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Personal Hygiene in Ireland to 2011

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Report Summary

Introduction

This databook is a detailed information resource covering all the key data points on Personal Hygiene in Ireland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

  • Contains information on 3 categories: Soap, Deodorants and Bath & shower products
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment
  • Includes company and brand share data by categories


  • Highlights

    The market for Personal Hygiene in Ireland increased between 2001-2006, growing at an average annual rate of 1.8%.

    The leading company in the market in 2006 was Unilever. The second-largest player was Colgate-Palmolive Company with Sara Lee Corporation in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Personal Hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting

  • Table of Contents

    TABLE OF CONTENTS
    Chapter 1 EXECUTIVE SUMMARY 2
    Summary Market Level - Personal Hygiene 2
    Summary category level - Soap 3
    Summary category level - Deodorants 4
    Summary category level - Bath & Shower Products 5
    Chapter 2 INTRODUCTION 6
    What is this report about? 6
    How to use this report 6
    Market Definition 7
    Chapter 3 MARKET OVERVIEW 20
    Value Analysis, 2001-2006 20
    Value Analysis, 2006-2011 21
    Value Analysis, US$ 2001-2006 23
    Value Analysis, US$ 2006-2011 23
    Volume Analysis, 2001-2006 25
    Volume Analysis, 2006-2011 26
    Company and Brand Share Analysis 29
    Distribution Analysis 34
    Expenditure & consumption per capita 36
    Chapter 4 LEADING COMPANY PROFILES 39
    Unilever 39
    Colgate-Palmolive Company 41
    Chapter 5 CATEGORY ANALYSIS - SOAP 43
    Value Analysis, 2001-2006 43
    Value Analysis, 2006-2011 44
    Value Analysis, US$ 2001-2006 46
    Value Analysis, US$ 2006-2011 46
    Volume Analysis, 2001-2006 48
    Volume Analysis, 2006-2011 49
    Company and Brand Share Analysis 52
    Distribution Analysis 56
    Expenditure & consumption per capita 58
    Chapter 6 CATEGORY ANALYSIS - DEODORANTS 61
    Value Analysis, 2001-2006 61
    Value Analysis, 2006-2011 63
    Value Analysis, US$ 2001-2006 65
    Value Analysis, US$ 2006-2011 66
    Volume Analysis, 2001-2006 68
    Volume Analysis, 2006-2011 70
    Company and Brand Share Analysis 73
    Distribution Analysis 77
    Expenditure & consumption per capita 79
    Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 85
    Value Analysis, 2001-2006 85
    Value Analysis, 2006-2011 86
    Value Analysis, US$ 2001-2006 88
    Value Analysis, US$ 2006-2011 88
    Volume Analysis, 2001-2006 90
    Volume Analysis, 2006-2011 91
    Company and Brand Share Analysis 94
    Distribution Analysis 97
    Expenditure & consumption per capita 99
    Chapter 8 COUNTRY COMPARISON 102
    Value 102
    Volume 107
    Market Share 112
    Chapter 9 NEW PRODUCT DEVELOPMENT 113
    Product launches over time 113
    Recent product launches 115
    Chapter 10 IRELAND SOCIOECONOMIC PROFILE 116
    Country Overview 116
    Key Facts 117
    Political Overview 118
    Ireland Economic Overview 119
    Chapter 11 IRELAND MACROECONOMIC PROFILE 120
    Macroeconomic Indicators 120
    Chapter 12 RESEARCH METHODOLOGY 126
    Methodology overview 126
    Secondary research 127
    Market modelling 128
    Primary research 129
    Data finalisation 129
    Ongoing research 130
    Chapter 13 APPENDIX 131
    Future readings 131
    How to contact experts in your industry 131

    LIST OF FIGURES
    Figure 1: Ireland Personal hygiene value & value forecast, 2001-2011 (EUR m, nominal prices) 22
    Figure 2: Ireland Personal hygiene category growth comparison, by value, 2001-2011 24
    Figure 3: Ireland Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
    Figure 4: Ireland Personal hygiene category growth comparison, by volume, 2001-2011 28
    Figure 5: Ireland Personal hygiene company share, by value, 2005-2006 (%) 31
    Figure 6: Ireland Personal hygiene distribution channels, by value, 2005-2006(%) 35
    Figure 7: Ireland Soap value & value forecast, 2001-2011 (EUR m, nominal prices) 45
    Figure 8: Ireland Soap category growth comparison, by value, 2001-2011 47
    Figure 9: Ireland Soap volume & volume forecast, 2001-2011 (Units m) 50
    Figure 10: Ireland Soap category growth comparison, by volume, 2001-2011 51
    Figure 11: Ireland Soap company share, by value, 2005-2006 (%) 54
    Figure 12: Ireland Soap distribution channels, by value, 2005-2006(%) 57
    Figure 13: Ireland Deodorants value & value forecast, 2001-2011 (EUR m, nominal prices) 64
    Figure 14: Ireland Deodorants category growth comparison, by value, 2001-2011 67
    Figure 15: Ireland Deodorants volume & volume forecast, 2001-2011 (Units m) 71
    Figure 16: Ireland Deodorants category growth comparison, by volume, 2001-2011 72
    Figure 17: Ireland Deodorants company share, by value, 2005-2006 (%) 75
    Figure 18: Ireland Deodorants distribution channels, by value, 2005-2006(%) 78
    Figure 19: Ireland Bath & shower products value & value forecast, 2001-2011 (EUR m, nominal prices) 87
    Figure 20: Ireland Bath & shower products category growth comparison, by value, 2001-2011 89
    Figure 21: Ireland Bath & shower products volume & volume forecast, 2001-2011 (Units m) 92
    Figure 22: Ireland Bath & shower products category growth comparison, by volume, 2001-2011 93
    Figure 23: Ireland Bath & shower products company share, by value, 2005-2006 (%) 95
    Figure 24: Ireland Bath & shower products distribution channels, by value, 2005-2006(%) 98
    Figure 25: Global Personal Hygiene market split (value terms, 2006) – Top 5 countries 103
    Figure 26: Global Personal Hygiene market value, 2001 – 2006 (Top 5 countries) 106
    Figure 27: Global Personal Hygiene market split (volume terms, 2006) – Top 5 countries 108
    Figure 28: Global Personal Hygiene market volume, 2001 – 2006 (Top 5 countries) 111
    Figure 29: Map of Ireland 117
    Figure 30: Annual data review process 127

    LIST OF TABLES
    Table 1: Personal Hygiene category definitions 8
    Table 2: Personal Hygiene distribution channels 9
    Table 3: Ireland Personal Hygiene value, 2001-2006 (EUR m, nominal prices) 20
    Table 4: Ireland Personal Hygiene value forecast, 2006-2011 (EUR m, nominal prices) 21
    Table 5: Ireland Personal Hygiene value, 2001-2006 (US$ m nominal prices) 23
    Table 6: Ireland Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
    Table 7: Ireland Personal Hygiene volume, 2001-2006 (Units m) 25
    Table 8: Ireland Personal Hygiene volume forecast, 2006-2011 (Units m) 26
    Table 9: Ireland Personal Hygiene brand share, by value, 2005-2006 (%) 29
    Table 10: Ireland Personal Hygiene value, by brand 2005-2006 (EUR m nominal prices) 30
    Table 11: Ireland Personal Hygiene company share by value, 2005-2006 (%) 32
    Table 12: Ireland Personal Hygiene value, by company, 2005-2006 (EUR m nominal prices) 33
    Table 13: Ireland Personal Hygiene distribution channels, by value, 2005-2006 (%) 34
    Table 14: Ireland Personal Hygiene value, by distribution channel, 2005-2006 (EUR m nominal prices) 34
    Table 15: Ireland Personal Hygiene expenditure per capita, 2001-2006 (EUR, nominal prices) 36
    Table 16: Ireland Personal Hygiene forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 36
    Table 17: Ireland Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 37
    Table 18: Ireland Personal Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 37
    Table 19: Ireland Personal Hygiene consumption per capita, 2001-2006 (Units) 38
    Table 20: Ireland Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 38
    Table 21: Unilever Key Facts 39
    Table 22: Colgate-Palmolive Company Key Facts 41
    Table 23: Ireland Soap value, 2001-2006 (EUR m, nominal prices) 43
    Table 24: Ireland Soap value forecast, 2006-2011 (EUR m, nominal prices) 44
    Table 25: Ireland Soap value, 2001-2006 (US$ m nominal prices) 46
    Table 26: Ireland Soap value forecast, 2006-2011 (US$ m nominal prices) 46
    Table 27: Ireland Soap volume, 2001-2006 (Units m) 48
    Table 28: Ireland Soap volume forecast, 2006-2011 (Units m) 49
    Table 29: Ireland Soap brand share, by value, 2005-2006 (%) 52
    Table 30: Ireland Soap value, by brand 2005-2006 (EUR m nominal prices) 53
    Table 31: Ireland Soap company share by value, 2005-2006 (%) 55
    Table 32: Ireland Soap value, by company, 2005-2006 (EUR m nominal prices) 55
    Table 33: Ireland Soap distribution channels, by value, 2005-2006 (%) 56
    Table 34: Ireland Soap value, by distribution channel, 2005-2006 (EUR m nominal prices) 56
    Table 35: Ireland Soap expenditure per capita, 2001-2006 (EUR, nominal prices) 58
    Table 36: Ireland Soap forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 58
    Table 37: Ireland Soap expenditure per capita, 2001-2006 (US$ nominal prices) 59
    Table 38: Ireland Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
    Table 39: Ireland Soap consumption per capita, 2001-2006 (Units) 60
    Table 40: Ireland Soap forecast consumption per capita, 2006-2011 (Units) 60
    Table 41: Ireland Deodorants value, 2001-2006 (EUR m, nominal prices) 62
    Table 42: Ireland Deodorants value forecast, 2006-2011 (EUR m, nominal prices) 63
    Table 43: Ireland Deodorants value, 2001-2006 (US$ m nominal prices) 65
    Table 44: Ireland Deodorants value forecast, 2006-2011 (US$ m nominal prices) 66
    Table 45: Ireland Deodorants volume, 2001-2006 (Units m) 69
    Table 46: Ireland Deodorants volume forecast, 2006-2011 (Units m) 70
    Table 47: Ireland Deodorants brand share, by value, 2005-2006 (%) 73
    Table 48: Ireland Deodorants value, by brand 2005-2006 (EUR m nominal prices) 74
    Table 49: Ireland Deodorants company share by value, 2005-2006 (%) 76
    Table 50: Ireland Deodorants value, by company, 2005-2006 (EUR m nominal prices) 76
    Table 51: Ireland Deodorants distribution channels, by value, 2005-2006 (%) 77
    Table 52: Ireland Deodorants value, by distribution channel, 2005-2006 (EUR m nominal prices) 77
    Table 53: Ireland Deodorants expenditure per capita, 2001-2006 (EUR, nominal prices) 79
    Table 54: Ireland Deodorants forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 80
    Table 55: Ireland Deodorants expenditure per capita, 2001-2006 (US$ nominal prices) 81
    Table 56: Ireland Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal prices) 82
    Table 57: Ireland Deodorants consumption per capita, 2001-2006 (Units) 83
    Table 58: Ireland Deodorants forecast consumption per capita, 2006-2011 (Units) 84
    Table 59: Ireland Bath & shower products value, 2001-2006 (EUR m, nominal prices) 85
    Table 60: Ireland Bath & shower products value forecast, 2006-2011 (EUR m, nominal prices) 86
    Table 61: Ireland Bath & shower products value, 2001-2006 (US$ m nominal prices) 88
    Table 62: Ireland Bath & shower products value forecast, 2006-2011 (US$ m nominal prices) 88
    Table 63: Ireland Bath & shower products volume, 2001-2006 (Units m) 90
    Table 64: Ireland Bath & shower products volume forecast, 2006-2011 (Units m) 91
    Table 65: Ireland Bath & shower products brand share, by value, 2005-2006 (%) 94
    Table 66: Ireland Bath & shower products value, by brand 2005-2006 (EUR m nominal prices) 94
    Table 67: Ireland Bath & shower products company share by value, 2005-2006 (%) 96
    Table 68: Ireland Bath & shower products value, by company, 2005-2006 (EUR m nominal prices) 96
    Table 69: Ireland Bath & shower products distribution channels, by value, 2005-2006 (%) 97
    Table 70: Ireland Bath & shower products value, by distribution channel, 2005-2006 (EUR m nominal prices) 97
    Table 71: Ireland Bath & shower products expenditure per capita, 2001-2006 (EUR, nominal prices) 99
    Table 72: Ireland Bath & shower products forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 99
    Table 73: Ireland Bath & shower products expenditure per capita, 2001-2006 (US$ nominal prices) 100
    Table 74: Ireland Bath & shower products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 100
    Table 75: Ireland Bath & shower products consumption per capita, 2001-2006 (Units) 101
    Table 76: Ireland Bath & shower products forecast consumption per capita, 2006-2011 (Units) 101
    Table 77: Global Personal Hygiene market value, 2006 102
    Table 78: Global Personal Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 105
    Table 79: Global Personal Hygiene market volume, 2006 107
    Table 80: Global Personal Hygiene market split (volume terms, 2006) – Top 5 countries 110
    Table 81: Leading players - Top 5 countries 112
    Table 82: Ireland Fragrances new product launches (reports) and SKUs, by company, 2006 113
    Table 83: Ireland Fragrances new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 114
    Table 84: Ireland Fragrances new product launches (reports), by Package tags or Claims, 2006 114
    Table 85: Ireland Fragrances new product launches (reports) 115
    Table 86: Ireland Key Facts 117
    Table 87: Ireland population, by age group, 2000-2005 (millions) 120
    Table 88: Ireland population forecast, by age group, 2005-2010 (millions) 121
    Table 89: Ireland population, by gender, 2000-2005 (millions) 121
    Table 90: Ireland population forecast, by gender, 2005-2010 (millions) 122
    Table 91: Ireland real GDP, 2000-2005 (EUR bn, 2005 prices) 122
    Table 92: Ireland real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 123
    Table 93: Ireland nominal GDP, 2000-2005 (EUR bn, nominal prices) 123
    Table 94: Ireland real GDP, 2000-2005 (US$ bn, 2005 prices) 124
    Table 95: Ireland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 124
    Table 96: Ireland consumer price index, 2000-2005 (2000=100) 125
    Table 97: Ireland consumer price index, 2005-2010 (2000=100) 125
    Table 98: Ireland exchange rate, 2000-2005 125