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Premium Company Profile - Beiersdorf AG

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Report Summary

Introduction

Beiersdorf is focusing on brand-building initiatives in order to cope with the challenging conditions in the international market. It has been expanding its portfolio of products and services with the launch of new products and the opening of new stores.

Scope

  • Contains corporate strategy, value chain presence and SWOT Analysis
  • Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
  • Includes information on suppliers/ partners, shareholding structure and key employees with biographies


    • Highlights

    Beiersdorf is a consumer goods group engaged in the production and marketing of cosmetics, toiletries and adhesive tape businesses. Beiersdorf operates in more than 100 countries all over the world with around 150 affiliates.

    The group operates its business through two divisions; consumer and tesa. The group markets a broad range of cosmetics and skincare products under the brand Curad, Elastoplast, Eucerin, Florena, Futuro, Hansplast, Nivea and Laprairie.

    Beiersdorf operates across the following components of the value chain: raw materials, manufacturing, distribution and sales, and marketing and advertising and the services.

    Reasons to Purchase

  • Access all the important information and analysis on the company in a single report
  • Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
  • Gain access to company's adjusted five year financial data along with key ratios and market capitalization

    • Table of Contents

    TABLE OF CONTENTS
    Overview 1
    Catalyst 1
    Company Structure 5
    Company Overview and Key Facts 5
    Business Description 6
    History 8
    Company Locations and Subsidiaries 9
    Company Financials 11
    Revenue by Division 11
    Revenue by Geography 11
    Products and Services List 13
    Major Products and Services 13
    List of Brands 14
    Competitors and strategic business relationships 15
    Top Competitors 15
    Suppliers and Partners 16
    Clients 17
    Strategy 18
    Company Statement 18
    Strategy 20
    Corporate Social Responsibility 22
    SWOT Analysis 25
    Overview 25
    Strengths 26
    Weaknesses 28
    Opportunities 29
    Threats 31
    Value Chain Analysis 33
    Raw material 34
    Overview 34
    Manufacturing 34
    Distribution and sales 34
    Marketing and advertising 34
    Services 35
    Key Employees 36
    List of Key Employees 36
    Key Employee Biographies 37
    Financial and Operational Overview 42
    Financial Overview 42
    Key Industry-specific Ratios 44
    APPENDIX 45
    Data Definitions 45
    Ask the analyst 45
    Datamonitor consulting 45
    Disclaimer 46


    TABLES
    Table 1: Beiersdorf - Key Facts 5
    Table 2: Beiersdorf - Other Locations and Subsidiaries 9
    Table 3: Beiersdorf - Revenue by Division, 2005-2006 ($ Mn) 11
    Table 4: Beiersdorf - Revenue by Geography, 2005-2006 ($ Mn) 12
    Table 5: Beiersdorf - List of Products 13
    Table 6: Beiersdorf - List of Brands 14
    Table 7: Beiersdorf - List of Competitors 15
    Table 8: Beiersdorf - SWOT Analysis Summary 25
    Table 9: Beiersdorf - Value Chain Analysis 33
    Table 10: Beiersdorf - Key Employees 36
    Table 11: Beiersdorf - Financial and Operational Highlights, 2002-2006 ($ Mn) 42
    Table 12: Beiersdorf - Key Industry-specific Ratios, 2002-2006 44
    Table 13: Beiersdorf - Data Definitions 45