Report Summary

Business Intelligence for the Technology Industry
The portfolio of technology management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's technology executives when t rying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions. The strength of our technology research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Thereports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our technology portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies. The order form on the back of this brochure lists recent t itles available from the categories of CRM, Strategy, eCommerce, Information and Communications Technology and vertical markets including Finance and Healthcare.

Some key findings from this report
• There has been a significant reduction in traditional media use since 2005, with the largest audience declines in TV, falling by 17% and national newspapers by 14%.
• The key driver of European digital TV uptake to 2010 is expected to be digital-to-terrestrial services. It will to drive uptake to 109m by the end of 2010, compared to 78m in the US.
• Digital cable will drive growth in the US by 2010, closely followed by digital satellite. Unlike Europe, digital terrestrial is not expected to be a significant digital TV plat form in the US.
• Asia-Pacific is expected to be the largest market for mobile TV subscriptions with around 76.3 million subscribers by 2012, representing a CAGR of 51.7%.
• A key reason for companies to invest in IPTV solutions is to increase the revenue they get from each subscriber. Providing a broader range of services to which custome rs can be cross-sold increases revenue potential.

The Future of TV - The evolving landscape of HDTV, IPTV and mobile TV
Media consumption habits are changing as a result of the emergence of multiple distribution platforms and the ever-growing number of channels available for accessing entertainment. With a significant migration from traditional media by the ‘networked generation’, it is increasingly essential for media companies, broadcasters, service providers, content providers, telecommunications and hardware manufacturers to understand the implications of these trends and to ensure that their products are flexible enough to meet changing consumer demands. The Future of TV: The evolving landscape of HDTV, IPTV and mobile TV is a new management report that provides a detailed analysis of market opportunities and growth sectors across the European, US and Asia-Pacific regions. This new report combines market analysis and forecasts, technology reviews and strategic recommendations to provide an invaluable tool for understanding the current and future evolution of the broadcast TV sector. Anticipate future changes in demand in the broadcast TV sector and create more effective strategies to exploit this demand with the help of this new report.

This new report will enable you to
• Identify and quantify future market growth opportunities by geography and product type based on this report’s market forecasts to 2012 for key TV sectors across the European, US and Asia-Pacific regions.
• Understand the key drivers and inhibitors in the broadcast TV market including changes in costs, consumer demand, security, technical challenges and content provision
• Enhance the competitiveness of your products and services with this report’s strategic recommendations detailing how to increase Average Revenue Per User through the provision of new services.
• Assess the broadcast TV competitive landscape with this report’s insight into M&A activity, non-traditional entrants to the TV market and changes in the technology landscape.

Key issues examined in this report
• How big will the IPTV mar ket be? By the end of 2010, IPTV will account for approximately 8.6% of digital households in Europe and 7.5% in the US.
• Which mobile TV format is likely to be widely adopted? HD television (HDTV) is gaining considerable traction across the globe. Consumers are upgrading their television sets to plasma or LCD flat screens as they demand greater quality in their TV experience.
• What type of content is most likely to appeal to consumers? As expected, some broadcasters will support both formats depending on the type of content being transmitted. Pay-TV operators are also likely to support both formats in order to provide high quality regardless of the format used by th e content provider.
• Do consumers want mobile TV? Results from both secondary and primary research highlight that one of the biggest challenges facing players investing in the mobile broadcast TV space is convincing consumers that the service is worth their while.

Your questions answered
• Which mobile TV format will be the likely winner?
• How big will the digital TV market be in 2012?
• What impact will mobile TV have on Average Revenue Per User?
• How do the drivers of digital TV differ between the US and Europe?
• Will IPTV be a s ignificant revenue stream?
• What does the entrance of non-traditional players mean for the broadcast TV sector?
• How should service providers differentiate their products?
• Which will be the biggest market for mobile TV?