This extensive report is broken into two parts:

• A complete financial assessment of the market, based on the companies analysed
• An individual analysis of each company (2 pages per company)

Specific areas included in the market assessment include;

Section 1 - Best Trading Partners (based on commercial and financial strength)

1.1a – Best Trading Partners definition and industry top 5 list
1.1b – Performance matrix (Financial Strength Vs Sales Growth)
1.1c – Best Trading Partners in the industry

Section 2 - Sales & Market Performance

2.1 – Sales Growth
2.1a – 4 year trend analysis
2.1b – Industry Average Sales Growth
2.1c – Sales Growth Ranking Table
2.1d – Top 50 Companies ranked by Market Share
2.2 – Sales Return on Assets
2.2a – 4 year trend analysis
2.2b – Sales return on total assets
2.2c – Sales return on assets ranking table
2.2d – Top 50 companies’ sales return on assets

Section 3 – Profitability

3.1 – Pre-tax profit margin
3.1a – Pre-tax profit margin 4 year trend analysis
3.1b – Industry Average pre-tax profit margin
3.1c – Pre-tax profit margin ranking table
3.1d – Top 50 companies actual pre-tax profit
3.2 - Pre-tax profit return on total assets
3.2a - Pre-tax profit return on total assets 4 year trend analysis
3.2b – Industry average pre-tax profit return on total assets
3.2c – Pre-tax profit return on total assets ranking table
3.3 - Profitability
3.3a – Profitability industry average

4. 0 – How to Use

5.0 – Individual Company Analysis

The individual company assessment gives a complete financial picture of each company listed, including a narrative summary of the analysis. One of our key indicators is the Plimsoll Chart which combines several performance figures to give an overall measurement of the financial strength of any company. The Plimsoll chart is complied through the analysis of several different areas, including;

Sales Growth, Trading Stability, Profitability, Working Capital, Gearing and Immediate Liquidity

As all measurements are standardised, in one report you can quickly compare like with like for every major company in your industry.
Each individual company analysis includes:

• A full four year financial assessment
• Debt indicator
• Latest sales/profitability rankings
• Employee Performance Analysis
• Comparisons against industry average
• Overall company financial rating
• Industry ranking matrix
• Company Summary

Other information in the report includes;

• Details of the Plimsoll Model
• Definition of Terms
• List of Shareholders
• Global Index by region
• Ranking Analysis by sales/profits
• Companies considered but not included
• Index of companies

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