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Premium Company Profile - Kesa Electricals Plc

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Report Summary

Introduction

Kesa Electricals (Kesa) acquired Electrodomesticos Menaje Del Hogar Sociedad Anonima (EMH), a Spanish specialist electrical retailer, in 2007. This acquisition would help the company gain a foothold in Spain, increase its market share, expand its customer base and improve its revenues.

Scope

  • Contains corporate strategy, value chain presence and SWOT Analysis
  • Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
  • Includes information on suppliers/ partners, shareholding structure and key employees with biographies


    • Highlights

    Kesa is a retailer of electrical goods and furniture. It mainly operates in France, the UK, the Netherlands, Belgium, Czech Republic, Italy, Switzerland and Turkey and offers six main brands: Darty, But, Comet, BCC, Vanden Borre and Datart. It also sells products online through its websites including comet.co.uk, darty.com, but.fr, bcc.nl.

    Kesa operates its business under four business divisions: Darty, Comet, But and others. The other division comprises Kesa's operations outside France and the UK. The company offers brands such as BCC, Vanden Borre, Datart, and Menaje Del Hogar in the Netherlands, Belgium, Czech Republic, and Spain, respectively.

    Kesa Electricals is planning to divest its non-core French furniture operation, BUT. The sale of BUT would raise the finance Kesa needs to accelerate its expansion, particularly in under-developed markets. It is the third largest electrical company in Europe. Strong market position provides competitive advantage and increases its visibility.

    Reasons to Purchase

  • Access all the important information and analysis on the company in a single report
  • Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
  • Gain access to company's adjusted five year financial data along with key ratios and market capitalization

    • Table of Contents

    TABLE OF CONTENTS
    Overview 1
    Catalyst 1
    Summary 1
    Company Structure 5
    Company Overview and Key Facts 5
    Business Description 6
    History 8
    Company Locations and Subsidiaries 9
    Company Financials 11
    Revenue by Division 11
    Products and Services List 12
    Major Products and Services List 12
    Competitors and strategic business relationships 14
    Key Competitors 14
    Shareholders 14
    Strategy 15
    Company View 15
    Strategy 17
    Corporate Social Responsibility 19
    SWOT Analysis 22
    Overview 22
    Strengths 23
    Weaknesses 24
    Opportunities 25
    Threats 27
    Value Chain Analysis 29
    Overview 29
    Wholesale 30
    Operations and distribution 30
    Sales 30
    Key Employees 31
    List of Key Employees 31
    Key Employee Biographies 32
    Appendix 35
    Ask the analyst 35
    Datamonitor consulting 35
    Disclaimer 35


    TABLES
    Table 1: Kesa Electricals - Key Facts 5
    Table 2: Kesa Electricals - Other Locations and Subsidiaries 9
    Table 3: Kesa Electricals - Revenue by Division, 2006-2007 (£ Mn) 11
    Table 4: Kesa Electricals - List of Products 12
    Table 5: Kesa - List of Brands 13
    Table 6: Kesa Electricals – List of Competitors 14
    Table 7: Kesa Electricals - Key Shareholders 14
    Table 8: Kesa Electricals - SWOT Analysis Summary 22
    Table 9: Kesa Electricals - Value Chain Analysis 29
    Table 10: Kesa Electricals - Key Employees 31