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Oral Hygiene in China to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in China. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment
  • Includes company and brand share data by categories


    • Highlights

    The market for Oral Hygiene in China increased between 2001-2006, growing at an average annual rate of 4.2%.

    The leading company in the market in 2006 was Colgate-Palmolive Company. The second-largest player was Procter & Gamble Company, The with Unilever in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Oral Hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Oral Hygiene 2
    Summary category level - Dental Floss 3
    Summary category level - Denture Care 4
    Summary category level - Mouthwash 5
    Summary category level - Toothbrushes 6
    Summary category level - Toothpaste 7
    Chapter 2 INTRODUCTION 8
    What is this report about? 8
    How to use this report 8
    Market Definition 9
    Chapter 3 MARKET OVERVIEW 24
    Value Analysis, 2001-2006 24
    Value Analysis, 2006-2011 25
    Value Analysis, US$ 2001-2006 27
    Value Analysis, US$ 2006-2011 27
    Volume Analysis, 2001-2006 29
    Volume Analysis, 2006-2011 30
    Company and Brand Share Analysis 32
    Distribution Analysis 39
    Expenditure & consumption per capita 41
    Chapter 4 LEADING COMPANY PROFILES 45
    Colgate-Palmolive Company. 45
    Procter & Gamble 47
    Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 49
    Value Analysis, 2001-2006 49
    Value Analysis, 2006-2011 50
    Value Analysis, US$ 2001-2006 52
    Value Analysis, US$ 2006-2011 52
    Volume Analysis, 2001-2006 54
    Volume Analysis, 2006-2011 55
    Company and Brand Share Analysis 57
    Distribution Analysis 60
    Expenditure & consumption per capita 62
    Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 65
    Value Analysis, 2001-2006 65
    Value Analysis, 2006-2011 66
    Value Analysis, US$ 2001-2006 68
    Value Analysis, US$ 2006-2011 68
    Volume Analysis, 2001-2006 70
    Volume Analysis, 2006-2011 71
    Company and Brand Share Analysis 73
    Distribution Analysis 76
    Expenditure & consumption per capita 78
    Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 81
    Value Analysis, 2001-2006 81
    Value Analysis, 2006-2011 82
    Value Analysis, US$ 2001-2006 84
    Value Analysis, US$ 2006-2011 84
    Volume Analysis, 2001-2006 86
    Volume Analysis, 2006-2011 87
    Company and Brand Share Analysis 89
    Distribution Analysis 92
    Expenditure & consumption per capita 94
    Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 97
    Value Analysis, 2001-2006 97
    Value Analysis, 2006-2011 98
    Value Analysis, US$ 2001-2006 100
    Value Analysis, US$ 2006-2011 100
    Volume Analysis, 2001-2006 102
    Volume Analysis, 2006-2011 103
    Company and Brand Share Analysis 105
    Distribution Analysis 109
    Expenditure & consumption per capita 111
    Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 114
    Value Analysis, 2001-2006 114
    Value Analysis, 2006-2011 115
    Value Analysis, US$ 2001-2006 117
    Value Analysis, US$ 2006-2011 117
    Volume Analysis, 2001-2006 119
    Volume Analysis, 2006-2011 120
    Company and Brand Share Analysis 122
    Distribution Analysis 127
    Expenditure & consumption per capita 129
    Chapter 10 COUNTRY COMPARISON 132
    Value 132
    Volume 137
    Market Share 142
    Chapter 11 NEW PRODUCT DEVELOPMENT 143
    Product launches over time 143
    Recent product launches 146
    Chapter 12 CHINA SOCIOECONOMIC PROFILE 147
    Country Overview 147
    Key Facts 148
    Political Overview 149
    China Economic Overview 150
    Chapter 13 CHINA MACROECONOMIC PROFILE 151
    Macroeconomic Indicators 151
    Chapter 14 RESEARCH METHODOLOGY 157
    Methodology overview 157
    Secondary research 158
    Market modelling 159
    Primary research 160
    Data finalisation 160
    Ongoing research 161
    Chapter 15 APPENDIX 162
    Future readings 162
    How to contact experts in your industry 162

    LIST OF FIGURES
    Figure 1: China Oral Hygiene value & value forecast, 2001-2011 (CNY m, nominal prices) 26
    Figure 2: China Oral Hygiene category growth comparison, by value, 2001-2011 28
    Figure 3: China Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
    Figure 4: China Oral Hygiene category growth comparison, by volume, 2001-2011 31
    Figure 5: China Oral Hygiene company share, by value, 2005-2006 (%) 36
    Figure 6: China Oral Hygiene distribution channels, by value, 2005-2006(%) 40
    Figure 7: China Dental Floss value & value forecast, 2001-2011 (CNY m, nominal prices) 51
    Figure 8: China Dental Floss category growth comparison, by value, 2001-2011 53
    Figure 9: China Dental Floss volume & volume forecast, 2001-2011 (Units m) 56
    Figure 10: China Dental Floss category growth comparison, by volume, 2001-2011 56
    Figure 11: China Dental Floss company share, by value, 2005-2006 (%) 58
    Figure 12: China Dental Floss distribution channels, by value, 2005-2006(%) 61
    Figure 13: China Denture Care value & value forecast, 2001-2011 (CNY m, nominal prices) 67
    Figure 14: China Denture Care category growth comparison, by value, 2001-2011 69
    Figure 15: China Denture Care volume & volume forecast, 2001-2011 (Units m) 72
    Figure 16: China Denture Care category growth comparison, by volume, 2001-2011 72
    Figure 17: China Denture Care company share, by value, 2005-2006 (%) 74
    Figure 18: China Denture Care distribution channels, by value, 2005-2006(%) 77
    Figure 19: China Mouthwash value & value forecast, 2001-2011 (CNY m, nominal prices) 83
    Figure 20: China Mouthwash category growth comparison, by value, 2001-2011 85
    Figure 21: China Mouthwash volume & volume forecast, 2001-2011 (Units m) 88
    Figure 22: China Mouthwash category growth comparison, by volume, 2001-2011 88
    Figure 23: China Mouthwash company share, by value, 2005-2006 (%) 90
    Figure 24: China Mouthwash distribution channels, by value, 2005-2006(%) 93
    Figure 25: China Toothbrushes value & value forecast, 2001-2011 (CNY m, nominal prices) 99
    Figure 26: China Toothbrushes category growth comparison, by value, 2001-2011 101
    Figure 27: China Toothbrushes volume & volume forecast, 2001-2011 (Units m) 104
    Figure 28: China Toothbrushes category growth comparison, by volume, 2001-2011 104
    Figure 29: China Toothbrushes company share, by value, 2005-2006 (%) 107
    Figure 30: China Toothbrushes distribution channels, by value, 2005-2006(%) 110
    Figure 31: China Toothpaste value & value forecast, 2001-2011 (CNY m, nominal prices) 116
    Figure 32: China Toothpaste category growth comparison, by value, 2001-2011 118
    Figure 33: China Toothpaste volume & volume forecast, 2001-2011 (Units m) 121
    Figure 34: China Toothpaste category growth comparison, by volume, 2001-2011 121
    Figure 35: China Toothpaste company share, by value, 2005-2006 (%) 124
    Figure 36: China Toothpaste distribution channels, by value, 2005-2006(%) 128
    Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 133
    Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 136
    Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 138
    Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 141
    Figure 41: Map of China 148
    Figure 42: Annual data review process 158

    LIST OF TABLES
    Table 1: Oral Hygiene category definitions 10
    Table 2: Oral Hygiene distribution channels 11
    Table 3: China Oral Hygiene value, 2001-2006 (CNY m, nominal prices) 24
    Table 4: China Oral Hygiene value forecast, 2006-2011 (CNY m, nominal prices) 25
    Table 5: China Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
    Table 6: China Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
    Table 7: China Oral Hygiene volume, 2001-2006 (Units m) 29
    Table 8: China Oral Hygiene volume forecast, 2006-2011 (Units m) 30
    Table 9: China Oral Hygiene brand share, by value, 2005-2006 (%) 32
    Table 10: China Oral Hygiene value, by brand 2005-2006 (CNY m nominal prices) 34
    Table 11: China Oral Hygiene company share by value, 2005-2006 (%) 37
    Table 12: China Oral Hygiene value, by company, 2005-2006 (CNY m nominal prices) 38
    Table 13: China Oral Hygiene distribution channels, by value, 2005-2006 (%) 39
    Table 14: China Oral Hygiene value, by distribution channel, 2005-2006 (CNY m nominal prices) 39
    Table 15: China Oral Hygiene expenditure per capita, 2001-2006 (CNY, nominal prices) 41
    Table 16: China Oral Hygiene forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 42
    Table 17: China Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 42
    Table 18: China Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 43
    Table 19: China Oral Hygiene consumption per capita, 2001-2006 (Units) 43
    Table 20: China Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 44
    Table 21: Colgate-Palmolive Company Key Facts 45
    Table 22: Procter & Gamble Key Facts 47
    Table 23: China Dental Floss value, 2001-2006 (CNY m, nominal prices) 49
    Table 24: China Dental Floss value forecast, 2006-2011 (CNY m, nominal prices) 50
    Table 25: China Dental Floss value, 2001-2006 (US$ m nominal prices) 52
    Table 26: China Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 52
    Table 27: China Dental Floss volume, 2001-2006 (Units m) 54
    Table 28: China Dental Floss volume forecast, 2006-2011 (Units m) 55
    Table 29: China Dental Floss brand share, by value, 2005-2006 (%) 57
    Table 30: China Dental Floss value, by brand 2005-2006 (CNY m nominal prices) 57
    Table 31: China Dental Floss company share by value, 2005-2006 (%) 59
    Table 32: China Dental Floss value, by company, 2005-2006 (CNY m nominal prices) 59
    Table 33: China Dental Floss distribution channels, by value, 2005-2006 (%) 60
    Table 34: China Dental Floss value, by distribution channel, 2005-2006 (CNY m nominal prices) 60
    Table 35: China Dental Floss expenditure per capita, 2001-2006 (CNY, nominal prices) 62
    Table 36: China Dental Floss forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 62
    Table 37: China Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 63
    Table 38: China Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
    Table 39: China Dental Floss consumption per capita, 2001-2006 (Units) 64
    Table 40: China Dental Floss forecast consumption per capita, 2006-2011 (Units) 64
    Table 41: China Denture Care value, 2001-2006 (CNY m, nominal prices) 65
    Table 42: China Denture Care value forecast, 2006-2011 (CNY m, nominal prices) 66
    Table 43: China Denture Care value, 2001-2006 (US$ m nominal prices) 68
    Table 44: China Denture Care value forecast, 2006-2011 (US$ m nominal prices) 68
    Table 45: China Denture Care volume, 2001-2006 (Units m) 70
    Table 46: China Denture Care volume forecast, 2006-2011 (Units m) 71
    Table 47: China Denture Care brand share, by value, 2005-2006 (%) 73
    Table 48: China Denture Care value, by brand 2005-2006 (CNY m nominal prices) 73
    Table 49: China Denture Care company share by value, 2005-2006 (%) 75
    Table 50: China Denture Care value, by company, 2005-2006 (CNY m nominal prices) 75
    Table 51: China Denture Care distribution channels, by value, 2005-2006 (%) 76
    Table 52: China Denture Care value, by distribution channel, 2005-2006 (CNY m nominal prices) 76
    Table 53: China Denture Care expenditure per capita, 2001-2006 (CNY, nominal prices) 78
    Table 54: China Denture Care forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 78
    Table 55: China Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 79
    Table 56: China Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
    Table 57: China Denture Care consumption per capita, 2001-2006 (Units) 80
    Table 58: China Denture Care forecast consumption per capita, 2006-2011 (Units) 80
    Table 59: China Mouthwash value, 2001-2006 (CNY m, nominal prices) 81
    Table 60: China Mouthwash value forecast, 2006-2011 (CNY m, nominal prices) 82
    Table 61: China Mouthwash value, 2001-2006 (US$ m nominal prices) 84
    Table 62: China Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 84
    Table 63: China Mouthwash volume, 2001-2006 (Units m) 86
    Table 64: China Mouthwash volume forecast, 2006-2011 (Units m) 87
    Table 65: China Mouthwash brand share, by value, 2005-2006 (%) 89
    Table 66: China Mouthwash value, by brand 2005-2006 (CNY m nominal prices) 89
    Table 67: China Mouthwash company share by value, 2005-2006 (%) 91
    Table 68: China Mouthwash value, by company, 2005-2006 (CNY m nominal prices) 91
    Table 69: China Mouthwash distribution channels, by value, 2005-2006 (%) 92
    Table 70: China Mouthwash value, by distribution channel, 2005-2006 (CNY m nominal prices) 92
    Table 71: China Mouthwash expenditure per capita, 2001-2006 (CNY, nominal prices) 94
    Table 72: China Mouthwash forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 94
    Table 73: China Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 95
    Table 74: China Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
    Table 75: China Mouthwash consumption per capita, 2001-2006 (Units) 96
    Table 76: China Mouthwash forecast consumption per capita, 2006-2011 (Units) 96
    Table 77: China Toothbrushes value, 2001-2006 (CNY m, nominal prices) 97
    Table 78: China Toothbrushes value forecast, 2006-2011 (CNY m, nominal prices) 98
    Table 79: China Toothbrushes value, 2001-2006 (US$ m nominal prices) 100
    Table 80: China Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 100
    Table 81: China Toothbrushes volume, 2001-2006 (Units m) 102
    Table 82: China Toothbrushes volume forecast, 2006-2011 (Units m) 103
    Table 83: China Toothbrushes brand share, by value, 2005-2006 (%) 105
    Table 84: China Toothbrushes value, by brand 2005-2006 (CNY m nominal prices) 106
    Table 85: China Toothbrushes company share by value, 2005-2006 (%) 108
    Table 86: China Toothbrushes value, by company, 2005-2006 (CNY m nominal prices) 108
    Table 87: China Toothbrushes distribution channels, by value, 2005-2006 (%) 109
    Table 88: China Toothbrushes value, by distribution channel, 2005-2006 (CNY m nominal prices) 109
    Table 89: China Toothbrushes expenditure per capita, 2001-2006 (CNY, nominal prices) 111
    Table 90: China Toothbrushes forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 111
    Table 91: China Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 112
    Table 92: China Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 112
    Table 93: China Toothbrushes consumption per capita, 2001-2006 (Units) 113
    Table 94: China Toothbrushes forecast consumption per capita, 2006-2011 (Units) 113
    Table 95: China Toothpaste value, 2001-2006 (CNY m, nominal prices) 114
    Table 96: China Toothpaste value forecast, 2006-2011 (CNY m, nominal prices) 115
    Table 97: China Toothpaste value, 2001-2006 (US$ m nominal prices) 117
    Table 98: China Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 117
    Table 99: China Toothpaste volume, 2001-2006 (Units m) 119
    Table 100: China Toothpaste volume forecast, 2006-2011 (Units m) 120
    Table 101: China Toothpaste brand share, by value, 2005-2006 (%) 122
    Table 102: China Toothpaste value, by brand 2005-2006 (CNY m nominal prices) 123
    Table 103: China Toothpaste company share by value, 2005-2006 (%) 125
    Table 104: China Toothpaste value, by company, 2005-2006 (CNY m nominal prices) 126
    Table 105: China Toothpaste distribution channels, by value, 2005-2006 (%) 127
    Table 106: China Toothpaste value, by distribution channel, 2005-2006 (CNY m nominal prices) 127
    Table 107: China Toothpaste expenditure per capita, 2001-2006 (CNY, nominal prices) 129
    Table 108: China Toothpaste forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 129
    Table 109: China Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 130
    Table 110: China Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 130
    Table 111: China Toothpaste consumption per capita, 2001-2006 (Units) 131
    Table 112: China Toothpaste forecast consumption per capita, 2006-2011 (Units) 131
    Table 113: Global Oral Hygiene market value, 2006 132
    Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 135
    Table 115: Global Oral Hygiene market volume, 2006 137
    Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 140
    Table 117: Leading players - Top 5 countries 142
    Table 118: China Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 143
    Table 119: China Oral Hygiene new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 144
    Table 120: China Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 144
    Table 121: China Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 145
    Table 122: China Oral Hygiene new product launches (reports) - Recent 5 launches 146
    Table 123: China Key Facts 148
    Table 124: China population, by age group, 2000-2005 (millions) 151
    Table 125: China population forecast, by age group, 2005-2010 (millions) 152
    Table 126: China population, by gender, 2000-2005 (millions) 152
    Table 127: China population forecast, by gender, 2005-2010 (millions) 153
    Table 128: China real GDP, 2000-2005 (CNY bn, 2005 prices) 153
    Table 129: China real GDP forecast, 2005-2010 (CNY bn, 2005 prices) 153
    Table 130: China nominal GDP, 2000-2005 (CNY bn, nominal prices) 154
    Table 131: China real GDP, 2000-2005 (US$ bn, 2005 prices) 154
    Table 132: China real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 154
    Table 133: China consumer price index, 2000-2005 (2000=100) 155
    Table 134: China consumer price index, 2005-2010 (2000=100) 155
    Table 135: China exchange rate, 2000-2005 156