Table of Contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Saudi Riyal), 2003?08 20
Value analysis (Saudi Riyal), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Henkel AG & Co. KGaA 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Saudi Riyal), 2003?08 42
Value analysis (Saudi Riyal), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Deodorants 59
Value analysis (Saudi Riyal), 2003?08 59
Value analysis (Saudi Riyal), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Saudi Riyal), 2003?08 79
Value analysis (Saudi Riyal), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 113
Technology analysis 117
Legal analysis 120
Environmental analysis 123
Chapter 10 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 11 Macroeconomic Profile 129
Macroeconomic indicators 129
Chapter 12 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 13 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140

LIST OF FIGURES
Figure 1: Saudi Arabia personal hygiene value and value forecast, 2003?13 (SARm, nominal prices) 22
Figure 2: Saudi Arabia personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Saudi Arabia personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Saudi Arabia personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Saudi Arabia personal hygiene company share, by value, 2007?08 (%) 31
Figure 6: Saudi Arabia personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Saudi Arabia bath & shower products value and value forecast, 2003?13 (SARm, nominal prices) 44
Figure 8: Saudi Arabia bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Saudi Arabia bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Saudi Arabia bath & shower products category growth comparison, by volume, 2003?13 50
Figure 11: Saudi Arabia bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Saudi Arabia bath & shower products distribution channels, by value, 2007?08 (%) 55
Figure 13: Saudi Arabia deodorants value and value forecast, 2003?13 (SARm, nominal prices) 61
Figure 14: Saudi Arabia deodorants category growth comparison, by value, 2003?13 64
Figure 15: Saudi Arabia deodorants volume and volume forecast, 2003?13 (units, million) 67
Figure 16: Saudi Arabia deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Saudi Arabia deodorants company share, by value, 2007?08 (%) 69
Figure 18: Saudi Arabia deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Saudi Arabia soap value and value forecast, 2003?13 (SARm, nominal prices) 81
Figure 20: Saudi Arabia soap category growth comparison, by value, 2003?13 83
Figure 21: Saudi Arabia soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Saudi Arabia soap category growth comparison, by volume, 2003?13 87
Figure 23: Saudi Arabia soap company share, by value, 2007?08 (%) 89
Figure 24: Saudi Arabia soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 136

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Saudi Arabia personal hygiene value, 2003?08 (SARm, nominal prices) 20
Table 4: Saudi Arabia personal hygiene value forecast, 2008?13 (SARm, nominal prices) 21
Table 5: Saudi Arabia personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Saudi Arabia personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Saudi Arabia personal hygiene volume, 2003?08 (units, million) 25
Table 8: Saudi Arabia personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Saudi Arabia personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Saudi Arabia personal hygiene value, by brand 2007?08 (SARm, nominal prices) 30
Table 11: Saudi Arabia personal hygiene company share by value, 2007?08 (%) 32
Table 12: Saudi Arabia personal hygiene value, by company, 2007?08 (SARm, nominal prices) 32
Table 13: Saudi Arabia personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Saudi Arabia personal hygiene value, by distribution channel, 2007?08 (SARm, nominal prices) 33
Table 15: Saudi Arabia personal hygiene expenditure per capita, 2003?08 (SAR, nominal prices) 35
Table 16: Saudi Arabia personal hygiene forecast expenditure per capita, 2008?13 (SAR, nominal prices) 35
Table 17: Saudi Arabia personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Saudi Arabia personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Saudi Arabia personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Saudi Arabia personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Henkel AG & Co. KGaA key facts 40
Table 23: Saudi Arabia bath & shower products value, 2003?08 (SARm, nominal prices) 42
Table 24: Saudi Arabia bath & shower products value forecast, 2008?13 (SARm, nominal prices) 43
Table 25: Saudi Arabia bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Saudi Arabia bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Saudi Arabia bath & shower products volume, 2003?08 (units, million) 47
Table 28: Saudi Arabia bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Saudi Arabia bath & shower products brand share, by value, 2007?08 (%) 51
Table 30: Saudi Arabia bath & shower products value, by brand 2007?08 (SARm, nominal prices) 51
Table 31: Saudi Arabia bath & shower products company share by value, 2007?08 (%) 53
Table 32: Saudi Arabia bath & shower products value, by company, 2007?08 (SARm, nominal prices) 53
Table 33: Saudi Arabia bath & shower products distribution channels, by value, 2007?08 (%) 54
Table 34: Saudi Arabia bath & shower products value, by distribution channel, 2007?08 (SARm, nominal prices) 54
Table 35: Saudi Arabia bath & shower products expenditure per capita, 2003?08 (SAR, nominal prices) 56
Table 36: Saudi Arabia bath & shower products forecast expenditure per capita, 2008?13 (SAR, nominal prices) 56
Table 37: Saudi Arabia bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Saudi Arabia bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Saudi Arabia bath & shower products consumption per capita, 2003?08 (units) 58
Table 40: Saudi Arabia bath & shower products forecast consumption per capita, 2008?13 (units) 58
Table 41: Saudi Arabia deodorants value, 2003?08 (SARm, nominal prices) 59
Table 42: Saudi Arabia deodorants value forecast, 2008?13 (SARm, nominal prices) 60
Table 43: Saudi Arabia deodorants value, 2003?08 ($m, nominal prices) 62
Table 44: Saudi Arabia deodorants value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Saudi Arabia deodorants volume, 2003?08 (units, million) 65
Table 46: Saudi Arabia deodorants volume forecast, 2008?13 (units, million) 66
Table 47: Saudi Arabia deodorants brand share, by value, 2007?08 (%) 68
Table 48: Saudi Arabia deodorants value, by brand 2007?08 (SARm, nominal prices) 68
Table 49: Saudi Arabia deodorants company share by value, 2007?08 (%) 70
Table 50: Saudi Arabia deodorants value, by company, 2007?08 (SARm, nominal prices) 70
Table 51: Saudi Arabia deodorants distribution channels, by value, 2007?08 (%) 71
Table 52: Saudi Arabia deodorants value, by distribution channel, 2007?08 (SARm, nominal prices) 71
Table 53: Saudi Arabia deodorants expenditure per capita, 2003?08 (SAR, nominal prices) 73
Table 54: Saudi Arabia deodorants forecast expenditure per capita, 2008?13 (SAR, nominal prices) 74
Table 55: Saudi Arabia deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Saudi Arabia deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Saudi Arabia deodorants consumption per capita, 2003?08 (units) 77
Table 58: Saudi Arabia deodorants forecast consumption per capita, 2008?13 (units) 78
Table 59: Saudi Arabia soap value, 2003?08 (SARm, nominal prices) 79
Table 60: Saudi Arabia soap value forecast, 2008?13 (SARm, nominal prices) 80
Table 61: Saudi Arabia soap value, 2003?08 ($m, nominal prices) 82
Table 62: Saudi Arabia soap value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Saudi Arabia soap volume, 2003?08 (units, million) 84
Table 64: Saudi Arabia soap volume forecast, 2008?13 (units, million) 85
Table 65: Saudi Arabia soap brand share, by value, 2007?08 (%) 88
Table 66: Saudi Arabia soap value, by brand 2007?08 (SARm, nominal prices) 88
Table 67: Saudi Arabia soap company share by value, 2007?08 (%) 90
Table 68: Saudi Arabia soap value, by company, 2007?08 (SARm, nominal prices) 90
Table 69: Saudi Arabia soap distribution channels, by value, 2007?08 (%) 91
Table 70: Saudi Arabia soap value, by distribution channel, 2007?08 (SARm, nominal prices) 91
Table 71: Saudi Arabia soap expenditure per capita, 2003?08 (SAR, nominal prices) 93
Table 72: Saudi Arabia soap forecast expenditure per capita, 2008?13 (SAR, nominal prices) 93
Table 73: Saudi Arabia soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Saudi Arabia soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Saudi Arabia soap consumption per capita, 2003?08 (units) 95
Table 76: Saudi Arabia soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Saudi Arabia’s political landscape 106
Table 83: Analysis of the Saudi Arabian economy 109
Table 84: Analysis of the Saudi Arabian social system 113
Table 85: Analysis of Saudi Arabia’s technology landscape 117
Table 86: Analysis of the Saudi Arabian legal landscape 120
Table 87: Analysis of Saudi Arabia’s environmental landscape 123
Table 88: Saudi Arabia personal hygiene new product launches reports, by company (top five companies), 2008 126
Table 89: Saudi Arabia personal hygiene new product launches SKUs, by company (top five companies), 2008 126
Table 90: Saudi Arabia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 127
Table 91: Saudi Arabia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 127
Table 92: Saudi Arabia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 128
Table 93: Saudi Arabia personal hygiene new product launches (reports) - Recent five launches (2008) 128
Table 94: Saudi Arabia population, by age group, 2003?08 (millions) 129
Table 95: Saudi Arabia population forecast, by age group, 2008?13 (millions) 130
Table 96: Saudi Arabia population, by gender, 2003?08 (millions) 130
Table 97: Saudi Arabia population forecast, by gender, 2008?13 (millions) 131
Table 98: Saudi Arabia nominal GDP, 2003-2008 (SARbn, nominal prices) 131
Table 99: Saudi Arabia nominal GDP forecast, 2008?13 (SARbn, nominal prices) 132
Table 100: Saudi Arabia real GDP, 2003?08 (SARbn, 2000 prices) 132
Table 101: Saudi Arabia real GDP forecast, 2008?13 (SARbn, 2000 prices) 132
Table 102: Saudi Arabia real GDP, 2003?08 ($bn, 2000 prices) 133
Table 103: Saudi Arabia real GDP forecast, 2008?13 ($bn, 2000 prices) 133
Table 104: Saudi Arabia consumer price index, 2003?08 (2000=100) 134
Table 105: Saudi Arabia consumer price index, 2008?13 (2000=100) 134