DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
The smoothie market has experienced rapid growth by delivering consumers healthy convenience 2
Boost Juice Bars is the fastest growing juice business in the southern hemisphere, which is quickly gaining a global presence through franchises 3
Boost Juice Bars was founded in Australia in 2000 by a mother who spotted a gap in the market for healthy drinks 3
Boost has grown quickly through franchises to become a global brand 3
The company now has over 200 stores worldwide and estimated sales of nearly US$100 million 4
Boost Juice Bars target 15-35 year olds, with recruitment and marketing communications an important part of cementing its marketplace positioning 5
Boost employs young, outgoing staff to reflect its healthy product range 5
Boost's VIBE loyalty program reaches over 300,000 members and is a vital communication tool 5
Boost produces a free monthly health focused magazine - Boost Life Magazine - with a circulation of around 160,000 in Australia 6
The company entered the UK market in 2007, which is now one of its most successful markets 7
Boost Juice opened eight UK stores in its first year in the market, and looks set to rival Crussh as the UK's largest smoothie bar business 7
The company is predominately located in shopping centers and other enclosed environments to avoid bad weather damaging sales 8
Boost Juice's Trafford Centre store in Manchester, UK is now its best performing outlet globally 8
Boost Juice Bars has partnered with Nestlé to launch a supermarket range of smoothies in the UK, which has the potential to aid its growth substantially 9
Boosted Smoothies were launched in 2008 with a £5m marketing budget 9
The drink's point of difference is described as its focus on functional ingredients 9
Boosted Smoothies will compete with market leader Innocent, whose strength in the marketplace may be hard to crack 9
APPENDIX 11
Case study series 11
Methodology 11
Secondary sources 11
Further reading 11
Ask the analyst 11
Datamonitor consulting 12
Disclaimer 12
List of Tables
Table 1: As of December 2007, Boost Juice Bars were located in the following countries 4
List of Figures
Figure 1: There is a unfulfilled need for healthy and convenient food and drink options 2
Figure 2: Franchisees speak highly of the company, which now has stores around the world 4
Figure 3: Boost Juice Bars employs young, outgoing staff to appeal to its target demographic 5
Figure 4: Boost Juice's health survey found that its customers were mostly young, single females 6
Figure 5: Boost Life magazine content is designed to appeal to its core customers 7
Figure 6: Boost Juice Bars has introduced the Boosted Juice retail line in the UK in partnership with Nestlé 10