Table of Contents

Table of contents

Ovum view

SWOT analysis

Organisational structure

Restructured to emphasise growth
Subsidiaries

Strategy analysis

Network migration strategy
Global expansion strategy
Increase ARPU via wireless data services
Retention strategy
Cost management strategy

Financial analysis

Key financial information
Operating performance

What next for SKT?

Table of figures

Figure 1 SKT’s organisational structure
Figure 2 SKT’s major subsidiaries as of June 2007
Figure 3 SKT’s spectrum allocation and network deployment
Figure 4 SK Telecom’s overseas investments
Figure 5 SKT’s mobile data revenue split, 1H07 (excluding SMS)
Figure 6 SKT’s position within content value chain
Figure 7 SKT’s monthly churn rate
Figure 8 SKT’s proportion of marketing costs to whole operating costs
Figure 9 SKT’s operating margin and percentage of revenues for each cost element
Figure 10 SKT’s key performance indicators in 2005 and 2006
Figure 11 Annual growth rate of mobile subscribers for leading operators, 2005–2006
Figure 12 Annual growth rate of blended ARPU for leading operators, 2005–2006