Report Summary

Mapping mashups are the most recognized mashup in the consumer world, and it is no surprise that they are starting to make an appearance in the enterprise domain as well. The most common types of mashups – like those that link Google Maps with another data source – offer new possibilities for both consumers and businesses to visualise, display and analyse many types of geographic information.

Mashups have enormous potential and a wide range of uses across both business and consumer domains, but their value is also tightly linked to underlying Web 2.0 ideals that bring together a rapid and less expensive development process with the ability to separate information from its presentation in a way that makes it open, collaborative, reusable and shareable. This report examines the phenomenon behind mapping mashups and looks at potential and constraints of usages in a Web 2.0 world.