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Oral Hygiene in Denmark to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Denmark. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment
  • Includes company and brand share data by categories


    • Highlights

    The market for Oral Hygiene in Denmark increased between 2001-2006, growing at an average annual rate of 2.6%.

    The leading company in the market in 2006 was GlaxoSmithKline Plc. The second-largest player was Colgate-Palmolive Company with Procter & Gamble Company, The in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Oral Hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Oral Hygiene 2
    Summary category level - Dental Floss 3
    Summary category level - Denture Care 4
    Summary category level - Mouthwash 5
    Summary category level - Toothbrushes 6
    Summary category level - Toothpaste 7
    Chapter 2 INTRODUCTION 8
    What is this report about? 8
    How to use this report 8
    Market Definition 9
    Chapter 3 MARKET OVERVIEW 24
    Value Analysis, 2001-2006 24
    Value Analysis, 2006-2011 25
    Value Analysis, US$ 2001-2006 27
    Value Analysis, US$ 2006-2011 27
    Volume Analysis, 2001-2006 29
    Volume Analysis, 2006-2011 30
    Company and Brand Share Analysis 32
    Distribution Analysis 38
    Expenditure & consumption per capita 40
    Chapter 4 LEADING COMPANY PROFILES 44
    GlaxoSmithKline 44
    Colgate-Palmolive Company. 47
    Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 49
    Value Analysis, 2001-2006 49
    Value Analysis, 2006-2011 50
    Value Analysis, US$ 2001-2006 52
    Value Analysis, US$ 2006-2011 52
    Volume Analysis, 2001-2006 54
    Volume Analysis, 2006-2011 55
    Company and Brand Share Analysis 57
    Distribution Analysis 60
    Expenditure & consumption per capita 62
    Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 65
    Value Analysis, 2001-2006 65
    Value Analysis, 2006-2011 66
    Value Analysis, US$ 2001-2006 68
    Value Analysis, US$ 2006-2011 68
    Volume Analysis, 2001-2006 70
    Volume Analysis, 2006-2011 71
    Company and Brand Share Analysis 73
    Distribution Analysis 76
    Expenditure & consumption per capita 78
    Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 81
    Value Analysis, 2001-2006 81
    Value Analysis, 2006-2011 82
    Value Analysis, US$ 2001-2006 84
    Value Analysis, US$ 2006-2011 84
    Volume Analysis, 2001-2006 86
    Volume Analysis, 2006-2011 87
    Company and Brand Share Analysis 89
    Distribution Analysis 92
    Expenditure & consumption per capita 94
    Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 97
    Value Analysis, 2001-2006 97
    Value Analysis, 2006-2011 98
    Value Analysis, US$ 2001-2006 100
    Value Analysis, US$ 2006-2011 100
    Volume Analysis, 2001-2006 102
    Volume Analysis, 2006-2011 103
    Company and Brand Share Analysis 105
    Distribution Analysis 109
    Expenditure & consumption per capita 111
    Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 114
    Value Analysis, 2001-2006 114
    Value Analysis, 2006-2011 115
    Value Analysis, US$ 2001-2006 117
    Value Analysis, US$ 2006-2011 117
    Volume Analysis, 2001-2006 119
    Volume Analysis, 2006-2011 120
    Company and Brand Share Analysis 122
    Distribution Analysis 126
    Expenditure & consumption per capita 128
    Chapter 10 COUNTRY COMPARISON 131
    Value 131
    Volume 136
    Market Share 141
    Chapter 11 NEW PRODUCT DEVELOPMENT 142
    Product launches over time 142
    Recent product launches 144
    Chapter 12 DENMARK SOCIOECONOMIC PROFILE 145
    Country Overview 145
    Key Facts 146
    Political Overview 147
    Denmark Economic Overview 148
    Chapter 13 DENMARK MACROECONOMIC PROFILE 149
    Macroeconomic Indicators 149
    Chapter 14 RESEARCH METHODOLOGY 154
    Methodology overview 154
    Secondary research 155
    Market modelling 156
    Primary research 157
    Data finalisation 157
    Ongoing research 158
    Chapter 15 APPENDIX 159
    Future readings 159
    How to contact experts in your industry 159

    LIST OF FIGURES
    Figure 1: Denmark Oral Hygiene value & value forecast, 2001-2011 (DKK m, nominal prices) 26
    Figure 2: Denmark Oral Hygiene category growth comparison, by value, 2001-2011 28
    Figure 3: Denmark Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
    Figure 4: Denmark Oral Hygiene category growth comparison, by volume, 2001-2011 31
    Figure 5: Denmark Oral Hygiene company share, by value, 2005-2006 (%) 36
    Figure 6: Denmark Oral Hygiene distribution channels, by value, 2005-2006(%) 39
    Figure 7: Denmark Dental Floss value & value forecast, 2001-2011 (DKK m, nominal prices) 51
    Figure 8: Denmark Dental Floss category growth comparison, by value, 2001-2011 53
    Figure 9: Denmark Dental Floss volume & volume forecast, 2001-2011 (Units m) 56
    Figure 10: Denmark Dental Floss category growth comparison, by volume, 2001-2011 56
    Figure 11: Denmark Dental Floss company share, by value, 2005-2006 (%) 58
    Figure 12: Denmark Dental Floss distribution channels, by value, 2005-2006(%) 61
    Figure 13: Denmark Denture Care value & value forecast, 2001-2011 (DKK m, nominal prices) 67
    Figure 14: Denmark Denture Care category growth comparison, by value, 2001-2011 69
    Figure 15: Denmark Denture Care volume & volume forecast, 2001-2011 (Units m) 72
    Figure 16: Denmark Denture Care category growth comparison, by volume, 2001-2011 72
    Figure 17: Denmark Denture Care company share, by value, 2005-2006 (%) 74
    Figure 18: Denmark Denture Care distribution channels, by value, 2005-2006(%) 77
    Figure 19: Denmark Mouthwash value & value forecast, 2001-2011 (DKK m, nominal prices) 83
    Figure 20: Denmark Mouthwash category growth comparison, by value, 2001-2011 85
    Figure 21: Denmark Mouthwash volume & volume forecast, 2001-2011 (Units m) 88
    Figure 22: Denmark Mouthwash category growth comparison, by volume, 2001-2011 88
    Figure 23: Denmark Mouthwash company share, by value, 2005-2006 (%) 90
    Figure 24: Denmark Mouthwash distribution channels, by value, 2005-2006(%) 93
    Figure 25: Denmark Toothbrushes value & value forecast, 2001-2011 (DKK m, nominal prices) 99
    Figure 26: Denmark Toothbrushes category growth comparison, by value, 2001-2011 101
    Figure 27: Denmark Toothbrushes volume & volume forecast, 2001-2011 (Units m) 104
    Figure 28: Denmark Toothbrushes category growth comparison, by volume, 2001-2011 104
    Figure 29: Denmark Toothbrushes company share, by value, 2005-2006 (%) 107
    Figure 30: Denmark Toothbrushes distribution channels, by value, 2005-2006(%) 110
    Figure 31: Denmark Toothpaste value & value forecast, 2001-2011 (DKK m, nominal prices) 116
    Figure 32: Denmark Toothpaste category growth comparison, by value, 2001-2011 118
    Figure 33: Denmark Toothpaste volume & volume forecast, 2001-2011 (Units m) 121
    Figure 34: Denmark Toothpaste category growth comparison, by volume, 2001-2011 121
    Figure 35: Denmark Toothpaste company share, by value, 2005-2006 (%) 124
    Figure 36: Denmark Toothpaste distribution channels, by value, 2005-2006(%) 127
    Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 132
    Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 135
    Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 137
    Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 140
    Figure 41: Map of Denmark 146
    Figure 42: Annual data review process 155

    LIST OF TABLES
    Table 1: Oral Hygiene category definitions 10
    Table 2: Oral Hygiene distribution channels 11
    Table 3: Denmark Oral Hygiene value, 2001-2006 (DKK m, nominal prices) 24
    Table 4: Denmark Oral Hygiene value forecast, 2006-2011 (DKK m, nominal prices) 25
    Table 5: Denmark Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
    Table 6: Denmark Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
    Table 7: Denmark Oral Hygiene volume, 2001-2006 (Units m) 29
    Table 8: Denmark Oral Hygiene volume forecast, 2006-2011 (Units m) 30
    Table 9: Denmark Oral Hygiene brand share, by value, 2005-2006 (%) 32
    Table 10: Denmark Oral Hygiene value, by brand 2005-2006 (DKK m nominal prices) 34
    Table 11: Denmark Oral Hygiene company share by value, 2005-2006 (%) 37
    Table 12: Denmark Oral Hygiene value, by company, 2005-2006 (DKK m nominal prices) 37
    Table 13: Denmark Oral Hygiene distribution channels, by value, 2005-2006 (%) 38
    Table 14: Denmark Oral Hygiene value, by distribution channel, 2005-2006 (DKK m nominal prices) 38
    Table 15: Denmark Oral Hygiene expenditure per capita, 2001-2006 (DKK, nominal prices) 40
    Table 16: Denmark Oral Hygiene forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 41
    Table 17: Denmark Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 41
    Table 18: Denmark Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 42
    Table 19: Denmark Oral Hygiene consumption per capita, 2001-2006 (Units) 42
    Table 20: Denmark Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 43
    Table 21: GlaxoSmithKline Key Facts 44
    Table 22: Colgate-Palmolive Company Key Facts 47
    Table 23: Denmark Dental Floss value, 2001-2006 (DKK m, nominal prices) 49
    Table 24: Denmark Dental Floss value forecast, 2006-2011 (DKK m, nominal prices) 50
    Table 25: Denmark Dental Floss value, 2001-2006 (US$ m nominal prices) 52
    Table 26: Denmark Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 52
    Table 27: Denmark Dental Floss volume, 2001-2006 (Units m) 54
    Table 28: Denmark Dental Floss volume forecast, 2006-2011 (Units m) 55
    Table 29: Denmark Dental Floss brand share, by value, 2005-2006 (%) 57
    Table 30: Denmark Dental Floss value, by brand 2005-2006 (DKK m nominal prices) 57
    Table 31: Denmark Dental Floss company share by value, 2005-2006 (%) 59
    Table 32: Denmark Dental Floss value, by company, 2005-2006 (DKK m nominal prices) 59
    Table 33: Denmark Dental Floss distribution channels, by value, 2005-2006 (%) 60
    Table 34: Denmark Dental Floss value, by distribution channel, 2005-2006 (DKK m nominal prices) 60
    Table 35: Denmark Dental Floss expenditure per capita, 2001-2006 (DKK, nominal prices) 62
    Table 36: Denmark Dental Floss forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 62
    Table 37: Denmark Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 63
    Table 38: Denmark Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
    Table 39: Denmark Dental Floss consumption per capita, 2001-2006 (Units) 64
    Table 40: Denmark Dental Floss forecast consumption per capita, 2006-2011 (Units) 64
    Table 41: Denmark Denture Care value, 2001-2006 (DKK m, nominal prices) 65
    Table 42: Denmark Denture Care value forecast, 2006-2011 (DKK m, nominal prices) 66
    Table 43: Denmark Denture Care value, 2001-2006 (US$ m nominal prices) 68
    Table 44: Denmark Denture Care value forecast, 2006-2011 (US$ m nominal prices) 68
    Table 45: Denmark Denture Care volume, 2001-2006 (Units m) 70
    Table 46: Denmark Denture Care volume forecast, 2006-2011 (Units m) 71
    Table 47: Denmark Denture Care brand share, by value, 2005-2006 (%) 73
    Table 48: Denmark Denture Care value, by brand 2005-2006 (DKK m nominal prices) 73
    Table 49: Denmark Denture Care company share by value, 2005-2006 (%) 75
    Table 50: Denmark Denture Care value, by company, 2005-2006 (DKK m nominal prices) 75
    Table 51: Denmark Denture Care distribution channels, by value, 2005-2006 (%) 76
    Table 52: Denmark Denture Care value, by distribution channel, 2005-2006 (DKK m nominal prices) 76
    Table 53: Denmark Denture Care expenditure per capita, 2001-2006 (DKK, nominal prices) 78
    Table 54: Denmark Denture Care forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 78
    Table 55: Denmark Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 79
    Table 56: Denmark Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
    Table 57: Denmark Denture Care consumption per capita, 2001-2006 (Units) 80
    Table 58: Denmark Denture Care forecast consumption per capita, 2006-2011 (Units) 80
    Table 59: Denmark Mouthwash value, 2001-2006 (DKK m, nominal prices) 81
    Table 60: Denmark Mouthwash value forecast, 2006-2011 (DKK m, nominal prices) 82
    Table 61: Denmark Mouthwash value, 2001-2006 (US$ m nominal prices) 84
    Table 62: Denmark Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 84
    Table 63: Denmark Mouthwash volume, 2001-2006 (Units m) 86
    Table 64: Denmark Mouthwash volume forecast, 2006-2011 (Units m) 87
    Table 65: Denmark Mouthwash brand share, by value, 2005-2006 (%) 89
    Table 66: Denmark Mouthwash value, by brand 2005-2006 (DKK m nominal prices) 89
    Table 67: Denmark Mouthwash company share by value, 2005-2006 (%) 91
    Table 68: Denmark Mouthwash value, by company, 2005-2006 (DKK m nominal prices) 91
    Table 69: Denmark Mouthwash distribution channels, by value, 2005-2006 (%) 92
    Table 70: Denmark Mouthwash value, by distribution channel, 2005-2006 (DKK m nominal prices) 92
    Table 71: Denmark Mouthwash expenditure per capita, 2001-2006 (DKK, nominal prices) 94
    Table 72: Denmark Mouthwash forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 94
    Table 73: Denmark Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 95
    Table 74: Denmark Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
    Table 75: Denmark Mouthwash consumption per capita, 2001-2006 (Units) 96
    Table 76: Denmark Mouthwash forecast consumption per capita, 2006-2011 (Units) 96
    Table 77: Denmark Toothbrushes value, 2001-2006 (DKK m, nominal prices) 97
    Table 78: Denmark Toothbrushes value forecast, 2006-2011 (DKK m, nominal prices) 98
    Table 79: Denmark Toothbrushes value, 2001-2006 (US$ m nominal prices) 100
    Table 80: Denmark Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 100
    Table 81: Denmark Toothbrushes volume, 2001-2006 (Units m) 102
    Table 82: Denmark Toothbrushes volume forecast, 2006-2011 (Units m) 103
    Table 83: Denmark Toothbrushes brand share, by value, 2005-2006 (%) 105
    Table 84: Denmark Toothbrushes value, by brand 2005-2006 (DKK m nominal prices) 106
    Table 85: Denmark Toothbrushes company share by value, 2005-2006 (%) 108
    Table 86: Denmark Toothbrushes value, by company, 2005-2006 (DKK m nominal prices) 108
    Table 87: Denmark Toothbrushes distribution channels, by value, 2005-2006 (%) 109
    Table 88: Denmark Toothbrushes value, by distribution channel, 2005-2006 (DKK m nominal prices) 109
    Table 89: Denmark Toothbrushes expenditure per capita, 2001-2006 (DKK, nominal prices) 111
    Table 90: Denmark Toothbrushes forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 111
    Table 91: Denmark Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 112
    Table 92: Denmark Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 112
    Table 93: Denmark Toothbrushes consumption per capita, 2001-2006 (Units) 113
    Table 94: Denmark Toothbrushes forecast consumption per capita, 2006-2011 (Units) 113
    Table 95: Denmark Toothpaste value, 2001-2006 (DKK m, nominal prices) 114
    Table 96: Denmark Toothpaste value forecast, 2006-2011 (DKK m, nominal prices) 115
    Table 97: Denmark Toothpaste value, 2001-2006 (US$ m nominal prices) 117
    Table 98: Denmark Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 117
    Table 99: Denmark Toothpaste volume, 2001-2006 (Units m) 119
    Table 100: Denmark Toothpaste volume forecast, 2006-2011 (Units m) 120
    Table 101: Denmark Toothpaste brand share, by value, 2005-2006 (%) 122
    Table 102: Denmark Toothpaste value, by brand 2005-2006 (DKK m nominal prices) 123
    Table 103: Denmark Toothpaste company share by value, 2005-2006 (%) 125
    Table 104: Denmark Toothpaste value, by company, 2005-2006 (DKK m nominal prices) 125
    Table 105: Denmark Toothpaste distribution channels, by value, 2005-2006 (%) 126
    Table 106: Denmark Toothpaste value, by distribution channel, 2005-2006 (DKK m nominal prices) 126
    Table 107: Denmark Toothpaste expenditure per capita, 2001-2006 (DKK, nominal prices) 128
    Table 108: Denmark Toothpaste forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 128
    Table 109: Denmark Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 129
    Table 110: Denmark Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 129
    Table 111: Denmark Toothpaste consumption per capita, 2001-2006 (Units) 130
    Table 112: Denmark Toothpaste forecast consumption per capita, 2006-2011 (Units) 130
    Table 113: Global Oral Hygiene market value, 2006 131
    Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 134
    Table 115: Global Oral Hygiene market volume, 2006 136
    Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 139
    Table 117: Leading players - Top 5 countries 141
    Table 118: Denmark Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 142
    Table 119: Denmark Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 142
    Table 120: Denmark Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 143
    Table 121: Denmark Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 143
    Table 122: Denmark Oral Hygiene new product launches (reports) - Recent 5 launches 144
    Table 123: Denmark Key Facts 146
    Table 124: Denmark population, by age group, 2000-2005 (millions) 149
    Table 125: Denmark population forecast, by age group, 2005-2010 (millions) 150
    Table 126: Denmark population, by gender, 2000-2005 (millions) 150
    Table 127: Denmark population forecast, by gender, 2005-2010 (millions) 151
    Table 128: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 151
    Table 129: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 151
    Table 130: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 152
    Table 131: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 152
    Table 132: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 152
    Table 133: Denmark consumer price index, 2000-2005 (2000=100) 153
    Table 134: Denmark consumer price index, 2005-2010 (2000=100) 153
    Table 135: Denmark exchange rate, 2000-2005 153