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Oral Hygiene in Egypt to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Egypt. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment
  • Includes company and brand share data by categories


    • Highlights

    The market for Oral Hygiene in Egypt increased between 2001-2006, growing at an average annual rate of 3.9%.

    The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was Colgate-Palmolive Company with Unilever in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Oral Hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting

    • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Oral Hygiene 2
    Summary category level - Dental Floss 3
    Summary category level - Denture Care 4
    Summary category level - Mouthwash 5
    Summary category level - Toothbrushes 6
    Summary category level - Toothpaste 7
    Chapter 2 INTRODUCTION 8
    What is this report about? 8
    How to use this report 8
    Market Definition 9
    Chapter 3 MARKET OVERVIEW 24
    Value Analysis, 2001-2006 24
    Value Analysis, 2006-2011 25
    Value Analysis, US$ 2001-2006 27
    Value Analysis, US$ 2006-2011 27
    Volume Analysis, 2001-2006 29
    Volume Analysis, 2006-2011 30
    Company and Brand Share Analysis 32
    Distribution Analysis 36
    Expenditure & consumption per capita 38
    Chapter 4 LEADING COMPANY PROFILES 42
    Procter & Gamble 42
    Colgate-Palmolive Company 44
    Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 46
    Value Analysis, 2001-2006 46
    Value Analysis, 2006-2011 47
    Value Analysis, US$ 2001-2006 49
    Value Analysis, US$ 2006-2011 49
    Volume Analysis, 2001-2006 51
    Volume Analysis, 2006-2011 52
    Company and Brand Share Analysis 54
    Distribution Analysis 57
    Expenditure & consumption per capita 59
    Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 62
    Value Analysis, 2001-2006 62
    Value Analysis, 2006-2011 63
    Value Analysis, US$ 2001-2006 65
    Value Analysis, US$ 2006-2011 65
    Volume Analysis, 2001-2006 67
    Volume Analysis, 2006-2011 68
    Company and Brand Share Analysis 70
    Distribution Analysis 73
    Expenditure & consumption per capita 75
    Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 78
    Value Analysis, 2001-2006 78
    Value Analysis, 2006-2011 79
    Value Analysis, US$ 2001-2006 81
    Value Analysis, US$ 2006-2011 81
    Volume Analysis, 2001-2006 83
    Volume Analysis, 2006-2011 84
    Company and Brand Share Analysis 86
    Distribution Analysis 89
    Expenditure & consumption per capita 91
    Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 94
    Value Analysis, 2001-2006 94
    Value Analysis, 2006-2011 95
    Value Analysis, US$ 2001-2006 97
    Value Analysis, US$ 2006-2011 97
    Volume Analysis, 2001-2006 99
    Volume Analysis, 2006-2011 100
    Company and Brand Share Analysis 102
    Distribution Analysis 105
    Expenditure & consumption per capita 107
    Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 110
    Value Analysis, 2001-2006 110
    Value Analysis, 2006-2011 111
    Value Analysis, US$ 2001-2006 113
    Value Analysis, US$ 2006-2011 113
    Volume Analysis, 2001-2006 115
    Volume Analysis, 2006-2011 116
    Company and Brand Share Analysis 118
    Distribution Analysis 121
    Expenditure & consumption per capita 123
    Chapter 10 COUNTRY COMPARISON 126
    Value 126
    Volume 131
    Market Share 136
    Chapter 11 NEW PRODUCT DEVELOPMENT 137
    Product launches over time 137
    Recent product launches 139
    Chapter 12 EGYPT SOCIOECONOMIC PROFILE 140
    Country Overview 140
    Key Facts 141
    Political Overview 142
    Egypt Economic Overview 143
    Chapter 13 EGYPT MACROECONOMIC PROFILE 144
    Macroeconomic Indicators 144
    Chapter 14 RESEARCH METHODOLOGY 149
    Methodology overview 149
    Secondary research 150
    Market modelling 151
    Primary research 152
    Data finalisation 152
    Ongoing research 153
    Chapter 15 APPENDIX 154
    Future readings 154
    How to contact experts in your industry 154

    LIST OF FIGURES
    Figure 1: Egypt Oral Hygiene value & value forecast, 2001-2011 (EGP m, nominal prices) 26
    Figure 2: Egypt Oral Hygiene category growth comparison, by value, 2001-2011 28
    Figure 3: Egypt Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
    Figure 4: Egypt Oral Hygiene category growth comparison, by volume, 2001-2011 31
    Figure 5: Egypt Oral Hygiene company share, by value, 2005-2006 (%) 34
    Figure 6: Egypt Oral Hygiene distribution channels, by value, 2005-2006(%) 37
    Figure 7: Egypt Dental Floss value & value forecast, 2001-2011 (EGP m, nominal prices) 48
    Figure 8: Egypt Dental Floss category growth comparison, by value, 2001-2011 50
    Figure 9: Egypt Dental Floss volume & volume forecast, 2001-2011 (Units m) 53
    Figure 10: Egypt Dental Floss category growth comparison, by volume, 2001-2011 53
    Figure 11: Egypt Dental Floss company share, by value, 2005-2006 (%) 55
    Figure 12: Egypt Dental Floss distribution channels, by value, 2005-2006(%) 58
    Figure 13: Egypt Denture Care value & value forecast, 2001-2011 (EGP m, nominal prices) 64
    Figure 14: Egypt Denture Care category growth comparison, by value, 2001-2011 66
    Figure 15: Egypt Denture Care volume & volume forecast, 2001-2011 (Units m) 69
    Figure 16: Egypt Denture Care category growth comparison, by volume, 2001-2011 69
    Figure 17: Egypt Denture Care company share, by value, 2005-2006 (%) 71
    Figure 18: Egypt Denture Care distribution channels, by value, 2005-2006(%) 74
    Figure 19: Egypt Mouthwash value & value forecast, 2001-2011 (EGP m, nominal prices) 80
    Figure 20: Egypt Mouthwash category growth comparison, by value, 2001-2011 82
    Figure 21: Egypt Mouthwash volume & volume forecast, 2001-2011 (Units m) 85
    Figure 22: Egypt Mouthwash category growth comparison, by volume, 2001-2011 85
    Figure 23: Egypt Mouthwash company share, by value, 2005-2006 (%) 87
    Figure 24: Egypt Mouthwash distribution channels, by value, 2005-2006(%) 90
    Figure 25: Egypt Toothbrushes value & value forecast, 2001-2011 (EGP m, nominal prices) 96
    Figure 26: Egypt Toothbrushes category growth comparison, by value, 2001-2011 98
    Figure 27: Egypt Toothbrushes volume & volume forecast, 2001-2011 (Units m) 101
    Figure 28: Egypt Toothbrushes category growth comparison, by volume, 2001-2011 101
    Figure 29: Egypt Toothbrushes company share, by value, 2005-2006 (%) 103
    Figure 30: Egypt Toothbrushes distribution channels, by value, 2005-2006(%) 106
    Figure 31: Egypt Toothpaste value & value forecast, 2001-2011 (EGP m, nominal prices) 112
    Figure 32: Egypt Toothpaste category growth comparison, by value, 2001-2011 114
    Figure 33: Egypt Toothpaste volume & volume forecast, 2001-2011 (Units m) 117
    Figure 34: Egypt Toothpaste category growth comparison, by volume, 2001-2011 117
    Figure 35: Egypt Toothpaste company share, by value, 2005-2006 (%) 119
    Figure 36: Egypt Toothpaste distribution channels, by value, 2005-2006(%) 122
    Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 127
    Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 130
    Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 132
    Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 135
    Figure 41: Map of Egypt 141
    Figure 42: Annual data review process 150

    LIST OF TABLES
    Table 1: Oral Hygiene category definitions 10
    Table 2: Oral Hygiene distribution channels 11
    Table 3: Egypt Oral Hygiene value, 2001-2006 (EGP m, nominal prices) 24
    Table 4: Egypt Oral Hygiene value forecast, 2006-2011 (EGP m, nominal prices) 25
    Table 5: Egypt Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
    Table 6: Egypt Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
    Table 7: Egypt Oral Hygiene volume, 2001-2006 (Units m) 29
    Table 8: Egypt Oral Hygiene volume forecast, 2006-2011 (Units m) 30
    Table 9: Egypt Oral Hygiene brand share, by value, 2005-2006 (%) 32
    Table 10: Egypt Oral Hygiene value, by brand 2005-2006 (EGP m nominal prices) 33
    Table 11: Egypt Oral Hygiene company share by value, 2005-2006 (%) 35
    Table 12: Egypt Oral Hygiene value, by company, 2005-2006 (EGP m nominal prices) 35
    Table 13: Egypt Oral Hygiene distribution channels, by value, 2005-2006 (%) 36
    Table 14: Egypt Oral Hygiene value, by distribution channel, 2005-2006 (EGP m nominal prices) 36
    Table 15: Egypt Oral Hygiene expenditure per capita, 2001-2006 (EGP, nominal prices) 38
    Table 16: Egypt Oral Hygiene forecast expenditure per capita, 2006-2011 (EGP, nominal prices) 39
    Table 17: Egypt Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
    Table 18: Egypt Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
    Table 19: Egypt Oral Hygiene consumption per capita, 2001-2006 (Units) 40
    Table 20: Egypt Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 41
    Table 21: Procter & Gamble Key Facts 42
    Table 22: Colgate-Palmolive Company Key Facts 44
    Table 23: Egypt Dental Floss value, 2001-2006 (EGP m, nominal prices) 46
    Table 24: Egypt Dental Floss value forecast, 2006-2011 (EGP m, nominal prices) 47
    Table 25: Egypt Dental Floss value, 2001-2006 (US$ m nominal prices) 49
    Table 26: Egypt Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 49
    Table 27: Egypt Dental Floss volume, 2001-2006 (Units m) 51
    Table 28: Egypt Dental Floss volume forecast, 2006-2011 (Units m) 52
    Table 29: Egypt Dental Floss brand share, by value, 2005-2006 (%) 54
    Table 30: Egypt Dental Floss value, by brand 2005-2006 (EGP m nominal prices) 54
    Table 31: Egypt Dental Floss company share by value, 2005-2006 (%) 56
    Table 32: Egypt Dental Floss value, by company, 2005-2006 (EGP m nominal prices) 56
    Table 33: Egypt Dental Floss distribution channels, by value, 2005-2006 (%) 57
    Table 34: Egypt Dental Floss value, by distribution channel, 2005-2006 (EGP m nominal prices) 57
    Table 35: Egypt Dental Floss expenditure per capita, 2001-2006 (EGP, nominal prices) 59
    Table 36: Egypt Dental Floss forecast expenditure per capita, 2006-2011 (EGP, nominal prices) 59
    Table 37: Egypt Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 60
    Table 38: Egypt Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
    Table 39: Egypt Dental Floss consumption per capita, 2001-2006 (Units) 61
    Table 40: Egypt Dental Floss forecast consumption per capita, 2006-2011 (Units) 61
    Table 41: Egypt Denture Care value, 2001-2006 (EGP m, nominal prices) 62
    Table 42: Egypt Denture Care value forecast, 2006-2011 (EGP m, nominal prices) 63
    Table 43: Egypt Denture Care value, 2001-2006 (US$ m nominal prices) 65
    Table 44: Egypt Denture Care value forecast, 2006-2011 (US$ m nominal prices) 65
    Table 45: Egypt Denture Care volume, 2001-2006 (Units m) 67
    Table 46: Egypt Denture Care volume forecast, 2006-2011 (Units m) 68
    Table 47: Egypt Denture Care brand share, by value, 2005-2006 (%) 70
    Table 48: Egypt Denture Care value, by brand 2005-2006 (EGP m nominal prices) 70
    Table 49: Egypt Denture Care company share by value, 2005-2006 (%) 72
    Table 50: Egypt Denture Care value, by company, 2005-2006 (EGP m nominal prices) 72
    Table 51: Egypt Denture Care distribution channels, by value, 2005-2006 (%) 73
    Table 52: Egypt Denture Care value, by distribution channel, 2005-2006 (EGP m nominal prices) 73
    Table 53: Egypt Denture Care expenditure per capita, 2001-2006 (EGP, nominal prices) 75
    Table 54: Egypt Denture Care forecast expenditure per capita, 2006-2011 (EGP, nominal prices) 75
    Table 55: Egypt Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 76
    Table 56: Egypt Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
    Table 57: Egypt Denture Care consumption per capita, 2001-2006 (Units) 77
    Table 58: Egypt Denture Care forecast consumption per capita, 2006-2011 (Units) 77
    Table 59: Egypt Mouthwash value, 2001-2006 (EGP m, nominal prices) 78
    Table 60: Egypt Mouthwash value forecast, 2006-2011 (EGP m, nominal prices) 79
    Table 61: Egypt Mouthwash value, 2001-2006 (US$ m nominal prices) 81
    Table 62: Egypt Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 81
    Table 63: Egypt Mouthwash volume, 2001-2006 (Units m) 83
    Table 64: Egypt Mouthwash volume forecast, 2006-2011 (Units m) 84
    Table 65: Egypt Mouthwash brand share, by value, 2005-2006 (%) 86
    Table 66: Egypt Mouthwash value, by brand 2005-2006 (EGP m nominal prices) 86
    Table 67: Egypt Mouthwash company share by value, 2005-2006 (%) 88
    Table 68: Egypt Mouthwash value, by company, 2005-2006 (EGP m nominal prices) 88
    Table 69: Egypt Mouthwash distribution channels, by value, 2005-2006 (%) 89
    Table 70: Egypt Mouthwash value, by distribution channel, 2005-2006 (EGP m nominal prices) 89
    Table 71: Egypt Mouthwash expenditure per capita, 2001-2006 (EGP, nominal prices) 91
    Table 72: Egypt Mouthwash forecast expenditure per capita, 2006-2011 (EGP, nominal prices) 91
    Table 73: Egypt Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 92
    Table 74: Egypt Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 92
    Table 75: Egypt Mouthwash consumption per capita, 2001-2006 (Units) 93
    Table 76: Egypt Mouthwash forecast consumption per capita, 2006-2011 (Units) 93
    Table 77: Egypt Toothbrushes value, 2001-2006 (EGP m, nominal prices) 94
    Table 78: Egypt Toothbrushes value forecast, 2006-2011 (EGP m, nominal prices) 95
    Table 79: Egypt Toothbrushes value, 2001-2006 (US$ m nominal prices) 97
    Table 80: Egypt Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 97
    Table 81: Egypt Toothbrushes volume, 2001-2006 (Units m) 99
    Table 82: Egypt Toothbrushes volume forecast, 2006-2011 (Units m) 100
    Table 83: Egypt Toothbrushes brand share, by value, 2005-2006 (%) 102
    Table 84: Egypt Toothbrushes value, by brand 2005-2006 (EGP m nominal prices) 102
    Table 85: Egypt Toothbrushes company share by value, 2005-2006 (%) 104
    Table 86: Egypt Toothbrushes value, by company, 2005-2006 (EGP m nominal prices) 104
    Table 87: Egypt Toothbrushes distribution channels, by value, 2005-2006 (%) 105
    Table 88: Egypt Toothbrushes value, by distribution channel, 2005-2006 (EGP m nominal prices) 105
    Table 89: Egypt Toothbrushes expenditure per capita, 2001-2006 (EGP, nominal prices) 107
    Table 90: Egypt Toothbrushes forecast expenditure per capita, 2006-2011 (EGP, nominal prices) 107
    Table 91: Egypt Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 108
    Table 92: Egypt Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 108
    Table 93: Egypt Toothbrushes consumption per capita, 2001-2006 (Units) 109
    Table 94: Egypt Toothbrushes forecast consumption per capita, 2006-2011 (Units) 109
    Table 95: Egypt Toothpaste value, 2001-2006 (EGP m, nominal prices) 110
    Table 96: Egypt Toothpaste value forecast, 2006-2011 (EGP m, nominal prices) 111
    Table 97: Egypt Toothpaste value, 2001-2006 (US$ m nominal prices) 113
    Table 98: Egypt Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 113
    Table 99: Egypt Toothpaste volume, 2001-2006 (Units m) 115
    Table 100: Egypt Toothpaste volume forecast, 2006-2011 (Units m) 116
    Table 101: Egypt Toothpaste brand share, by value, 2005-2006 (%) 118
    Table 102: Egypt Toothpaste value, by brand 2005-2006 (EGP m nominal prices) 118
    Table 103: Egypt Toothpaste company share by value, 2005-2006 (%) 120
    Table 104: Egypt Toothpaste value, by company, 2005-2006 (EGP m nominal prices) 120
    Table 105: Egypt Toothpaste distribution channels, by value, 2005-2006 (%) 121
    Table 106: Egypt Toothpaste value, by distribution channel, 2005-2006 (EGP m nominal prices) 121
    Table 107: Egypt Toothpaste expenditure per capita, 2001-2006 (EGP, nominal prices) 123
    Table 108: Egypt Toothpaste forecast expenditure per capita, 2006-2011 (EGP, nominal prices) 123
    Table 109: Egypt Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 124
    Table 110: Egypt Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 124
    Table 111: Egypt Toothpaste consumption per capita, 2001-2006 (Units) 125
    Table 112: Egypt Toothpaste forecast consumption per capita, 2006-2011 (Units) 125
    Table 113: Global Oral Hygiene market value, 2006 126
    Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 129
    Table 115: Global Oral Hygiene market volume, 2006 131
    Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 134
    Table 117: Leading players - Top 5 countries 136
    Table 118: Egypt Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 137
    Table 119: Egypt Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 137
    Table 120: Egypt Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 138
    Table 121: Egypt Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 138
    Table 122: Egypt Oral Hygiene new product launches (reports) - Recent 5 launches 139
    Table 123: Egypt Key Facts 141
    Table 124: Egypt population, by age group, 2000-2005 (millions) 144
    Table 125: Egypt population forecast, by age group, 2005-2010 (millions) 145
    Table 126: Egypt population, by gender, 2000-2005 (millions) 145
    Table 127: Egypt population forecast, by gender, 2005-2010 (millions) 146
    Table 128: Egypt real GDP, 2000-2005 (EGP bn, 2005 prices) 146
    Table 129: Egypt real GDP forecast, 2005-2010 (EGP bn, 2005 prices) 146
    Table 130: Egypt nominal GDP, 2000-2005 (EGP bn, nominal prices) 147
    Table 131: Egypt real GDP, 2000-2005 (US$ bn, 2005 prices) 147
    Table 132: Egypt real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 147
    Table 133: Egypt consumer price index, 2000-2005 (2000=100) 148
    Table 134: Egypt consumer price index, 2005-2010 (2000=100) 148
    Table 135: Egypt exchange rate, 2000-2005 148