Table of Contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Yen), 2003?08 24
Value analysis (Yen), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 45
Q.P. Corporation 45
Chapter 5 Category Analysis: Chocolate spreads 47
Value analysis (Yen), 2003?08 47
Value analysis (Yen), 2008?13 48
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Yen), 2003?08 60
Value analysis (Yen), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Yen), 2003?08 73
Value analysis (Yen), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Yen), 2003?08 90
Value analysis (Yen), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 Category Analysis: Savory spreads 103
Value analysis (Yen), 2003?08 103
Value analysis (Yen), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 10 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 11 PESTLE Analysis 125
Summary 125
Political analysis 126
Economic analysis 130
Social analysis 134
Technological analysis 139
Legal analysis 145
Environmental analysis 150
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167

LIST OF FIGURES
Figure 1: Japan spreads value and value forecast, 2003?13 (JPYm, nominal prices) 26
Figure 2: Japan spreads category growth comparison, by value, 2003?13 29
Figure 3: Japan spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Japan spreads category growth comparison, by volume, 2003?13 33
Figure 5: Japan spreads company share, by value, 2007?08 (%) 36
Figure 6: Japan spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Japan chocolate spreads value and value forecast, 2003?13 (JPYm, nominal prices) 48
Figure 8: Japan chocolate spreads volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Japan chocolate spreads company share, by value, 2007?08 (%) 53
Figure 10: Japan chocolate spreads distribution channels, by value, 2007?08 (%) 56
Figure 11: Japan honey value and value forecast, 2003?13 (JPYm, nominal prices) 61
Figure 12: Japan honey volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Japan honey company share, by value, 2007?08 (%) 66
Figure 14: Japan honey distribution channels, by value, 2007?08 (%) 69
Figure 15: Japan jams & preserves value and value forecast, 2003?13 (JPYm, nominal prices) 75
Figure 16: Japan jams & preserves category growth comparison, by value, 2003?13 77
Figure 17: Japan jams & preserves volume and volume forecast, 2003?13 (kg, million) 80
Figure 18: Japan jams & preserves category growth comparison, by volume, 2003?13 81
Figure 19: Japan jams & preserves company share, by value, 2007?08 (%) 83
Figure 20: Japan jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 21: Japan nut-based spreads value and value forecast, 2003?13 (JPYm, nominal prices) 91
Figure 22: Japan nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 23: Japan nut-based spreads company share, by value, 2007?08 (%) 96
Figure 24: Japan nut-based spreads distribution channels, by value, 2007?08 (%) 99
Figure 25: Japan savory spreads value and value forecast, 2003?13 (JPYm, nominal prices) 104
Figure 26: Japan savory spreads volume and volume forecast, 2003?13 (kg, million) 107
Figure 27: Japan savory spreads company share, by value, 2007?08 (%) 109
Figure 28: Japan savory spreads distribution channels, by value, 2007?08 (%) 112
Figure 29: Global spreads market split (value terms, 2008), top five countries 117
Figure 30: Global spreads market value, 2003–08, top five countries 119
Figure 31: Global spreads market split (volume terms, 2008), top five countries 121
Figure 32: Global spreads market volume, 2003–08, top five countries 123
Figure 33: Annual data review process 163

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Japan spreads value, 2003?08 (JPYm, nominal prices) 24
Table 4: Japan spreads value forecast, 2008?13 (JPYm, nominal prices) 25
Table 5: Japan spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Japan spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Japan spreads volume, 2003?08 (kg, million) 30
Table 8: Japan spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Japan spreads brand share, by value, 2007?08 (%) 34
Table 10: Japan spreads value, by brand 2007?08 (JPYm, nominal prices) 35
Table 11: Japan spreads company share by value, 2007?08 (%) 37
Table 12: Japan spreads value, by company, 2007?08 (JPYm, nominal prices) 38
Table 13: Japan spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Japan spreads value, by distribution channel, 2007?08 (JPYm, nominal prices) 39
Table 15: Japan spreads expenditure per capita, 2003?08 (JPY, nominal prices) 41
Table 16: Japan spreads forecast expenditure per capita, 2008?13 (JPY, nominal prices) 42
Table 17: Japan spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Japan spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Japan spreads consumption per capita, 2003?08 (kg) 43
Table 20: Japan spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: Q.P. Corporation key facts 45
Table 22: Japan chocolate spreads value, 2003?08 (JPYm, nominal prices) 47
Table 23: Japan chocolate spreads value forecast, 2008?13 (JPYm, nominal prices) 48
Table 24: Japan chocolate spreads value, 2003?08 ($m, nominal prices) 49
Table 25: Japan chocolate spreads value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Japan chocolate spreads volume, 2003?08 (kg, million) 50
Table 27: Japan chocolate spreads volume forecast, 2008?13 (kg, million) 51
Table 28: Japan chocolate spreads brand share, by value, 2007?08 (%) 52
Table 29: Japan chocolate spreads value, by brand 2007?08 (JPYm, nominal prices) 52
Table 30: Japan chocolate spreads company share by value, 2007?08 (%) 54
Table 31: Japan chocolate spreads value, by company, 2007?08 (JPYm, nominal prices) 54
Table 32: Japan chocolate spreads distribution channels, by value, 2007?08 (%) 55
Table 33: Japan chocolate spreads value, by distribution channel, 2007?08 (JPYm, nominal prices) 55
Table 34: Japan chocolate spreads expenditure per capita, 2003?08 (JPY, nominal prices) 57
Table 35: Japan chocolate spreads forecast expenditure per capita, 2008?13 (JPY, nominal prices) 57
Table 36: Japan chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Japan chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Japan chocolate spreads consumption per capita, 2003?08 (kg) 59
Table 39: Japan chocolate spreads forecast consumption per capita, 2008?13 (kg) 59
Table 40: Japan honey value, 2003?08 (JPYm, nominal prices) 60
Table 41: Japan honey value forecast, 2008?13 (JPYm, nominal prices) 61
Table 42: Japan honey value, 2003?08 ($m, nominal prices) 62
Table 43: Japan honey value forecast, 2008?13 ($m, nominal prices) 62
Table 44: Japan honey volume, 2003?08 (kg, million) 63
Table 45: Japan honey volume forecast, 2008?13 (kg, million) 64
Table 46: Japan honey brand share, by value, 2007?08 (%) 65
Table 47: Japan honey value, by brand 2007?08 (JPYm, nominal prices) 65
Table 48: Japan honey company share by value, 2007?08 (%) 67
Table 49: Japan honey value, by company, 2007?08 (JPYm, nominal prices) 67
Table 50: Japan honey distribution channels, by value, 2007?08 (%) 68
Table 51: Japan honey value, by distribution channel, 2007?08 (JPYm, nominal prices) 68
Table 52: Japan honey expenditure per capita, 2003?08 (JPY, nominal prices) 70
Table 53: Japan honey forecast expenditure per capita, 2008?13 (JPY, nominal prices) 70
Table 54: Japan honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 55: Japan honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 56: Japan honey consumption per capita, 2003?08 (kg) 72
Table 57: Japan honey forecast consumption per capita, 2008?13 (kg) 72
Table 58: Japan jams & preserves value, 2003?08 (JPYm, nominal prices) 73
Table 59: Japan jams & preserves value forecast, 2008?13 (JPYm, nominal prices) 74
Table 60: Japan jams & preserves value, 2003?08 ($m, nominal prices) 76
Table 61: Japan jams & preserves value forecast, 2008?13 ($m, nominal prices) 76
Table 62: Japan jams & preserves volume, 2003?08 (kg, million) 78
Table 63: Japan jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 64: Japan jams & preserves brand share, by value, 2007?08 (%) 82
Table 65: Japan jams & preserves value, by brand 2007?08 (JPYm, nominal prices) 82
Table 66: Japan jams & preserves company share by value, 2007?08 (%) 84
Table 67: Japan jams & preserves value, by company, 2007?08 (JPYm, nominal prices) 84
Table 68: Japan jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 69: Japan jams & preserves value, by distribution channel, 2007?08 (JPYm, nominal prices) 85
Table 70: Japan jams & preserves expenditure per capita, 2003?08 (JPY, nominal prices) 87
Table 71: Japan jams & preserves forecast expenditure per capita, 2008?13 (JPY, nominal prices) 87
Table 72: Japan jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 73: Japan jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 74: Japan jams & preserves consumption per capita, 2003?08 (kg) 89
Table 75: Japan jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 76: Japan nut-based spreads value, 2003?08 (JPYm, nominal prices) 90
Table 77: Japan nut-based spreads value forecast, 2008?13 (JPYm, nominal prices) 91
Table 78: Japan nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 79: Japan nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 80: Japan nut-based spreads volume, 2003?08 (kg, million) 93
Table 81: Japan nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 82: Japan nut-based spreads brand share, by value, 2007?08 (%) 95
Table 83: Japan nut-based spreads value, by brand 2007?08 (JPYm, nominal prices) 95
Table 84: Japan nut-based spreads company share by value, 2007?08 (%) 97
Table 85: Japan nut-based spreads value, by company, 2007?08 (JPYm, nominal prices) 97
Table 86: Japan nut-based spreads distribution channels, by value, 2007?08 (%) 98
Table 87: Japan nut-based spreads value, by distribution channel, 2007?08 (JPYm, nominal prices) 98
Table 88: Japan nut-based spreads expenditure per capita, 2003?08 (JPY, nominal prices) 100
Table 89: Japan nut-based spreads forecast expenditure per capita, 2008?13 (JPY, nominal prices) 100
Table 90: Japan nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 101
Table 91: Japan nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 92: Japan nut-based spreads consumption per capita, 2003?08 (kg) 102
Table 93: Japan nut-based spreads forecast consumption per capita, 2008?13 (kg) 102
Table 94: Japan savory spreads value, 2003?08 (JPYm, nominal prices) 103
Table 95: Japan savory spreads value forecast, 2008?13 (JPYm, nominal prices) 104
Table 96: Japan savory spreads value, 2003?08 ($m, nominal prices) 105
Table 97: Japan savory spreads value forecast, 2008?13 ($m, nominal prices) 105
Table 98: Japan savory spreads volume, 2003?08 (kg, million) 106
Table 99: Japan savory spreads volume forecast, 2008?13 (kg, million) 107
Table 100: Japan savory spreads brand share, by value, 2007?08 (%) 108
Table 101: Japan savory spreads value, by brand 2007?08 (JPYm, nominal prices) 108
Table 102: Japan savory spreads company share by value, 2007?08 (%) 110
Table 103: Japan savory spreads value, by company, 2007?08 (JPYm, nominal prices) 110
Table 104: Japan savory spreads distribution channels, by value, 2007?08 (%) 111
Table 105: Japan savory spreads value, by distribution channel, 2007?08 (JPYm, nominal prices) 111
Table 106: Japan savory spreads expenditure per capita, 2003?08 (JPY, nominal prices) 113
Table 107: Japan savory spreads forecast expenditure per capita, 2008?13 (JPY, nominal prices) 113
Table 108: Japan savory spreads expenditure per capita, 2003?08 ($, nominal prices) 114
Table 109: Japan savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 114
Table 110: Japan savory spreads consumption per capita, 2003?08 (kg) 115
Table 111: Japan savory spreads forecast consumption per capita, 2008?13 (kg) 115
Table 112: Global spreads market value, 2008 116
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 119
Table 114: Global spreads market volume, 2008 120
Table 115: Global spreads market split (volume terms, 2008), top five countries 123
Table 116: Leading players, top five countries 124
Table 117: Analysis of Japan’s Political landscape 126
Table 118: Analysis of Japan’s economy 130
Table 119: Analysis of Japan’s social system 134
Table 120: Analysis of Japan’s technology landscape 139
Table 121: Average annual salaries for researchers across countries 141
Table 122: Japan’s R&D expenditure 143
Table 123: R&D personnel in Japan, 2002–12 144
Table 124: Analysis of Japan’s legal landscape 145
Table 125: Analysis of Japan’s environmental landscape 150
Table 126: Japan spreads new product launches reports, by company (top five companies), 2008 154
Table 127: Japan spreads new product launches SKUs, by company (top five companies), 2008 154
Table 128: Japan spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 155
Table 129: Japan spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 155
Table 130: Japan spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 156
Table 131: Japan spreads new product launches (reports) - Recent five launches (2008) 156
Table 132: Japan population, by age group, 2003?08 (millions) 157
Table 133: Japan population forecast, by age group, 2008?13 (millions) 158
Table 134: Japan population, by gender, 2003?08 (millions) 158
Table 135: Japan population forecast, by gender, 2008?13 (millions) 159
Table 136: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 159
Table 137: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 159
Table 138: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 160
Table 139: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 160
Table 140: Japan real GDP, 2003?08 ($bn, 2000 prices) 160
Table 141: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 142: Japan consumer price index, 2003?08 (2000=100) 161
Table 143: Japan consumer price index, 2008?13 (2000=100) 161