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Oral Hygiene in Croatia to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Croatia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment
  • Includes company and brand share data by categories


    • Highlights

    The market for Oral Hygiene in Croatia increased between 2001-2006, growing at an average annual rate of 0.9%.

    The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was Colgate-Palmolive Company with Saponia d.d in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Oral Hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Oral Hygiene 2
    Summary category level - Dental Floss 3
    Summary category level - Denture Care 4
    Summary category level - Mouthwash 5
    Summary category level - Toothbrushes 6
    Summary category level - Toothpaste 7
    Chapter 2 INTRODUCTION 8
    What is this report about? 8
    How to use this report 8
    Market Definition 9
    Chapter 3 MARKET OVERVIEW 24
    Value Analysis, 2001-2006 24
    Value Analysis, 2006-2011 25
    Value Analysis, US$ 2001-2006 27
    Value Analysis, US$ 2006-2011 27
    Volume Analysis, 2001-2006 29
    Volume Analysis, 2006-2011 30
    Company and Brand Share Analysis 32
    Distribution Analysis 36
    Expenditure & consumption per capita 38
    Chapter 4 LEADING COMPANY PROFILES 42
    Procter & Gamble 42
    Colgate-Palmolive Company. 44
    Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 46
    Value Analysis, 2001-2006 46
    Value Analysis, 2006-2011 47
    Value Analysis, US$ 2001-2006 49
    Value Analysis, US$ 2006-2011 49
    Volume Analysis, 2001-2006 51
    Volume Analysis, 2006-2011 52
    Company and Brand Share Analysis 54
    Distribution Analysis 57
    Expenditure & consumption per capita 59
    Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 62
    Value Analysis, 2001-2006 62
    Value Analysis, 2006-2011 63
    Value Analysis, US$ 2001-2006 65
    Value Analysis, US$ 2006-2011 65
    Volume Analysis, 2001-2006 67
    Volume Analysis, 2006-2011 68
    Company and Brand Share Analysis 70
    Distribution Analysis 73
    Expenditure & consumption per capita 75
    Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 78
    Value Analysis, 2001-2006 78
    Value Analysis, 2006-2011 79
    Value Analysis, US$ 2001-2006 81
    Value Analysis, US$ 2006-2011 81
    Volume Analysis, 2001-2006 83
    Volume Analysis, 2006-2011 84
    Company and Brand Share Analysis 86
    Distribution Analysis 89
    Expenditure & consumption per capita 91
    Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 94
    Value Analysis, 2001-2006 94
    Value Analysis, 2006-2011 95
    Value Analysis, US$ 2001-2006 96
    Value Analysis, US$ 2006-2011 96
    Volume Analysis, 2001-2006 97
    Volume Analysis, 2006-2011 98
    Company and Brand Share Analysis 99
    Distribution Analysis 102
    Expenditure & consumption per capita 104
    Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 107
    Value Analysis, 2001-2006 107
    Value Analysis, 2006-2011 108
    Value Analysis, US$ 2001-2006 110
    Value Analysis, US$ 2006-2011 110
    Volume Analysis, 2001-2006 112
    Volume Analysis, 2006-2011 113
    Company and Brand Share Analysis 115
    Distribution Analysis 118
    Expenditure & consumption per capita 120
    Chapter 10 COUNTRY COMPARISON 123
    Value 123
    Volume 128
    Market Share 133
    Chapter 11 NEW PRODUCT DEVELOPMENT 134
    Product launches over time 134
    Recent product launches 135
    Chapter 12 CROATIA SOCIOECONOMIC PROFILE 136
    Country Overview 136
    Key Facts 137
    Political Overview 138
    Croatia Economic Overview 139
    Chapter 13 CROATIA MACROECONOMIC PROFILE 140
    Macroeconomic Indicators 140
    Chapter 14 RESEARCH METHODOLOGY 145
    Methodology overview 145
    Secondary research 146
    Market modelling 147
    Primary research 148
    Data finalisation 148
    Ongoing research 149
    Chapter 15 APPENDIX 150
    Future readings 150
    How to contact experts in your industry 150

    LIST OF FIGURES
    Figure 1: Croatia Oral Hygiene value & value forecast, 2001-2011 (HRK m, nominal prices) 26
    Figure 2: Croatia Oral Hygiene category growth comparison, by value, 2001-2011 28
    Figure 3: Croatia Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
    Figure 4: Croatia Oral Hygiene category growth comparison, by volume, 2001-2011 31
    Figure 5: Croatia Oral Hygiene company share, by value, 2005-2006 (%) 34
    Figure 6: Croatia Oral Hygiene distribution channels, by value, 2005-2006(%) 37
    Figure 7: Croatia Dental Floss value & value forecast, 2001-2011 (HRK m, nominal prices) 48
    Figure 8: Croatia Dental Floss category growth comparison, by value, 2001-2011 50
    Figure 9: Croatia Dental Floss volume & volume forecast, 2001-2011 (Units m) 53
    Figure 10: Croatia Dental Floss category growth comparison, by volume, 2001-2011 53
    Figure 11: Croatia Dental Floss company share, by value, 2005-2006 (%) 55
    Figure 12: Croatia Dental Floss distribution channels, by value, 2005-2006(%) 58
    Figure 13: Croatia Denture Care value & value forecast, 2001-2011 (HRK m, nominal prices) 64
    Figure 14: Croatia Denture Care category growth comparison, by value, 2001-2011 66
    Figure 15: Croatia Denture Care volume & volume forecast, 2001-2011 (Units m) 69
    Figure 16: Croatia Denture Care category growth comparison, by volume, 2001-2011 69
    Figure 17: Croatia Denture Care company share, by value, 2005-2006 (%) 71
    Figure 18: Croatia Denture Care distribution channels, by value, 2005-2006(%) 74
    Figure 19: Croatia Mouthwash value & value forecast, 2001-2011 (HRK m, nominal prices) 80
    Figure 20: Croatia Mouthwash category growth comparison, by value, 2001-2011 82
    Figure 21: Croatia Mouthwash volume & volume forecast, 2001-2011 (Units m) 85
    Figure 22: Croatia Mouthwash category growth comparison, by volume, 2001-2011 85
    Figure 23: Croatia Mouthwash company share, by value, 2005-2006 (%) 87
    Figure 24: Croatia Mouthwash distribution channels, by value, 2005-2006(%) 90
    Figure 25: Croatia Toothbrushes value & value forecast, 2001-2011 (HRK m, nominal prices) 95
    Figure 26: Croatia Toothbrushes volume & volume forecast, 2001-2011 (Units m) 98
    Figure 27: Croatia Toothbrushes company share, by value, 2005-2006 (%) 100
    Figure 28: Croatia Toothbrushes distribution channels, by value, 2005-2006(%) 103
    Figure 29: Croatia Toothpaste value & value forecast, 2001-2011 (HRK m, nominal prices) 109
    Figure 30: Croatia Toothpaste category growth comparison, by value, 2001-2011 111
    Figure 31: Croatia Toothpaste volume & volume forecast, 2001-2011 (Units m) 114
    Figure 32: Croatia Toothpaste category growth comparison, by volume, 2001-2011 114
    Figure 33: Croatia Toothpaste company share, by value, 2005-2006 (%) 116
    Figure 34: Croatia Toothpaste distribution channels, by value, 2005-2006(%) 119
    Figure 35: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 124
    Figure 36: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 127
    Figure 37: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 129
    Figure 38: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 132
    Figure 39: Map of Croatia 137
    Figure 40: Annual data review process 146

    LIST OF TABLES
    Table 1: Oral Hygiene category definitions 10
    Table 2: Oral Hygiene distribution channels 11
    Table 3: Croatia Oral Hygiene value, 2001-2006 (HRK m, nominal prices) 24
    Table 4: Croatia Oral Hygiene value forecast, 2006-2011 (HRK m, nominal prices) 25
    Table 5: Croatia Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
    Table 6: Croatia Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
    Table 7: Croatia Oral Hygiene volume, 2001-2006 (Units m) 29
    Table 8: Croatia Oral Hygiene volume forecast, 2006-2011 (Units m) 30
    Table 9: Croatia Oral Hygiene brand share, by value, 2005-2006 (%) 32
    Table 10: Croatia Oral Hygiene value, by brand 2005-2006 (HRK m nominal prices) 33
    Table 11: Croatia Oral Hygiene company share by value, 2005-2006 (%) 35
    Table 12: Croatia Oral Hygiene value, by company, 2005-2006 (HRK m nominal prices) 35
    Table 13: Croatia Oral Hygiene distribution channels, by value, 2005-2006 (%) 36
    Table 14: Croatia Oral Hygiene value, by distribution channel, 2005-2006 (HRK m nominal prices) 36
    Table 15: Croatia Oral Hygiene expenditure per capita, 2001-2006 (HRK, nominal prices) 38
    Table 16: Croatia Oral Hygiene forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 39
    Table 17: Croatia Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
    Table 18: Croatia Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
    Table 19: Croatia Oral Hygiene consumption per capita, 2001-2006 (Units) 40
    Table 20: Croatia Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 41
    Table 21: Procter & Gamble Key Facts 42
    Table 22: Colgate-Palmolive Company Key Facts 44
    Table 23: Croatia Dental Floss value, 2001-2006 (HRK m, nominal prices) 46
    Table 24: Croatia Dental Floss value forecast, 2006-2011 (HRK m, nominal prices) 47
    Table 25: Croatia Dental Floss value, 2001-2006 (US$ m nominal prices) 49
    Table 26: Croatia Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 49
    Table 27: Croatia Dental Floss volume, 2001-2006 (Units m) 51
    Table 28: Croatia Dental Floss volume forecast, 2006-2011 (Units m) 52
    Table 29: Croatia Dental Floss brand share, by value, 2005-2006 (%) 54
    Table 30: Croatia Dental Floss value, by brand 2005-2006 (HRK m nominal prices) 54
    Table 31: Croatia Dental Floss company share by value, 2005-2006 (%) 56
    Table 32: Croatia Dental Floss value, by company, 2005-2006 (HRK m nominal prices) 56
    Table 33: Croatia Dental Floss distribution channels, by value, 2005-2006 (%) 57
    Table 34: Croatia Dental Floss value, by distribution channel, 2005-2006 (HRK m nominal prices) 57
    Table 35: Croatia Dental Floss expenditure per capita, 2001-2006 (HRK, nominal prices) 59
    Table 36: Croatia Dental Floss forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 59
    Table 37: Croatia Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 60
    Table 38: Croatia Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
    Table 39: Croatia Dental Floss consumption per capita, 2001-2006 (Units) 61
    Table 40: Croatia Dental Floss forecast consumption per capita, 2006-2011 (Units) 61
    Table 41: Croatia Denture Care value, 2001-2006 (HRK m, nominal prices) 62
    Table 42: Croatia Denture Care value forecast, 2006-2011 (HRK m, nominal prices) 63
    Table 43: Croatia Denture Care value, 2001-2006 (US$ m nominal prices) 65
    Table 44: Croatia Denture Care value forecast, 2006-2011 (US$ m nominal prices) 65
    Table 45: Croatia Denture Care volume, 2001-2006 (Units m) 67
    Table 46: Croatia Denture Care volume forecast, 2006-2011 (Units m) 68
    Table 47: Croatia Denture Care brand share, by value, 2005-2006 (%) 70
    Table 48: Croatia Denture Care value, by brand 2005-2006 (HRK m nominal prices) 70
    Table 49: Croatia Denture Care company share by value, 2005-2006 (%) 72
    Table 50: Croatia Denture Care value, by company, 2005-2006 (HRK m nominal prices) 72
    Table 51: Croatia Denture Care distribution channels, by value, 2005-2006 (%) 73
    Table 52: Croatia Denture Care value, by distribution channel, 2005-2006 (HRK m nominal prices) 73
    Table 53: Croatia Denture Care expenditure per capita, 2001-2006 (HRK, nominal prices) 75
    Table 54: Croatia Denture Care forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 75
    Table 55: Croatia Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 76
    Table 56: Croatia Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
    Table 57: Croatia Denture Care consumption per capita, 2001-2006 (Units) 77
    Table 58: Croatia Denture Care forecast consumption per capita, 2006-2011 (Units) 77
    Table 59: Croatia Mouthwash value, 2001-2006 (HRK m, nominal prices) 78
    Table 60: Croatia Mouthwash value forecast, 2006-2011 (HRK m, nominal prices) 79
    Table 61: Croatia Mouthwash value, 2001-2006 (US$ m nominal prices) 81
    Table 62: Croatia Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 81
    Table 63: Croatia Mouthwash volume, 2001-2006 (Units m) 83
    Table 64: Croatia Mouthwash volume forecast, 2006-2011 (Units m) 84
    Table 65: Croatia Mouthwash brand share, by value, 2005-2006 (%) 86
    Table 66: Croatia Mouthwash value, by brand 2005-2006 (HRK m nominal prices) 86
    Table 67: Croatia Mouthwash company share by value, 2005-2006 (%) 88
    Table 68: Croatia Mouthwash value, by company, 2005-2006 (HRK m nominal prices) 88
    Table 69: Croatia Mouthwash distribution channels, by value, 2005-2006 (%) 89
    Table 70: Croatia Mouthwash value, by distribution channel, 2005-2006 (HRK m nominal prices) 89
    Table 71: Croatia Mouthwash expenditure per capita, 2001-2006 (HRK, nominal prices) 91
    Table 72: Croatia Mouthwash forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 91
    Table 73: Croatia Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 92
    Table 74: Croatia Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 92
    Table 75: Croatia Mouthwash consumption per capita, 2001-2006 (Units) 93
    Table 76: Croatia Mouthwash forecast consumption per capita, 2006-2011 (Units) 93
    Table 77: Croatia Toothbrushes value, 2001-2006 (HRK m, nominal prices) 94
    Table 78: Croatia Toothbrushes value forecast, 2006-2011 (HRK m, nominal prices) 95
    Table 79: Croatia Toothbrushes value, 2001-2006 (US$ m nominal prices) 96
    Table 80: Croatia Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 96
    Table 81: Croatia Toothbrushes volume, 2001-2006 (Units m) 97
    Table 82: Croatia Toothbrushes volume forecast, 2006-2011 (Units m) 98
    Table 83: Croatia Toothbrushes brand share, by value, 2005-2006 (%) 99
    Table 84: Croatia Toothbrushes value, by brand 2005-2006 (HRK m nominal prices) 99
    Table 85: Croatia Toothbrushes company share by value, 2005-2006 (%) 101
    Table 86: Croatia Toothbrushes value, by company, 2005-2006 (HRK m nominal prices) 101
    Table 87: Croatia Toothbrushes distribution channels, by value, 2005-2006 (%) 102
    Table 88: Croatia Toothbrushes value, by distribution channel, 2005-2006 (HRK m nominal prices) 102
    Table 89: Croatia Toothbrushes expenditure per capita, 2001-2006 (HRK, nominal prices) 104
    Table 90: Croatia Toothbrushes forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 104
    Table 91: Croatia Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 105
    Table 92: Croatia Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 105
    Table 93: Croatia Toothbrushes consumption per capita, 2001-2006 (Units) 106
    Table 94: Croatia Toothbrushes forecast consumption per capita, 2006-2011 (Units) 106
    Table 95: Croatia Toothpaste value, 2001-2006 (HRK m, nominal prices) 107
    Table 96: Croatia Toothpaste value forecast, 2006-2011 (HRK m, nominal prices) 108
    Table 97: Croatia Toothpaste value, 2001-2006 (US$ m nominal prices) 110
    Table 98: Croatia Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 110
    Table 99: Croatia Toothpaste volume, 2001-2006 (Units m) 112
    Table 100: Croatia Toothpaste volume forecast, 2006-2011 (Units m) 113
    Table 101: Croatia Toothpaste brand share, by value, 2005-2006 (%) 115
    Table 102: Croatia Toothpaste value, by brand 2005-2006 (HRK m nominal prices) 115
    Table 103: Croatia Toothpaste company share by value, 2005-2006 (%) 117
    Table 104: Croatia Toothpaste value, by company, 2005-2006 (HRK m nominal prices) 117
    Table 105: Croatia Toothpaste distribution channels, by value, 2005-2006 (%) 118
    Table 106: Croatia Toothpaste value, by distribution channel, 2005-2006 (HRK m nominal prices) 118
    Table 107: Croatia Toothpaste expenditure per capita, 2001-2006 (HRK, nominal prices) 120
    Table 108: Croatia Toothpaste forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 120
    Table 109: Croatia Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 121
    Table 110: Croatia Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 121
    Table 111: Croatia Toothpaste consumption per capita, 2001-2006 (Units) 122
    Table 112: Croatia Toothpaste forecast consumption per capita, 2006-2011 (Units) 122
    Table 113: Global Oral Hygiene market value, 2006 123
    Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 126
    Table 115: Global Oral Hygiene market volume, 2006 128
    Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 131
    Table 117: Leading players - Top 5 countries 133
    Table 118: Croatia Oral Hygiene new product launches (reports) and SKUs, by company, 2006 134
    Table 119: Croatia Oral Hygiene new product launches (reports) - Recent 5 launches 135
    Table 120: Croatia Key Facts 137
    Table 121: Croatia population, by age group, 2000-2005 (millions) 140
    Table 122: Croatia population forecast, by age group, 2005-2010 (millions) 141
    Table 123: Croatia population, by gender, 2000-2005 (millions) 141
    Table 124: Croatia population forecast, by gender, 2005-2010 (millions) 142
    Table 125: Croatia real GDP, 2000-2005 (HRK bn, 2005 prices) 142
    Table 126: Croatia real GDP forecast, 2005-2010 (HRK bn, 2005 prices) 142
    Table 127: Croatia nominal GDP, 2000-2005 (HRK bn, nominal prices) 143
    Table 128: Croatia real GDP, 2000-2005 (US$ bn, 2005 prices) 143
    Table 129: Croatia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 143
    Table 130: Croatia consumer price index, 2000-2005 (2000=100) 144
    Table 131: Croatia consumer price index, 2005-2010 (2000=100) 144
    Table 132: Croatia exchange rate, 2000-2005 144