Table of Contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Pound Sterling), 2003?08 20
Value analysis (Pound Sterling), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Unilever 40
PZ Cussons plc 42
Chapter 5 Category Analysis: Bath & shower products 44
Value analysis (Pound Sterling), 2003?08 44
Value analysis (Pound Sterling), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Deodorants 61
Value analysis (Pound Sterling), 2003?08 61
Value analysis (Pound Sterling), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Soap 83
Value analysis (Pound Sterling), 2003?08 83
Value analysis (Pound Sterling), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 9 PESTLE Analysis 109
Summary 109
Political analysis 110
Economic analysis 114
Social analysis 119
Technology analysis 123
Legal analysis 126
Environmental analysis 129
Chapter 10 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 11 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 12 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 13 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: UK personal hygiene value and value forecast, 2003?13 (£m, nominal prices) 22
Figure 2: UK personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: UK personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: UK personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: UK personal hygiene company share, by value, 2007?08 (%) 32
Figure 6: UK personal hygiene distribution channels, by value, 2007?08 (%) 36
Figure 7: UK bath & shower products value and value forecast, 2003?13 (£m, nominal prices) 46
Figure 8: UK bath & shower products category growth comparison, by value, 2003?13 48
Figure 9: UK bath & shower products volume and volume forecast, 2003?13 (units, million) 51
Figure 10: UK bath & shower products category growth comparison, by volume, 2003?13 51
Figure 11: UK bath & shower products company share, by value, 2007?08 (%) 54
Figure 12: UK bath & shower products distribution channels, by value, 2007?08 (%) 57
Figure 13: UK deodorants value and value forecast, 2003?13 (£m, nominal prices) 63
Figure 14: UK deodorants category growth comparison, by value, 2003?13 66
Figure 15: UK deodorants volume and volume forecast, 2003?13 (units, million) 69
Figure 16: UK deodorants category growth comparison, by volume, 2003?13 69
Figure 17: UK deodorants company share, by value, 2007?08 (%) 72
Figure 18: UK deodorants distribution channels, by value, 2007?08 (%) 76
Figure 19: UK soap value and value forecast, 2003?13 (£m, nominal prices) 85
Figure 20: UK soap category growth comparison, by value, 2003?13 87
Figure 21: UK soap volume and volume forecast, 2003?13 (units, million) 90
Figure 22: UK soap category growth comparison, by volume, 2003?13 90
Figure 23: UK soap company share, by value, 2007?08 (%) 93
Figure 24: UK soap distribution channels, by value, 2007?08 (%) 96
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 101
Figure 26: Global personal hygiene market value, 2003–08, top five countries 103
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 105
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 107
Figure 29: Annual data review process 141

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: UK personal hygiene value, 2003?08 (£m, nominal prices) 20
Table 4: UK personal hygiene value forecast, 2008?13 (£m, nominal prices) 21
Table 5: UK personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: UK personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: UK personal hygiene volume, 2003?08 (units, million) 25
Table 8: UK personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: UK personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: UK personal hygiene value, by brand 2007?08 (£m, nominal prices) 30
Table 11: UK personal hygiene company share by value, 2007?08 (%) 33
Table 12: UK personal hygiene value, by company, 2007?08 (£m, nominal prices) 34
Table 13: UK personal hygiene distribution channels, by value, 2007?08 (%) 35
Table 14: UK personal hygiene value, by distribution channel, 2007?08 (£m, nominal prices) 35
Table 15: UK personal hygiene expenditure per capita, 2003?08 (£, nominal prices) 37
Table 16: UK personal hygiene forecast expenditure per capita, 2008?13 (£, nominal prices) 37
Table 17: UK personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 38
Table 18: UK personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: UK personal hygiene consumption per capita, 2003?08 (units) 39
Table 20: UK personal hygiene forecast consumption per capita, 2008?13 (units) 39
Table 21: Unilever key facts 40
Table 22: PZ Cussons plc key facts 42
Table 23: UK bath & shower products value, 2003?08 (£m, nominal prices) 44
Table 24: UK bath & shower products value forecast, 2008?13 (£m, nominal prices) 45
Table 25: UK bath & shower products value, 2003?08 ($m, nominal prices) 47
Table 26: UK bath & shower products value forecast, 2008?13 ($m, nominal prices) 47
Table 27: UK bath & shower products volume, 2003?08 (units, million) 49
Table 28: UK bath & shower products volume forecast, 2008?13 (units, million) 50
Table 29: UK bath & shower products brand share, by value, 2007?08 (%) 52
Table 30: UK bath & shower products value, by brand 2007?08 (£m, nominal prices) 53
Table 31: UK bath & shower products company share by value, 2007?08 (%) 55
Table 32: UK bath & shower products value, by company, 2007?08 (£m, nominal prices) 55
Table 33: UK bath & shower products distribution channels, by value, 2007?08 (%) 56
Table 34: UK bath & shower products value, by distribution channel, 2007?08 (£m, nominal prices) 56
Table 35: UK bath & shower products expenditure per capita, 2003?08 (£, nominal prices) 58
Table 36: UK bath & shower products forecast expenditure per capita, 2008?13 (£, nominal prices) 58
Table 37: UK bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: UK bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: UK bath & shower products consumption per capita, 2003?08 (units) 60
Table 40: UK bath & shower products forecast consumption per capita, 2008?13 (units) 60
Table 41: UK deodorants value, 2003?08 (£m, nominal prices) 61
Table 42: UK deodorants value forecast, 2008?13 (£m, nominal prices) 62
Table 43: UK deodorants value, 2003?08 ($m, nominal prices) 64
Table 44: UK deodorants value forecast, 2008?13 ($m, nominal prices) 65
Table 45: UK deodorants volume, 2003?08 (units, million) 67
Table 46: UK deodorants volume forecast, 2008?13 (units, million) 68
Table 47: UK deodorants brand share, by value, 2007?08 (%) 70
Table 48: UK deodorants value, by brand 2007?08 (£m, nominal prices) 71
Table 49: UK deodorants company share by value, 2007?08 (%) 73
Table 50: UK deodorants value, by company, 2007?08 (£m, nominal prices) 74
Table 51: UK deodorants distribution channels, by value, 2007?08 (%) 75
Table 52: UK deodorants value, by distribution channel, 2007?08 (£m, nominal prices) 75
Table 53: UK deodorants expenditure per capita, 2003?08 (£, nominal prices) 77
Table 54: UK deodorants forecast expenditure per capita, 2008?13 (£, nominal prices) 78
Table 55: UK deodorants expenditure per capita, 2003?08 ($, nominal prices) 79
Table 56: UK deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 57: UK deodorants consumption per capita, 2003?08 (units) 81
Table 58: UK deodorants forecast consumption per capita, 2008?13 (units) 82
Table 59: UK soap value, 2003?08 (£m, nominal prices) 83
Table 60: UK soap value forecast, 2008?13 (£m, nominal prices) 84
Table 61: UK soap value, 2003?08 ($m, nominal prices) 86
Table 62: UK soap value forecast, 2008?13 ($m, nominal prices) 86
Table 63: UK soap volume, 2003?08 (units, million) 88
Table 64: UK soap volume forecast, 2008?13 (units, million) 89
Table 65: UK soap brand share, by value, 2007?08 (%) 91
Table 66: UK soap value, by brand 2007?08 (£m, nominal prices) 92
Table 67: UK soap company share by value, 2007?08 (%) 94
Table 68: UK soap value, by company, 2007?08 (£m, nominal prices) 94
Table 69: UK soap distribution channels, by value, 2007?08 (%) 95
Table 70: UK soap value, by distribution channel, 2007?08 (£m, nominal prices) 95
Table 71: UK soap expenditure per capita, 2003?08 (£, nominal prices) 97
Table 72: UK soap forecast expenditure per capita, 2008?13 (£, nominal prices) 97
Table 73: UK soap expenditure per capita, 2003?08 ($, nominal prices) 98
Table 74: UK soap forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 75: UK soap consumption per capita, 2003?08 (units) 99
Table 76: UK soap forecast consumption per capita, 2008?13 (units) 99
Table 77: Global personal hygiene market value, 2008 100
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 103
Table 79: Global personal hygiene market volume, 2008 104
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 107
Table 81: Leading players, top five countries 108
Table 82: Analysis of the UK’s political landscape 110
Table 83: Analysis of the UK’s economy 114
Table 84: Analysis of the UK’s social system 119
Table 85: Analysis of the UK’s technology landscape 123
Table 86: Analysis of the UK’s legal landscape 126
Table 87: Analysis of the UK’s environmental landscape 129
Table 88: UK personal hygiene new product launches reports, by company (top five companies), 2008 132
Table 89: UK personal hygiene new product launches SKUs, by company (top five companies), 2008 132
Table 90: UK personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 133
Table 91: UK personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 133
Table 92: UK personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 134
Table 93: UK personal hygiene new product launches (reports) - Recent five launches (2008) 134
Table 94: UK population, by age group, 2003?08 (millions) 135
Table 95: UK population forecast, by age group, 2008?13 (millions) 136
Table 96: UK population, by gender, 2003?08 (millions) 136
Table 97: UK population forecast, by gender, 2008?13 (millions) 137
Table 98: UK nominal GDP, 2003?08 (£bn, nominal prices) 137
Table 99: UK nominal GDP forecast, 2008?13 (£bn, nominal prices) 137
Table 100: UK real GDP, 2003?08 (£bn, 2000 prices) 138
Table 101: UK real GDP forecast, 2008?13 (£bn, 2000 prices) 138
Table 102: UK real GDP, 2003?08 ($bn, 2000 prices) 138
Table 103: UK real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 104: UK consumer price index, 2003?08 (2000=100) 139
Table 105: UK consumer price index, 2008?13 (2000=100) 139