Table of Contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Philippine Peso), 2003?08 20
Value analysis (Philippine Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Procter & Gamble Company, The 37
Johnson & Johnson 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Philippine Peso), 2003?08 41
Value analysis (Philippine Peso), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Philippine Peso), 2003?08 58
Value analysis (Philippine Peso), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Philippine Peso), 2003?08 79
Value analysis (Philippine Peso), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 PESTLE Analysis 104
Summary 104
Political analysis 106
Economic analysis 109
Social analysis 112
Technological analysis 115
Legal analysis 118
Environmental analysis 122
Chapter 10 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 11 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Philippines personal hygiene value and value forecast, 2003?13 (PHPm, nominal prices) 22
Figure 2: Philippines personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Philippines personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Philippines personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Philippines personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Philippines personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Philippines bath & shower products value and value forecast, 2003?13 (PHPm, nominal prices) 43
Figure 8: Philippines bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Philippines bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Philippines bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Philippines bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Philippines bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Philippines deodorants value and value forecast, 2003?13 (PHPm, nominal prices) 60
Figure 14: Philippines deodorants category growth comparison, by value, 2003?13 63
Figure 15: Philippines deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Philippines deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Philippines deodorants company share, by value, 2007?08 (%) 69
Figure 18: Philippines deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Philippines soap value and value forecast, 2003?13 (PHPm, nominal prices) 81
Figure 20: Philippines soap category growth comparison, by value, 2003?13 83
Figure 21: Philippines soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Philippines soap category growth comparison, by volume, 2003?13 86
Figure 23: Philippines soap company share, by value, 2007?08 (%) 88
Figure 24: Philippines soap distribution channels, by value, 2007?08 (%) 91
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 96
Figure 26: Global personal hygiene market value, 2003–08, top five countries 98
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 100
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 102
Figure 29: Annual data review process 134

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Philippines personal hygiene value, 2003?08 (PHPm, nominal prices) 20
Table 4: Philippines personal hygiene value forecast, 2008?13 (PHPm, nominal prices) 21
Table 5: Philippines personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Philippines personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Philippines personal hygiene volume, 2003?08 (units, million) 25
Table 8: Philippines personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Philippines personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Philippines personal hygiene value, by brand 2007?08 (PHPm, nominal prices) 29
Table 11: Philippines personal hygiene company share by value, 2007?08 (%) 31
Table 12: Philippines personal hygiene value, by company, 2007?08 (PHPm, nominal prices) 31
Table 13: Philippines personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Philippines personal hygiene value, by distribution channel, 2007?08 (PHPm, nominal prices) 32
Table 15: Philippines personal hygiene expenditure per capita, 2003?08 (PHP, nominal prices) 34
Table 16: Philippines personal hygiene forecast expenditure per capita, 2008?13 (PHP, nominal prices) 34
Table 17: Philippines personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Philippines personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Philippines personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Philippines personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Procter & Gamble Company, The key facts 37
Table 22: Johnson & Johnson key facts 39
Table 23: Philippines bath & shower products value, 2003?08 (PHPm, nominal prices) 41
Table 24: Philippines bath & shower products value forecast, 2008?13 (PHPm, nominal prices) 42
Table 25: Philippines bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Philippines bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Philippines bath & shower products volume, 2003?08 (units, million) 46
Table 28: Philippines bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Philippines bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Philippines bath & shower products value, by brand 2007?08 (PHPm, nominal prices) 50
Table 31: Philippines bath & shower products company share by value, 2007?08 (%) 52
Table 32: Philippines bath & shower products value, by company, 2007?08 (PHPm, nominal prices) 52
Table 33: Philippines bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 34: Philippines bath & shower products value, by distribution channel, 2007?08 (PHPm, nominal prices) 53
Table 35: Philippines bath & shower products expenditure per capita, 2003?08 (PHP, nominal prices) 55
Table 36: Philippines bath & shower products forecast expenditure per capita, 2008?13 (PHP, nominal prices) 55
Table 37: Philippines bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Philippines bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Philippines bath & shower products consumption per capita, 2003?08 (units) 57
Table 40: Philippines bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 41: Philippines deodorants value, 2003?08 (PHPm, nominal prices) 58
Table 42: Philippines deodorants value forecast, 2008?13 (PHPm, nominal prices) 59
Table 43: Philippines deodorants value, 2003?08 ($m, nominal prices) 61
Table 44: Philippines deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Philippines deodorants volume, 2003?08 (units, million) 64
Table 46: Philippines deodorants volume forecast, 2008?13 (units, million) 65
Table 47: Philippines deodorants brand share, by value, 2007?08 (%) 68
Table 48: Philippines deodorants value, by brand 2007?08 (PHPm, nominal prices) 68
Table 49: Philippines deodorants company share by value, 2007?08 (%) 70
Table 50: Philippines deodorants value, by company, 2007?08 (PHPm, nominal prices) 70
Table 51: Philippines deodorants distribution channels, by value, 2007?08 (%) 71
Table 52: Philippines deodorants value, by distribution channel, 2007?08 (PHPm, nominal prices) 71
Table 53: Philippines deodorants expenditure per capita, 2003?08 (PHP, nominal prices) 73
Table 54: Philippines deodorants forecast expenditure per capita, 2008?13 (PHP, nominal prices) 74
Table 55: Philippines deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Philippines deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Philippines deodorants consumption per capita, 2003?08 (units) 77
Table 58: Philippines deodorants forecast consumption per capita, 2008?13 (units) 78
Table 59: Philippines soap value, 2003?08 (PHPm, nominal prices) 79
Table 60: Philippines soap value forecast, 2008?13 (PHPm, nominal prices) 80
Table 61: Philippines soap value, 2003?08 ($m, nominal prices) 82
Table 62: Philippines soap value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Philippines soap volume, 2003?08 (units, million) 84
Table 64: Philippines soap volume forecast, 2008?13 (units, million) 85
Table 65: Philippines soap brand share, by value, 2007?08 (%) 87
Table 66: Philippines soap value, by brand 2007?08 (PHPm, nominal prices) 87
Table 67: Philippines soap company share by value, 2007?08 (%) 89
Table 68: Philippines soap value, by company, 2007?08 (PHPm, nominal prices) 89
Table 69: Philippines soap distribution channels, by value, 2007?08 (%) 90
Table 70: Philippines soap value, by distribution channel, 2007?08 (PHPm, nominal prices) 90
Table 71: Philippines soap expenditure per capita, 2003?08 (PHP, nominal prices) 92
Table 72: Philippines soap forecast expenditure per capita, 2008?13 (PHP, nominal prices) 92
Table 73: Philippines soap expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Philippines soap forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Philippines soap consumption per capita, 2003?08 (units) 94
Table 76: Philippines soap forecast consumption per capita, 2008?13 (units) 94
Table 77: Global personal hygiene market value, 2008 95
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 98
Table 79: Global personal hygiene market volume, 2008 99
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 102
Table 81: Leading players, top five countries 103
Table 82: Analysis of the Philippines’ political landscape 106
Table 83: Analysis of the Philippines’ economy 109
Table 84: Analysis of the Philippines’ social system 112
Table 85: Analysis of the Philippines’ technology landscape 115
Table 86: Analysis of the Philippines’ legal landscape 118
Table 87: Analysis of the Philippines’ environmental landscape 122
Table 88: Philippines personal hygiene new product launches reports, by company (top five companies), 2008 125
Table 89: Philippines personal hygiene new product launches SKUs, by company (top five companies), 2008 125
Table 90: Philippines personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 126
Table 91: Philippines personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 126
Table 92: Philippines personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 127
Table 93: Philippines personal hygiene new product launches (reports) - Recent five launches (2008) 127
Table 94: Philippines population, by age group, 2003?08 (millions) 128
Table 95: Philippines population forecast, by age group, 2008?13 (millions) 129
Table 96: Philippines population, by gender, 2003?08 (millions) 129
Table 97: Philippines population forecast, by gender, 2008?13 (millions) 130
Table 98: Philippines nominal GDP, 2003?08 (PHPbn, nominal prices) 130
Table 99: Philippines nominal GDP forecast, 2008?13 (PHPbn, nominal prices) 130
Table 100: Philippines real GDP, 2003?08 (PHPbn, 2000 prices) 131
Table 101: Philippines real GDP forecast, 2008?13 (PHPbn, 2000 prices) 131
Table 102: Philippines real GDP, 2003?08 ($bn, 2000 prices) 131
Table 103: Philippines real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 104: Philippines consumer price index, 2003?08 (2000=100) 132
Table 105: Philippines consumer price index, 2008?13 (2000=100) 132