Report Summary

Introduction

The current market instability has important implications for asset managers across Western Europe; this database provides a definitive guide to the financial asset holdings of households, non-financial institutions and insurance companies/pension funds on a country-by-country basis from 2003-7. Deposits, equities, mutual funds, bonds and L&P assets are included in each investment sector portfolio

Reasons to Purchase

*Assess your target client base's liquid asset holdings by product sector to identify which innovative product launches will be most effective
*Identify which product sectors your target client base is investing in, and disinvesting from, to see the important shifts in investment behaviour
*Compare your target client base's importance across countries to assess where your resources in targeting new clients will most pay off