
    Figure 13: Chile Denture Care value & value forecast, 2001-2011 (CLP m, nominal prices) 64
    Figure 14: Chile Denture Care category growth comparison, by value, 2001-2011 66
    Figure 15: Chile Denture Care volume & volume forecast, 2001-2011 (Units m) 69
    Figure 16: Chile Denture Care category growth comparison, by volume, 2001-2011 69
    Figure 17: Chile Denture Care company share, by value, 2005-2006 (%) 71
    Figure 18: Chile Denture Care distribution channels, by value, 2005-2006(%) 74
    Figure 19: Chile Mouthwash value & value forecast, 2001-2011 (CLP m, nominal prices) 80
    Figure 20: Chile Mouthwash category growth comparison, by value, 2001-2011 82
    Figure 21: Chile Mouthwash volume & volume forecast, 2001-2011 (Units m) 85
    Figure 22: Chile Mouthwash category growth comparison, by volume, 2001-2011 85
    Figure 23: Chile Mouthwash company share, by value, 2005-2006 (%) 87
    Figure 24: Chile Mouthwash distribution channels, by value, 2005-2006(%) 90
    Figure 25: Chile Toothbrushes value & value forecast, 2001-2011 (CLP m, nominal prices) 96
    Figure 26: Chile Toothbrushes category growth comparison, by value, 2001-2011 98
    Figure 27: Chile Toothbrushes volume & volume forecast, 2001-2011 (Units m) 101
    Figure 28: Chile Toothbrushes category growth comparison, by volume, 2001-2011 101
    Figure 29: Chile Toothbrushes company share, by value, 2005-2006 (%) 103
    Figure 30: Chile Toothbrushes distribution channels, by value, 2005-2006(%) 106
    Figure 31: Chile Toothpaste value & value forecast, 2001-2011 (CLP m, nominal prices) 112
    Figure 32: Chile Toothpaste category growth comparison, by value, 2001-2011 114
    Figure 33: Chile Toothpaste volume & volume forecast, 2001-2011 (Units m) 117
    Figure 34: Chile Toothpaste category growth comparison, by volume, 2001-2011 117
    Figure 35: Chile Toothpaste company share, by value, 2005-2006 (%) 119
    Figure 36: Chile Toothpaste distribution channels, by value, 2005-2006(%) 122
    Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 127
    Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 130
    Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 132
    Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 135
    Figure 41: Map of Chile 142
    Figure 42: Annual data review process 152

    LIST OF TABLES
    Table 1: Oral Hygiene category definitions 10
    Table 2: Oral Hygiene distribution channels 11
    Table 3: Chile Oral Hygiene value, 2001-2006 (CLP m, nominal prices) 24
    Table 4: Chile Oral Hygiene value forecast, 2006-2011 (CLP m, nominal prices) 25
    Table 5: Chile Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
    Table 6: Chile Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
    Table 7: Chile Oral Hygiene volume, 2001-2006 (Units m) 29
    Table 8: Chile Oral Hygiene volume forecast, 2006-2011 (Units m) 30
    Table 9: Chile Oral Hygiene brand share, by value, 2005-2006 (%) 32
    Table 10: Chile Oral Hygiene value, by brand 2005-2006 (CLP m nominal prices) 33
    Table 11: Chile Oral Hygiene company share by value, 2005-2006 (%) 35
    Table 12: Chile Oral Hygiene value, by company, 2005-2006 (CLP m nominal prices) 35
    Table 13: Chile Oral Hygiene distribution channels, by value, 2005-2006 (%) 36
    Table 14: Chile Oral Hygiene value, by distribution channel, 2005-2006 (CLP m nominal prices) 36
    Table 15: Chile Oral Hygiene expenditure per capita, 2001-2006 (CLP, nominal prices) 38
    Table 16: Chile Oral Hygiene forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 39
    Table 17: Chile Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
    Table 18: Chile Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
    Table 19: Chile Oral Hygiene consumption per capita, 2001-2006 (Units) 40
    Table 20: Chile Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 41
    Table 21: Colgate-Palmolive Company Key Facts 42
    Table 22: Unilever Key Facts 44
    Table 23: Chile Dental Floss value, 2001-2006 (CLP m, nominal prices) 46
    Table 24: Chile Dental Floss value forecast, 2006-2011 (CLP m, nominal prices) 47
    Table 25: Chile Dental Floss value, 2001-2006 (US$ m nominal prices) 49
    Table 26: Chile Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 49
    Table 27: Chile Dental Floss volume, 2001-2006 (Units m) 51
    Table 28: Chile Dental Floss volume forecast, 2006-2011 (Units m) 52
    Table 29: Chile Dental Floss brand share, by value, 2005-2006 (%) 54
    Table 30: Chile Dental Floss value, by brand 2005-2006 (CLP m nominal prices) 54
    Table 31: Chile Dental Floss company share by value, 2005-2006 (%) 56
    Table 32: Chile Dental Floss value, by company, 2005-2006 (CLP m nominal prices) 56
    Table 33: Chile Dental Floss distribution channels, by value, 2005-2006 (%) 57
    Table 34: Chile Dental Floss value, by distribution channel, 2005-2006 (CLP m nominal prices) 57
    Table 35: Chile Dental Floss expenditure per capita, 2001-2006 (CLP, nominal prices) 59
    Table 36: Chile Dental Floss forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 59
    Table 37: Chile Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 60
    Table 38: Chile Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
    Table 39: Chile Dental Floss consumption per capita, 2001-2006 (Units) 61
    Table 40: Chile Dental Floss forecast consumption per capita, 2006-2011 (Units) 61
    Table 41: Chile Denture Care value, 2001-2006 (CLP m, nominal prices) 62
    Table 42: Chile Denture Care value forecast, 2006-2011 (CLP m, nominal prices) 63
    Table 43: Chile Denture Care value, 2001-2006 (US$ m nominal prices) 65
    Table 44: Chile Denture Care value forecast, 2006-2011 (US$ m nominal prices) 65
    Table 45: Chile Denture Care volume, 2001-2006 (Units m) 67
    Table 46: Chile Denture Care volume forecast, 2006-2011 (Units m) 68
    Table 47: Chile Denture Care brand share, by value, 2005-2006 (%) 70
    Table 48: Chile Denture Care value, by brand 2005-2006 (CLP m nominal prices) 70
    Table 49: Chile Denture Care company share by value, 2005-2006 (%) 72
    Table 50: Chile Denture Care value, by company, 2005-2006 (CLP m nominal prices) 72
    Table 51: Chile Denture Care distribution channels, by value, 2005-2006 (%) 73
    Table 52: Chile Denture Care value, by distribution channel, 2005-2006 (CLP m nominal prices) 73
    Table 53: Chile Denture Care expenditure per capita, 2001-2006 (CLP, nominal prices) 75
    Table 54: Chile Denture Care forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 75
    Table 55: Chile Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 76
    Table 56: Chile Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
    Table 57: Chile Denture Care consumption per capita, 2001-2006 (Units) 77
    Table 58: Chile Denture Care forecast consumption per capita, 2006-2011 (Units) 77
    Table 59: Chile Mouthwash value, 2001-2006 (CLP m, nominal prices) 78
    Table 60: Chile Mouthwash value forecast, 2006-2011 (CLP m, nominal prices) 79
    Table 61: Chile Mouthwash value, 2001-2006 (US$ m nominal prices) 81
    Table 62: Chile Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 81
    Table 63: Chile Mouthwash volume, 2001-2006 (Units m) 83
    Table 64: Chile Mouthwash volume forecast, 2006-2011 (Units m) 84
    Table 65: Chile Mouthwash brand share, by value, 2005-2006 (%) 86
    Table 66: Chile Mouthwash value, by brand 2005-2006 (CLP m nominal prices) 86
    Table 67: Chile Mouthwash company share by value, 2005-2006 (%) 88
    Table 68: Chile Mouthwash value, by company, 2005-2006 (CLP m nominal prices) 88
    Table 69: Chile Mouthwash distribution channels, by value, 2005-2006 (%) 89
    Table 70: Chile Mouthwash value, by distribution channel, 2005-2006 (CLP m nominal prices) 89
    Table 71: Chile Mouthwash expenditure per capita, 2001-2006 (CLP, nominal prices) 91
    Table 72: Chile Mouthwash forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 91
    Table 73: Chile Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 92
    Table 74: Chile Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 92
    Table 75: Chile Mouthwash consumption per capita, 2001-2006 (Units) 93
    Table 76: Chile Mouthwash forecast consumption per capita, 2006-2011 (Units) 93
    Table 77: Chile Toothbrushes value, 2001-2006 (CLP m, nominal prices) 94
    Table 78: Chile Toothbrushes value forecast, 2006-2011 (CLP m, nominal prices) 95
    Table 79: Chile Toothbrushes value, 2001-2006 (US$ m nominal prices) 97
    Table 80: Chile Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 97
    Table 81: Chile Toothbrushes volume, 2001-2006 (Units m) 99
    Table 82: Chile Toothbrushes volume forecast, 2006-2011 (Units m) 100
    Table 83: Chile Toothbrushes brand share, by value, 2005-2006 (%) 102
    Table 84: Chile Toothbrushes value, by brand 2005-2006 (CLP m nominal prices) 102
    Table 85: Chile Toothbrushes company share by value, 2005-2006 (%) 104
    Table 86: Chile Toothbrushes value, by company, 2005-2006 (CLP m nominal prices) 104
    Table 87: Chile Toothbrushes distribution channels, by value, 2005-2006 (%) 105
    Table 88: Chile Toothbrushes value, by distribution channel, 2005-2006 (CLP m nominal prices) 105
    Table 89: Chile Toothbrushes expenditure per capita, 2001-2006 (CLP, nominal prices) 107
    Table 90: Chile Toothbrushes forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 107
    Table 91: Chile Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 108
    Table 92: Chile Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 108
    Table 93: Chile Toothbrushes consumption per capita, 2001-2006 (Units) 109
    Table 94: Chile Toothbrushes forecast consumption per capita, 2006-2011 (Units) 109
    Table 95: Chile Toothpaste value, 2001-2006 (CLP m, nominal prices) 110
    Table 96: Chile Toothpaste value forecast, 2006-2011 (CLP m, nominal prices) 111
    Table 97: Chile Toothpaste value, 2001-2006 (US$ m nominal prices) 113
    Table 98: Chile Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 113
    Table 99: Chile Toothpaste volume, 2001-2006 (Units m) 115
    Table 100: Chile Toothpaste volume forecast, 2006-2011 (Units m) 116
    Table 101: Chile Toothpaste brand share, by value, 2005-2006 (%) 118
    Table 102: Chile Toothpaste value, by brand 2005-2006 (CLP m nominal prices) 118
    Table 103: Chile Toothpaste company share by value, 2005-2006 (%) 120
    Table 104: Chile Toothpaste value, by company, 2005-2006 (CLP m nominal prices) 120
    Table 105: Chile Toothpaste distribution channels, by value, 2005-2006 (%) 121
    Table 106: Chile Toothpaste value, by distribution channel, 2005-2006 (CLP m nominal prices) 121
    Table 107: Chile Toothpaste expenditure per capita, 2001-2006 (CLP, nominal prices) 123
    Table 108: Chile Toothpaste forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 123
    Table 109: Chile Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 124
    Table 110: Chile Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 124
    Table 111: Chile Toothpaste consumption per capita, 2001-2006 (Units) 125
    Table 112: Chile Toothpaste forecast consumption per capita, 2006-2011 (Units) 125
    Table 113: Global Oral Hygiene market value, 2006 126
    Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 129
    Table 115: Global Oral Hygiene market volume, 2006 131
    Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 134
    Table 117: Leading players - Top 5 countries 136
    Table 118: Chile Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 137
    Table 119: Chile Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 137
    Table 120: Chile Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 138
    Table 121: Chile Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 138
    Table 122: Chile Oral Hygiene new product launches (reports) - Recent 5 launches 139
    Table 123: Chile Key Facts 141
    Table 124: Chile population, by age group, 2000-2005 (millions) 145
    Table 125: Chile population forecast, by age group, 2005-2010 (millions) 146
    Table 126: Chile population, by gender, 2000-2005 (millions) 146
    Table 127: Chile population forecast, by gender, 2005-2010 (millions) 147
    Table 128: Chile real GDP, 2000-2005 (ChP bn, 2005 prices) 147
    Table 129: Chile real GDP forecast, 2005-2010 (ChP bn, 2005 prices) 148
    Table 130: Chile nominal GDP, 2000-2005 (ChP bn, nominal prices) 148
    Table 131: Chile real GDP, 2000-2005 (US$ bn, 2005 prices) 149
    Table 132: Chile real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 149
    Table 133: Chile consumer price index, 2000-2005 (2000=100) 150
    Table 134: Chile consumer price index, 2005-2010 (2000=100) 150
    Table 135: Chile exchange rate, 2000-2005 150